Search Engine Marketing Company Search Engine Marketing Company Basics: What does an SEO Company Do? SEO stands for "search engine optimization." But what does that mean? What does a search engine marketing company do? By looking at the basics, you can figure out what an SEO company does, and determine whether or not you need one. What does an SEO Company Do? Provides web copy. One of the first things a search engine marketing company does is look at your content. By analyzing the topics covered in your web copy, an SEO company will determine what are the best keywords for your site. They then can edit, or even completely rewrite your web copy so that it makes the best use of these optimal keywords. A search engine marketing company knows that having the right words on your page is the first step in increasing your search engine rankings. What does an SEO Company Do? Optimizes your web design and architecture. A search engine marketing company can clean up messy code, if needed. Beyond that, an SEO Company can then check your sites architecture: the layout of the site. In order for your site to rank highly, a search engine marketing company can streamline it and make sure that it is user- friendly and easily read by the desired search engines. What does an SEO Company Do? Choose the right directories. Throwing your website to every search engine wall and seeing if it will stick to any of them is an inefficient and often ineffective way to get listed in directories. A search engine marketing company can determine which search engines and directories are most relevant to your site: which ones attract your target audience? Which will bring in the most traffic? After all, isn't getting more traffic the reason you hired the SEO company in the first place? What does an SEO Company Do? Offsite marketing. Web 2.0 is rapidly becoming the most popular form of online marketing. But who has the time to sit and get involved in it? An SEO company does. They can submit your website to social networks and drive traffic to it through that. What does an SEO Company Do? Stick around. Search engine optimization is not an overnight job. Any search engine marketing company will tell you that. If you lower your guard for even one day, you can drop five pages on Google without even knowing it. A good SEO company will continuously help you in every aspect of your website that might help increase its search engine rankings. Remember: the success of a search engine marketing company depends on the success of your website. Expect an SEO company to do all it can to drive traffic to your site. If it's a good company, the numbers will show it.
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