STUDY OUTLINE FOR CHAPTER 2

							         STUDY OUTLINE FOR CHAPTER 2
   COMPETITIVENESS, STRATEGY, AND PRODUCTIVITY
1. Name five of the ways that the operations function influences the competitiveness of
an organization.
    1)

    2)

    3)

    4)

    5)

2. Define these terms:
   mission



   goals



   strategies



   tactics



   core competencies



   order qualifiers



   order winners
   environmental scanning



3. Name the three basic business strategies:
  a.

  b.

  c.

4. Why are global strategies becoming more important in today’s business environment?




5. Why is operations strategy an important key to success?




6. What are the four perspectives of a balanced scorecard?
  1)

  2)

  3)

  4)

7. What is the purpose of a balanced scorecard?
8. What is productivity and why is productivity important?




9. What are some the major factors that affect productivity?




10. What are some steps that can be taken to improve productivity?

    1)

    2)

    3)

    4)

    5)

    6)

11. List the Key Points: