Senior Manager Marketing Analytics in San Francisco Bay CA Resume Johannes (John) Mosch

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Senior Manager Marketing Analytics in San Francisco Bay CA Resume Johannes (John) Mosch Powered By Docstoc
					                                       JOHANNES (JOHN) MOSCH
        San Jose, CA 95136 • 408-368-3296 • •

                                       MANAGER OF ANALYTICS
                          Business Analysis  Marketing Analytics  Database Marketing

Analytics leader who infuses decision-making with evidence-based insights, enabling companies to anticipate
trends, determine best actions, reveal threats, and gain ground on competitors.

Business Impact: More than 10 years of experience with Cisco maximizing the impact of business and market
analytics on strategic issues. Fueled revenue growth and productivity gains by enabling sophisticated marketing and
sales strategies. Synthesized web analytics with market acumen to identify strategic business opportunities.

Cross-functional Leadership: Led teams from multiple departments (Marketing, Human Resources, Services,
Manufacturing, Corporate Quality, Engineering, and Channels) to empower executives with metrics that matter
and allow agile responses to evolving business conditions.

Customer Satisfaction: Identified a $1.33 billion opportunity by producing an insight demonstrating the relation
between perception of product quality and product sales, resulting in product quality as a strategic priority.

Core Competencies
Analytics – Business Intelligence – Data Analysis – Market Research – Marketing Management – Statistics
Quantitative Analysis – Statistical Modeling – Survey Design & Research – Predictive Analytics – Web Analytics
Business Analytics – Consensus Building – Presentations – Project Management – Cross-Functional Leadership

                                         PROFESSIONAL EXPERIENCE
CISCO SYSTEMS — Reading, UK & San Jose, CA                                                             2002–Present
    Senior Manager, Market Intelligence
    Program Manager
    Project Manager
    Recruited abroad for knowledge of analytics tools and quickly transitioned to US-based positions
    strengthening decision-making for Corporate Quality, Marketing, and Workplace Resources departments. In
    current role, establish vision for delivering analytics designed to propel market goals. Maximize online sales by
    providing actionable insights of customer interactions with company, marketing, and website. Lead cross-
    functional teams to perform predictive modeling and deliver meaningful presentations to business audiences.
Representative Projects
            Sales Growth. Identified new opportunities valued at millions of dollars by assembling a 21-member
             cross-functional team to mine large data sets that delivered insights on drivers of customer loyalty,
             perceptions, and purchase behavior.
            Demand Generation. Produced excellent sales leads by heading a complex project with marketing
             teams to quantify customer purchasing readiness. Integrated customers’ activity data with
             responses to marketing pushes (email click through, event registration, and call center interactions),
             firmographics, and past buying behavior to generate analytics.
            Balanced Scorecard. Enabled high levels of internal performance for a global organization with 150
             employees and 7,000+ contractors by guiding a 4-team project to deliver and maintain the scorecard.
            Quality Improvement. Identified $39 million opportunity through insights on the sales impact from
             customer-found software bugs, resulting in a new quality measure for testing software.
            Dashboards. Contributed to dashboards for Marketing, HR, Learning and Development, and Finance
             departments that improved executives’ ability to effectively run their operations.
            Productivity Impact. Bolstered company-wide implementation of Oracle 11i by steering a cross-
             functional training team to deliver 70+ e-learning and instructor-led courses to 5,000+ users.
                         Johannes (John) Mosch • Page 2 of 2 •

AVENA GDL — Amsterdam, The Netherlands                                                                 2000–2002
   Educated clients across Europe and the US for IT training firm, gaining a strong foundation of knowledge in
   analytics tools. Developed curriculum for new courses and performed analyses to improve firm’s efforts.
            Ranked consistently as a top ten Cisco instructor worldwide.
            Led teams to complete strategic projects: developed and delivered 4-day Business Objects training
             course including materials and manual for 1,600 participants; developed and delivered 25 e-learning
             and instructor-led courses.
            Streamlined Finance Department’s reporting activities by conducting a reporting needs analysis
             focused on Business Objects usage.
            Propelled training enrollment 20% by creating and implementing a targeted marketing plan.

KAPLAN EDUCATIONAL CENTERS — East Hanover, NJ & Los Angeles, CA                                        1996–2000
   Instructor  Sales Representative
   Applied an energetic presentation style to engage students in learning curriculum and increase their scores on
   standardized tests: SAT, MCAT, DAT, OAT, and GRE.
            Ignited revenue growth as a top sales performer, increasing monthly sales 25% over previous year.

   CARNEGIE MELLON UNIVERSITY, TEPPER SCHOOL OF BUSINESS                                           Pittsburgh, PA
   Master of Business Administration (MBA)
   Concentrations in Marketing, Strategy, Quantitative Analysis                                               2009

    AMERICAN SOCIETY FOR QUALITY                                                                  Milwaukee, WI
    Six Sigma Green Belt Certification                                                                    2009

    PROJECT MANAGEMENT INSTITUTE                                                            Newtown Square, PA
    Project Management Professional (PMP) Certification                                                  2005

    GEORGE WASHINGTON UNIVERSITY                                                                 Washington, DC
    Master’s Certificate in Project Management                                                            2005

    CALIFORNIA STATE UNIVERSITY                                                                         Chico, CA
    Bachelor of Science in Biology                                                                          1996

   Basic Spanish and Dutch
   SAS, SQL, Business Objects, Excel, Access, PowerPoint, HTML

Description: Johannes (John) Mosch is an analytics leader who infuses decision-making with evidence-based insights, enabling companies to anticipate trends, determine best actions, reveal threats, and gain ground on competitors.