JOHANNES (JOHN) MOSCH
San Jose, CA 95136 • 408-368-3296 • email@example.com • www.linkedin.com/in/johnmosch
MANAGER OF ANALYTICS
Business Analysis Marketing Analytics Database Marketing
Analytics leader who infuses decision-making with evidence-based insights, enabling companies to anticipate
trends, determine best actions, reveal threats, and gain ground on competitors.
Business Impact: More than 10 years of experience with Cisco maximizing the impact of business and market
analytics on strategic issues. Fueled revenue growth and productivity gains by enabling sophisticated marketing and
sales strategies. Synthesized web analytics with market acumen to identify strategic business opportunities.
Cross-functional Leadership: Led teams from multiple departments (Marketing, Human Resources, Services,
Manufacturing, Corporate Quality, Engineering, and Channels) to empower executives with metrics that matter
and allow agile responses to evolving business conditions.
Customer Satisfaction: Identified a $1.33 billion opportunity by producing an insight demonstrating the relation
between perception of product quality and product sales, resulting in product quality as a strategic priority.
Analytics – Business Intelligence – Data Analysis – Market Research – Marketing Management – Statistics
Quantitative Analysis – Statistical Modeling – Survey Design & Research – Predictive Analytics – Web Analytics
Business Analytics – Consensus Building – Presentations – Project Management – Cross-Functional Leadership
CISCO SYSTEMS — Reading, UK & San Jose, CA 2002–Present
Senior Manager, Market Intelligence
Recruited abroad for knowledge of analytics tools and quickly transitioned to US-based positions
strengthening decision-making for Corporate Quality, Marketing, and Workplace Resources departments. In
current role, establish vision for delivering analytics designed to propel market goals. Maximize online sales by
providing actionable insights of customer interactions with company, marketing, and website. Lead cross-
functional teams to perform predictive modeling and deliver meaningful presentations to business audiences.
Sales Growth. Identified new opportunities valued at millions of dollars by assembling a 21-member
cross-functional team to mine large data sets that delivered insights on drivers of customer loyalty,
perceptions, and purchase behavior.
Demand Generation. Produced excellent sales leads by heading a complex project with marketing
teams to quantify customer purchasing readiness. Integrated customers’ Cisco.com activity data with
responses to marketing pushes (email click through, event registration, and call center interactions),
firmographics, and past buying behavior to generate analytics.
Balanced Scorecard. Enabled high levels of internal performance for a global organization with 150
employees and 7,000+ contractors by guiding a 4-team project to deliver and maintain the scorecard.
Quality Improvement. Identified $39 million opportunity through insights on the sales impact from
customer-found software bugs, resulting in a new quality measure for testing software.
Dashboards. Contributed to dashboards for Marketing, HR, Learning and Development, and Finance
departments that improved executives’ ability to effectively run their operations.
Productivity Impact. Bolstered company-wide implementation of Oracle 11i by steering a cross-
functional training team to deliver 70+ e-learning and instructor-led courses to 5,000+ users.
Johannes (John) Mosch • Page 2 of 2 • firstname.lastname@example.org
AVENA GDL — Amsterdam, The Netherlands 2000–2002
Educated clients across Europe and the US for IT training firm, gaining a strong foundation of knowledge in
analytics tools. Developed curriculum for new courses and performed analyses to improve firm’s efforts.
Ranked consistently as a top ten Cisco instructor worldwide.
Led teams to complete strategic projects: developed and delivered 4-day Business Objects training
course including materials and manual for 1,600 participants; developed and delivered 25 e-learning
and instructor-led courses.
Streamlined Finance Department’s reporting activities by conducting a reporting needs analysis
focused on Business Objects usage.
Propelled training enrollment 20% by creating and implementing a targeted marketing plan.
KAPLAN EDUCATIONAL CENTERS — East Hanover, NJ & Los Angeles, CA 1996–2000
Instructor Sales Representative
Applied an energetic presentation style to engage students in learning curriculum and increase their scores on
standardized tests: SAT, MCAT, DAT, OAT, and GRE.
Ignited revenue growth as a top sales performer, increasing monthly sales 25% over previous year.
EDUCATION & CERTIFICATIONS
CARNEGIE MELLON UNIVERSITY, TEPPER SCHOOL OF BUSINESS Pittsburgh, PA
Master of Business Administration (MBA)
Concentrations in Marketing, Strategy, Quantitative Analysis 2009
AMERICAN SOCIETY FOR QUALITY Milwaukee, WI
Six Sigma Green Belt Certification 2009
PROJECT MANAGEMENT INSTITUTE Newtown Square, PA
Project Management Professional (PMP) Certification 2005
GEORGE WASHINGTON UNIVERSITY Washington, DC
Master’s Certificate in Project Management 2005
CALIFORNIA STATE UNIVERSITY Chico, CA
Bachelor of Science in Biology 1996
LANGUAGE & COMPUTER SKILLS
Basic Spanish and Dutch
SAS, SQL, Business Objects, Excel, Access, PowerPoint, HTML