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					                                              Portfolio: Development & Regeneration


Conservation Advisory Committee
3 November 2004

Tyne and Wear Heritage Open Days 2004 Feedback
Report by:              Acting Head of Planning & Transportation

Ward Implications:




1.           Synopsis

1.1          This report provides feedback on the successful Tyne and Wear Heritage Open
             Days 2004 event.


2.           Recommendation

2.1          The Committee is recommended to:

             i)   receive this report for information.


3.           Tyne and Wear Heritage Open Days 2004

3.1          Heritage Open Days (HODs) is the nation’s biggest free celebration of
             architecture, history and culture. It has taken place annually in the UK each
             September since 1994. The weekend of heritage is a part of European
             Heritage Days, a Council of Europe initiative, where 48 countries allow the
             public a chance to visit heritage sites that are usually not open free of charge.

3.2          Heritage Open Days 2004 is co-ordinated nationally by The Civic Trust with
             core funding from English Heritage plus the Department of Culture, Media and
             Sport, the Council of Europe and Drivers Jonas.

             In Tyne & Wear, the 2004 event is co-ordinated by the Councils of Newcastle
             upon Tyne (lead authority), Gateshead, North Tyneside, South Tyneside and
             Sunderland, with English Heritage, Newcastle Association of City Guides,
             North East Civic Trust, Sunderland Heritage & Local History Forum,
             NewcastleGateshead Initiative and volunteers. However, the weekend is only
             made possible by the generous time and effort of all the volunteers at the
             participating buildings, tours and talks.


                                                1
3.3   The 2004 HODs event took place over 10 – 13 September 2004. Locally, it
      was the third time that the five Districts of Tyne and Wear joined together to
      celebrate the amazing heritage of the North East. In all there were 148
      buildings, tours and events in Newcastle, Gateshead, North Tyneside, South
      Tyneside and Sunderland open for free over the weekend (see Appendix 1).

3.4   This year, building on the success of previous years, the Tyne and Wear event
      was bigger and better! A diverse range of buildings, tours and talks took part in
      the weekend throughout the county. In Gateshead new buildings such as the
      Springwell Bankfoot Locomotive Shed and new events such as a Ravensworth
      Castle Illustrated Talk participated; in Newcastle, new additions such as the
      Nicholas Wood Memorial Library and Newcastle Youth Hostel opened their
      doors along with popular favourites such as St Nicholas Cathedral and Holy
      Jesus Hospital; in North Tyneside Holy Saviours Church and Wallsend Town
      Hall were two of the fifteen buildings which opened free of charge to the public;
      in South Tyneside buildings such as St Hilda’s Colliery and the Westovian
      Theatre opened for the first time over the weekend; and in Sunderland there
      were tours around sites such as the Bowes Railway and Ashbrooke and
      Sunniside Conservation Areas.

3.5   All available figures to date for the Tyne and Wear 2004 event have been
      collated and they confirm that the ‘weekend of heritage’ was once again a great
      success. These figures indicate that there were 22,604 visits to 115 of the 148
      properties, tours and events across Tyne and Wear. Based on this figure, we
      have estimated that the total number of visits for all 148 participants will be
      between 24,000 and 25,000 (see Appendix 1). A precise figure can only be
      obtained once figures for all 148 participants have been received. With specific
      reference to Newcastle, figures for 11 of the 42 buildings, tours and events
      located in Newcastle, have yet to be obtained. Taking this in to account, we
      expect the total number of visits in Newcastle to be between 10,000 and
      10,500.

      Feedback through general and site specific questionnaires on the buildings,
      tours, talks and volunteers, and the 2004 event as a whole, has been very
      positive, with the majority of people enjoying the weekend and the unique
      opportunity to find out more about their heritage. Although some of the
      numbers of visits are down for those properties, tours or events that
      participated for the second or third time, it is generally felt that this could be
      expected as there was a greater choice and repeat visitors are unlikely to visit
      places for a second or third time. This highlights the importance of continuing to
      find new participants to ensure HOD’s continues to attract both new and
      existing visitors.

4.    Press and Publicity

4.1   The local promotion and publicity of HODs 2004 (assisted by Newcastle
      Gateshead Initiative and the press teams within the District Councils) were very
      successful. The event was formally launched by John Grundy, TV presenter
      and architectural historian, on 2 September 2004, at Bede’s World, South
      Tyneside, hosted by Bede’s World and South Tyneside Council, which received
      television coverage. There were also articles in national and local papers, and
      several local radio features over the event weekend.

                                       2
4.2   There were 20,000 booklets and 200 posters printed for the event (produced by
      the North East Civic Trust). These were distributed throughout Tyne and Wear
      to Tourist Information Centres, Libraries etc. and to the participating buildings.
      We also exchanged booklets with Durham City and Darlington and sent
      booklets to Stockton-on-Tees to promote the event further afield. Although
      publicity was increased this year (in response to feedback from last years
      event), some people continued to find it difficult to obtain information. This will
      continue to be taken into consideration for next year. Feedback on the quality
      and layout of the leaflet was generally very positive.

4.3   This is the second year that Newcastle City Council has developed and
      maintained the Tyne and Wear HODs website www.newcastle.gov.uk/hods.
      This year website navigation was overhauled as well as a number of new
      features added, such as ‘My HODs Notepad’ to improve the site and make the
      event more accessible. Like last year, in 2004 the site has been very well
      received and visitor feedback shows it is an accessible and significant source
      of information for visitors. Website statistics indicate that users of the website
      almost doubled this year over the HODs weekend from 421 users in 2003 to
      819 in 2004. They also indicate that the developments made in 2004
      significantly increased the usability and functionality of the website (see
      Appendix 2 for further statistics).

      The HODs website is used year-round with peak visitation during the preceding
      weeks and over the HODs weekend. Website statistics indicate that the site
      was visited earlier this year, suggesting that the site enabled people to plan
      their visits in advance. It is therefore intended that the website will remain on-
      line and will be updated with news about the success of this year’s event and
      the organisation of HODs 2005. Furthermore, the website will be revised and
      functionality of tools such as ‘My HODs Notepad’, improved, as well as
      introducing bespoke mapping for each HODs event listing, rather than relying
      on maps scanned from the booklet.

4.4   This year, for the first time, the Tyne and Wear HODs event was advertised on
      11 and 27 August and 7 and 9 September 2004 in the free Metro Newspaper
      which is distributed county-wide.


5.    Tyne and Wear Heritage Open Days 2005

5.1   The Civic Trust has confirmed that the 2005 event will take place from 9 to 12
      September 2004. It is intended that the Historic Environment Section will
      continue to lead the organisation of the event in Newcastle and the co-
      ordination of the event within Tyne and Wear with assistance from other
      members of the Steering Group.

5.2   Similar to last year the English Heritage (North East Region) Outreach Officer,
      will be spending 50% of her time working with the Civic Trust and partners on
      expanding, improving and promoting HODs in the North East. This will involve
      broadening the scope of participants, widening the audience participation,
      assisting the interpretation of properties and establishing workshops for
      participants. It is expected that the Outreach Officer will continue to focus on
      developing HODs in other districts of the EH North East region which do not
      currently participate in the event. As the event in Tyne and Wear is now well

                                        3
      established, it is expected that the Outreach Officer will principally assist in its
      overall co-ordination, organisation and promotion.

5.3   In addition, The Civic Trust are working to develop school/education
      involvement in HODs and will be holding workshops over six locations in the
      UK between January and March. Sunderland has been selected as one of
      these locations.


6.    Financial Information

6.1   This year Tyne and Wear Heritage Open Days has been very fortunate to
      secure grant assistance from Northern Rock Foundation of £4,500 per annum
      for 2004-2006 (£13,500 in total) to support the development and promotion of
      the event. The funding will mainly contribute to the production of the annual
      Tyne and Wear booklet detailing the properties, tours and events that are
      participating and the general promotion of the event, as well as assisting the
      development and improvement of the interpretation and quality of visitor
      experience at the sites.

6.2   The cost of the Tyne and Wear HODs 2004 was approximately £8,700. This
      year the event was funded by the grant assistance from Northern Rock
      Foundation along with contributions from the five Councils of Tyne & Wear and
      generous donations from The Barbour Trust and Lamb & Edge Solicitors. In
      addition, Bede’s World and South Tyneside Council kindly hosted the formal
      launch of the event at Bede’s World.

6.3   It is anticipated that the Tyne and Wear HODs 2005 event will be funded by the
      2005 grant allocation from Northern Rock Foundation along with contributions
      from the five Councils and additional external sponsorship.


7.    Background Papers and Contact Officers

7.1   Background Papers: Heritage Open Days File held in Planning and
      Transportation Division.

      Contact Officer: Samantha Hadwin, Temporary Assistant Heritage Officer.
      Telephone 277 7192




                                         4
                                                                                 APPENDIX 1


TYNE AND WEAR HERITAGE OPEN DAYS 2004
(E) = estimate
 - = did not participate this year
(ET) = estimated total - based on the total of figures available to date + an estimated average
of 50 visitors for each property, site or event for which figures have yet to be obtained.

YEAR                              2004                       2003                 2002
                                  148 Buildings etc          112 Buildings etc    84 Buildings etc

                                  -- Visits                  26,024 Visits        19,464 Visits
GATESHEAD: TOTAL                  43 B / 5,397 V (ET)        28 B / 7,178 V       13 B / 2,183 V
1. Archaeology of Central         22                         -                    -
   Gateshead Talk

2. Baltic The Centre for                                     35                   137
   Contemporary Art Talk

3. Baltic The Centre for                                     -                    -
   Contemporary Art Tour

4. Banqueting House, Gibside      606                        1,400                482


5. Bensham Grove Community 234                               362                  -
   Centre

6. Birtley Walk                   18                         15                   -

7. Blaydon Races and Joseph       9                          12                   -
   Cowen Walk

8. Bradley Gardens                22                         34                   -

9. Bridges Townscape              26                         19                   39
   Heritage Initiative Walk

10. Browsing in Bensham           21                         -                    -

11. Changing Architecture of      10                         -                    -
    Gateshead Talk

12. Durham Road Baptist           25                         5                    -
    Church

13. Gateshead Central Library     31                         39                   -

14. Gateshead Civic Centre        36                         35                   -
    Tour


                                               5
15. Gateshead Millennium         28            21      120
    Bridge Talk & Tour

16. Gateshead Town Centre        8             28      37
   Walk

17. Gateshead Visitor Centre     420           625     564

18. Gateshead Visitor Centre –   10            -       -
    Graveyard Detectives Event

19. Gibside Estate               2502          3,412   -

20. Holy Cross Church, Ryton                   73      -

21. Little Theatre               140           200     -

22. Path Head and Addison        26            -       -
    Village Walk

23. Path Head Water Mill         117           336     108

24. Public Art Walk              19            -       -

25. Ravensworth Castle           69            -       -
    Illustrated Talk

26. Ryton Village Walk           18            50      51

27. St Chad’s Church,            55 (E)        55      -
    Gateshead

28. St Edmunds Chapel            100 (E)       110     -

29. St Helen’s, Low Fell         51            -       -

30. St Joseph’s RC Church                      26      -

31. St Mary’s Church,                          -       -
    Whickham

32. St Mary’s Church,            10            18      -
    Gateshead + Graveyard
    Trail

33. St Mary’s & St Thomas        148 (E)       43      -
    Aquinas RC Ch

34. St Paul’s, Winlaton                        -       -

35. Sage Gateshead Talk          53            50      -

36. Saltwell Park                40            40      30


                                           6
37. Shipcote Stroll              12                    -                 -

38. Shipley Art Gallery          13                    19                -

39. Springwell and Bankfoot                            -                 -
    Locomotive Shed

40. Stephen’s Hall, Ryton        25                    -                 -

41. The Story of St Helen’s,     8                     -                 -
    Low Fell

42. Winlaton Cottage Forge       65                    116               85

NEWCASTLE: TOTAL                 42 B / 9,956 V (ET)   52 B / 11,620 V   43 B / 12,555 V

43. Alderman Fenwicks House      814                   -                 912

44. Art and Sole                 37                    -                 -

45. Black Gate                   903                   1000              1200

46. Brunswick Methodist          150                   200               100
    Church

47. Castle Keep                  1006                  941               800

48. Central Square               468                   238               -


49. Central Square South         318                   245               190

50. Cluny Warehouse              69                    40                27
    Workshops

51. Denton Turret                                      -                 -

52. Grainger Town Family         57                    7                 5
    Heritage Walk

53. Greys Monument               108                   262               400

54. Guildhall                    96                    120               68

55. Hadrian’s Wall on Tyneside                         -                 -
    Walk

56. Hancock Museum                                     969               -

57. Hancock Mu’ Nat His Soc      300                   150               -
    Event

58. Holy Jesus Hospital          670                   -                 535


                                             7
59. Jesmond Old Cemetery            84            200       80
    Walk

60. Leazes Park Tour                              25        18

61. Lit and Phil Soc                120           120       150

62. Mansion House, Jesmond          149           219       -

63. Moot Hall                       800           700       -

64. Morden Tower: Dialect Day       50 (E)        -         -

65. Newcastle Civic Centre          337           428       222

66. Newcastle Unitarian Church      123           100       -

67. Newcastle Youth Hostel          33            -         -

68. Nicholas Wood Memorial          250 (E)       -         -
    Library

69. Ouseburn Heritage Guided        70            51        59
    Walk

70. Parish Church of St Andrew      350           463       407

71. Parish Church of John the       183           190       280
    Baptist

72. St Ann’s Church, Ouseburn                     70        50(E)

73. St Dominic’s Priory Church      325           671       50(E)

74. St James United Reformed        48 (E)        63        29
    Ch

75. St Matthew’s Church                           50 (E)    50(E)

76. St Michael’s & All Angels                     69        110
    Parish Ch

77. St Nicholas Cathedral                         50 (E)    -

78. St Thomas the Martyr                          600       200
    Church

79. St Willibrord with All Saints                 300       -
    Old Catholic Ch

80. Stephenson’s Works (20          469 (E)       460       300
    South St)

81. Stepney Bank Stables &                        150 (E)   150

                                              8
   Indoor Arena

82. Swing Bridge Motor Room       480 (E)               250              148

83. Theatre Royal                 450 (E)               -                1,100

84. Victoria Tunnel               92                    86               40

NORTH TYNESIDE: TOTAL             15 B / 4358 V (ET)    7 B / 2,930 V    8 B / 2,183

85. Dove Marine Laboratory        114                   528              450

86. Former Gas Engineering        27                    -                -
    and Research Station

87. Holy Saviours Church          39 (E)                -                -

88. Parish Church of St           30                    24               32
    Bartholomew

89. St Columba’s United           194                   6                50 (E)
    Reformed Church

90. St George’s Parish Church,    34                    -                -
    Cullercoats

91. St Luke’s Church, Wallsend                          -                -

92. St Peter’s Church, Wallsend                         -                -

93. Segedunum                     174                   -                -

94. Stephenson Railway            1018                  -                -
    Museum

95. Tyne Tunnels                  91                    119              140

96. Tynemouth Priory and          2458                  2,167            1,890
    Castle

97. Wallsend Town Hall            17                    -                -

SOUTH TYNESIDE: TOTAL             21 B / 2,154 V (ET)   10 B / 3,014 V   5 B / 1080 V

98. Arbeia Roman Fort             62                    805              43

99. Bedes World                   659                   900              703

100. Cleadon and Bolden                                 -                -
   Walk

101.   Customs House              100 (E)               200              -

102.   Heburn Stroll                                    -                -

                                              9
103. Jarrow and Monkton                                -                -
   March

104.   Jarrow Town Hall           12                   40               -

105.   Mills Walk                 33                   -                -

106. ‘Roman’ Along the            11                   -                -
   Pitman’s Path

107.   St Hilda’s Church          75 (E)               130              186

108.   St Hilda’s Colliery        30 (E)               -                -

109.   St Paul’s Church, Jarrow                        -                -

110. South Shields Museum         18                   -                -
   and Art Gallery

111.   South Shields Town Hall    80                   122              139

112.   South Shields VLB          300                  500              -

113. South Shields and                                 -                -
   Westoe Walk

114. South Tyneside               63                   -                -
   Planetarium and
   Observatory

115. Using the Local Studies      3                    -                -
   Library Talk

116.   Westovian Theatre          130 (E)              -                -

117.   Whitburn Windmill          250 (E)              -                -

SUNDERLAND: TOTAL                 27 B / 2391 V (ET)   15 B / 1,282 V   15 B / 755 V

118.   A Story of Stone           400                  -                -

119. Ashbrooke Conservation       18 (E)               -                -
   Area Walk

120.   Ashbrooke Hall                                  -                -

121.   Bowes Railway              350                  -                -

122.   Fullwell Mill              360                  289              37

123.   Geology Roadshow           100                  36               -

124.   Hetton Methodist Church 8 (E)                   3                -


                                             10
125.   Hylton Castle            120 (E)                 -     -

126.   Mecca Bingo Hall         215                     -     -

127. Old Sunderland Parish      86                      139   45
   Church of the Holy Trinity

128. Ryhope Engines             95                      128   50 (E)
   Museum

129. St Andrew’s Church,        73                      77    80
   Roker

130. St Columbas Church,        3                       22    -
   Sthwick

131.   St Ignatius Church                               -     -

132. St Peter’s Church,                                 -     25
   Monkwearmouth

133.   Sunderland High School   2                       -     -

134. Sunderland Maritime        160 (E)                 180   -
   Heritage HQ

135.   Sunderland Minster                               83    20

136. Sunderland Museum          17                      -     -
   Guided Tour

137. Sunderland Sea Cadets      3                       -     -
   Hall

138. Sunderland Winter          13                      -     -
   Gardens Guided Tour

139. Sunniside Townscape        18                      -     -
   Heritage Initiative Walk

140. Tramcar Inn Public         32                      -     -
   House

141. Wearside Masonic                                   -     -
   Temple

142. West Park United                                   100   -
   Reformed Ch

LATE ADDITIONS                  Inc in sep’ Districts

143.   Wesley, Gateshead        -                       -     -



                                            11
144. St Paul’s Church,          -                        -                   -
   Whitley Bay, North
   Tyneside

145. Exchange Buildings,        8                        -                   200
   Sunderland

146. The Eagle Building,        8                        -                   -
   Sunderland

147. Swan Hunters Yard          12                       -                   -
   Tour, North Tyneside

148. Whitburn Parish Church,    78                       157                 109
   South Tyneside

Total Buildings, Tours          148                      112                 84
and Events

Total Visits                    * 24–25,000 (ET)         26,024              19,494

* The total number of visits from the figures available for 115 buildings, tours and
events is 22,604. We have estimated that the figures for the remaining 33 will bring
the total number of visits up to 24 – 25,000.




                                            12
                                                                                             APPENDIX 2

TYNE AND WEAR HERITAGE OPEN DAYS 2004
QUARTER 3 (1 July 2004 – 30 Sept 2004) Website figures
                                             2004                                              2003
Unique Visitors                              3542        for Q3                                2475
Avg p/w                                       253        p/w                                    177
Total Visitor Mins                       30580.73        Mins                              33083.87
in Hrs                                509.6788333        Hrs                            551.3978333
Avg total visitor
minutes p/w                                2184.34       Mins                               2363.13
in Hrs                                36.40566667        Hrs                                39.3855
Avg visit length for Q3                       9.18       mins                                   6.54

Peaks:
Wk beginning 02/09                              716      unique users
Wk beginning 09/09                              809      unique users
Total for these 2 weeks                        1525      unique users
Peaks visitor minutes:
02/09                                       7728.45      Mins
in Hrs                                     128.8075      Hrs
Peaks visitor minutes:
09/09                                        7393.32     Mins
in Hrs                                       123.222     Hrs
Most active day of Q3                     09/09/2004                                     12/09/2003
Most active hour of day
avg for Q3                09:00 - 09:59                                 15:00 - 15:59

Downloads                                      1060                                             398
Most popular              Newcastle Maps                                Newcastle Maps
downloads in order of
popularity                Tyne and Wear Map                             Gateshead Map
                          North and South
                          Tyneside Map                                  Tyne and Wear Map
                          Gateshead Map                                 Sunderland Map
                                                                        There was no N. or S.
                          Sunderland Map                                Tyneside map
Wks 37 & 38 - Website figures
                             05/09/04 to 11/09/04                             07/09/03 to 13/09/03
Unique Visitors                                 1215                                           776
Visitor Mins Total                            8710.4       Mins                             10169
in Hrs                                  145.1733333        Hrs                           169.4833

WK 38                        12/09/04 to 18/09/04                             14/09/03 to 20/09/03
Unique Visitors                                    890                                         341
Visitor Mins Total                             3099.95     Mins                               4935
in Hrs                                    51.66583333      Hrs                               82.25

For the 2 wks
Unique Visitors                                  2105                                          1117
Visitor Mins Total                           11810.35                                         15104
in Hrs                                    196.8391667                                      251.7333


                                                    13
HODs Fri, Sat, Sun, Mon - Website figures
 Daily                                              Fri             Sat            Sun            Mon
                                    2004       10/09/2004       11/09/2004     12/09/2004     13/09/2004
 Unique Users                                            246             207            179            187
 Visitor Mins Total                                1205.78          2067.23        1323.23          460.72   Mins
 in Hrs                                          20.096333        34.453833      22.053833      7.6786667    Hrs
 Avg Visit Length                                       4.13            6.15           5.22           1.53   Mins

 Visitor Mins Grand Total                           5056.96     mins
 in Hrs                                           84.282667     Hrs
 Unique Users Grand Total                               819

                                    2003       12/09/03         13/09/03       14/09/03       15/09/03
 Unique Users                                           142             123             89             67
 Visitor Mins Total                                 1899.13          1176.8         454.97         168.02    Mins
 in Hrs                                           31.652167      19.613333      7.5828333      2.8003333     Hrs
 Avg Visit Length                                        13            9.15           7.58           4.06    Mins

 Visitor Mins Grand Total                           3698.92     mins
 in Hrs                                           61.648667     Hrs
 Unique Users Grand Total                               421




c3novsh - Tyne and Wear Heritage Open Days 2004 Feedback - lw

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