Coldwell Banker Digital Marketing Plan

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Here’s what sets Coldwell Banker Schmitt Real Estate Company
apart from other real estate companies.

About Coldwell Banker

                         For almost a century Coldwell Banker
                         Real Estate Corporation has become
                         synonymous with excellence,
                         leadership and exceptional customer
                         service in the real estate industry.

                         Our focus has remained on providing
                         the best services possible for home
                         sellers and buyers alike.

The strength of Coldwell Banker Worldwide
                  • The COLDWELL BANKER brand has 4,000
                    offices and 127,000 sales associates around the
                  • Currently the COLDWELL BANKER system
                    is represented in 30 European, Asian, Central
                    American, and Caribbean nations.
                  • COLDWELL BANKER is the country's
                    oldest real estate organizations, and is
                    ranked as the #1 real estate franchise in the
                  • COLDWELL BANKER is the number-one
                    name in real estate globally, and
                    participates in one out of every nine sales
                    in the United States.

Your perfect partner in Florida

                     • The COLDWELL BANKER presence in
                       Florida includes:
                        —   270 offices,
                        — 10,500 sales associates,
                        — $28.7 billion in sales volume, with over
                            half of the million dollar home sales in
                            the entire state.

Coldwell Banker Schmitt Real Estate Co
Your perfect partner in the Florida Keys
                          • Our presence with five offices conveniently located
                              — Key Largo
                              — Islamorada
                              — Marathon
                              — Big Pine Key
                              — And Key West
                                   enables us to focus our resources wherever and
                                   whenever necessary.

•135 highly qualified agents, an expert support staff, state-of-the-art internal
systems, and the most comprehensive resources available anywhere

About Coldwell Banker Schmitt Real Estate Co

                 •   In Florida we are ranked as the 3rd among 62
                     Coldwell Banker Companies. (The #1 and #2
                     companies have 20+ offices each).
                 •   Internationally we are ranked # 37 out of 1,268
                     Coldwell Banker companies for sales.
                 •   Our success has resulted in achieving the highest
                     designation for CB companies, “Chairman’s
                     Circle,” which is earned only by the top 7% of all
                     of the 1,268 companies internationally.

           Celebrating our 53rd year as the oldest
           and most successful real estate company in the Keys.

We provide seven-day-a-week access to buyers
and clients.

Our offices offer extended hours

Our websites provides visitors with real-time chat capability
via live Site Greeters.

Our Digital Comprehensive Home Sales

…our commitment to you is to continue providing the highest
quality service using today’s most innovative marketing tools.

The Coldwell Banker® brand
 has been named the Inman
 Innovator of the Year.
  — Since 81% of customers start
     their search on the web, they
     demand innovative tools and
     resources and they find them
  — Exclusive features like
     Personal Retriever® sends
     an e-mail to buyers when
     new properties appear on the
     web site

Listings on
                                    Our listings on
                                    supported by our national and
                                    local advertising campaigns
                                    offer potential Buyers:
                                    •Multiple Photos
                                    •Virtual Tours
                                    •Extensive Details
                                    •Personal Retriever Tool to save
                                    •Finance Tools
                                    •And much more!

• Our Personal Profile Page helps
  attract buyers and promote your
  property online.
• Buyers can directly contact us by
  email to request a showing of
  your home and more information
• Integrated online tools – like
  mortgage calculators and
  Concierge Services – help us
  attract buyers who will see your
  property, too

Home Buyers & Sellers Statistics

Home Buyers spent an average of 8 weeks searching for a home and
previewed 9 homes before purchasing.

81% of Home Buyers used the internet to begin their search and used a
Realtor to purchase.

5% of Home Buyers bought direct from previous owner whom buyer didn't
Source: 2006 National Association of REALTORS® Profile of Home Buyers and

Home Buyers & Sellers Statistics

             Of the Home Buyers who started their search on the

             •74% drove by or viewed the home

             •61% walked through a home they viewed online

             •23% found a Realtor whom they used to search for
             and buy a home

             Source: 2006 National Association of REALTORS® Profile of Home Buyers and

           Total Unique Visitors to




Graph represents the number of individuals who visited during a given month. If a consumer visits more
than once, they are counted only the first time they visit.
                                                                                                          Source: January through November―SurfAid; December―WebTrends

                                                                        Where the World
• Our partnership with REALTOR.COM                                      Shops for Real
  helps us maximize your property’s                                     Estate Online™

  exposure locally, nationally and
  internationally online
• Your property will be accessible to
  more than 70% of homebuyers using
  the web to search homes1
• Homebuyers spend 75% of the time
  they search online for a home on

  1 Source: NAR Profile of Home Buyers and Sellers

Our Company Web Site
   — 743 Active Listings
   — The Virtual Tours on this site
      have attracted 153,914 views
      with an average of 207.2
      views per listing
   — Buyer tools like Personal
   — Neighborhood/Mortgage
   — Access to our quarterly
      newsletter, Tropical Breezes

 Our Personal Web Site
  — View your listings
  — Request Appointments
  — Buyer tools like Personal
  — Mortgage resources
  — Personal Site Greeter for quick
  — Location Information
  — Virtual Tours of Properties
  — Instant Mobile Notification for
     anyone looking for immediate

Our Commitment To You…

…is to continue providing the highest quality service using
today’s most innovative marketing tools.

Our Comprehensive Home Sale Strategy
• Your property will be submitted to     • Your property information will
  multiple Web sites, including:             include:
   —                       — Multiple photos
   —                              — Virtual Tours
   — Florida Keys Multiple Listing
                                              — Detailed descriptions
   — Miami Dade Multiple Listing Service •   Your property will be submitted to the
                                             Coldwell Banker Personal Retriever
                                             service to email alert buyers
                                         • Your property will have it’s own
                                             webpage and presence.
   — And more

Let us go to work for you….

By choosing Coldwell Banker Schmitt Real Estate Co and the
Florida Keys Home Team, you will get the services of three
Professional Realtors and one State General Contractor that are
ready and able to make a full-time commitment to you.
Meet The Florida Keys Home Team

Jamie Engel   David Engel    Kari Maino    Rex Yoder   Brian Schmitt
Realtor       Realtor &      Realtor       Manager     Broker
              Gen Contractor

Jamie Engel
                               Jamie is the team Transaction Coordinator and creates,
                               researches and designs innovative marketing and
                               customer service strategies. She has a Bachelor's
                               Degree in Hospitality Management, along with 15+
                               years of experience in the hospitality and meeting
                               planning industry, which helps her in monitoring all
                               the details of your transaction from the time it goes on
                               the market to the time it closes. She is also the
                               team Marketing Specialist. She will help present your
                               home in several different views including virtual tours,
                               still photographs, video clips and power point
                               presentations. Jamie is a member of the Board of
                               Directors for the Florida Keys Board of Realtors and
Direct Line: (305) 289-6634    the Coldwell Banker Schmitt Charitable Foundation.

Kari Maino
                                 Kari is our team Market Analysis Manager. When
                                 you are buying or selling a property you will work
                                 closely with Kari. She is a licensed Agent with 8
                                 years of experience, 5 in the Florida Keys, and a
                                 Coldwell Banker International Previews
                                 Specialist. Kari also holds an eCertified
                                 Marketing Specialist designation from Coldwell
                                 Banker. She is very efficient and will be attentive
                                 to your real estate needs. She clearly understands
                                 the market so that each Seller knows where to
Direct Line: (305) 304-8177      price their home, and each Buyer is shown a
                                 home that best meets their needs. Kari is a
                                 member of the Board of Directors for the
                                 Coldwell Banker Schmitt Charitable Foundation.

 David Engel

                                      David is the team Builder. He has 25+ years
                                      of experience in custom residential and
                                      commercial building. David and Jamie are the
                                      owners of Island Homes of the Keys, Inc. a
                                      construction company that was established in
                                      Miami, FL in 1989 and has been building in
                                      the Florida Keys since 2000. David has had
                                      his Real Estate license for over 20 years and
                                      has been a State Licensed General Contractor
                                      for over 20 years. He brings to the team over
Direct Line: (305) 304-4501           20+ years of personal experience in buying,
Email:          building and selling homes.

Brian Schmitt

                        Brian is the Broker of Coldwell Banker
                        Schmitt Real Estate Company which is
                        the oldest and most productive real
                        estate company in Monroe County. He
                        has an annual personal sales production
                        of over $25 Million. He is considered
                        an expert in commercial and residential
                        property sales.

Douglas “Rex” Yoder
                                      Rex is our team Manager.
                                      He manages our Islamorada office
                                      operations. Rex has 24 years of
                                      experience in Real Estate and has been
                                      serving Coldwell Banker affiliates as our
                                      Business Consultant since 1998. He holds
                                      a Certified Residential Specialist
                                      Designation from the National Association
                                      of Realtors and is the Chairman of the
                                      Grievance Committee for the Florida Keys
                                      Board of Realtors.
Direct Line: (305) 289-6637

Call us today
for a

Market Analysis
Let us go to work for you….

Buy, Build or Sell with the Florida Keys Home Team!

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