Engagement Metrics – A Tool for Successful User Engagement
A quick review of the social media landscape with the participation of eminent brand and enterprises will
highlight the success and prominence of social networking today. However, this was not the situation if you go
couple of years back where social networking was limited to idle chatting and link sharing activities. With the
advent of Twitter, Stumble Upon, Facebook, Digg corporate brands started using them as a part of their online
PR and marketing strategy. Many established brands, start up ventures as well as individuals have been able to
connect deeply with their target audience and understand what works and does not work for them. However,
the most important aspect of systematized social networking depends on constantly improving social
intelligence and to evaluate social engagement.
Evaluating Social Engagement
Being merely available in a social networking platform is not enough. Successful social media monitoring is
about engaging your audience, tracking that engagement through appropriate social analytics and making the
best possible use of social intelligence.
The ability to evaluate engagement, in terms of the levers and the principal indicators that can influence and
optimize engagement is essential for the success of any company who keeps a social media focus. Though no
single metric can be a solid indicator of how much proactively engaged your online consumers or community
members are, there are certain engagement metrics that can work wonders. However, it is essential to
remember here that engagement cannot be captured only the MAU’s and DAU’s singularly.
Leading Social Media Engagement Tracking Solutions
The main aim of using engagement analytics for engagement tracking is to evaluate your online effectiveness
and user retention. Leading engagement tracking metrics helps you analyze user engagement activities
depending on multiple pre-set factors in addition to your own personalized funnels. These solutions have the
expertise to understand and highlight how and why engagement works. They also provide you the most
appropriate method for data capturing that will give you a clear image about the factors that influence your
These new age engagement analytics are built in accurately for social data and offers you the automation to
retain pace with any kind of social change. It also gives users the power to have ad hoc questions and drill
deep down into user information, all the objective of enhancing your ability to engage new users successfully.
Furthermore, engaging more and more consumers successfully will automatically will enhance your brands
recall value and audience connect.
Read more on : social media analytics & Facebook analytics