Creating an effective corporate blog The easy and inexpensive access to the blogging has made it a popular online activity. Blogging has many purposes such as expressing views and opinions, earn money, informative, corporate blogging etc. This resulted in the creation of millions of blogs on the internet. The easy and inexpensive access to the blogging has made it a popular online activity. Blogging has many purposes such as expressing views and opinions, earn money, informative, corporate blogging etc. This resulted in the creation of millions of blogs on the internet. Creating an effective blog or making an existing blog effective, can help the blogger to make his blog standout in the millions of blogs. The following few suggestions can help you in creating a good blog that serve your purpose – Selecting a suitable blog service: To get started with, it is essential for a blogger to select a suitable blogging service, to host his blog. There are many blogging services on internet like Blogger.com, Wordpress.com, Livejournal.com, TypePad.com, etc. Each of them has unique advantages and some disadvantages as well. A blogger needs to the features of the blogging service, in order to decide which blogging service suits him better. Building an honest blog personality: Personality for a blog depends upon many different factors like blog design, layout of the blog, colors used in the blog, blog theme and blog template. A personality should be built honestly based on the capabilities of the blogger. Exaggeration in this issue, can lead to incredibility of the blog. Quality content for the post: The phrase, “Content is King”, is much suitable for the blogging. A blog with an informative and quality content is very essential in making the blog an effective one. The content should be genuine as well as original, to create an effective blog. Interaction with readers: Blogging has the features of two-way communication. It enables the blogger and the reader to interact with each other. This can be used as an effective tool to make the blog effective. Blogger should allow and moderate readers’ comments by giving a response to them. Linking the blog: Providing appropriate links in the blogs can help a reader to find more information on the topic or verify the information. Thus, it helps the blogger to increase credibility of the blog. Blog links also helps in increasing page ranks of the blog. The above tips can help you to create an effective blog. An effective blog can help the blogger to attain more response and thus become successful.