ONLINE PUBLISHING- HOW TO BE SUCCESFUL IN IT It is to my surprise that schools in developed countries continue to scrap out books instead; they make use of eBooks on gadgets such as iPads. This is hugely online publishing responsibility; the birth of internet has given us the advantage of making sure it’s a win-win situation for readers and writers. Online publishing has enabled eLearning to be successful and this is another platform where a person in a remote village can earn a degree. Education is a most respected factor in the world that’s why we go through the ages and never have we remained in one state. Online publishing has played its role in ensuring that those people who cannot access books because of the unavailability of them in their bookstores. <h1>Tips to use to make your online publishing successful</h1> Online publishing has nowadays become the dream of many publishers and they will stop at nothing until their dreams are fulfilled. I am going to give you tips on how to make your published work successful online to enable you have high returns; Tip number one is all about your audience. To become a successful online publisher it is required of you to have good marketing skills to ensure that more readers take your content. It is good to know about your readers' background in order for you to write good content and distribute them successfully. Many novice publishers find it hard to start up online book publishing so if one tends to attract readers by first offering them free and quality materials to raise your stars. After this, price your content and you'll see changes because you’ve already created a fan base. Tip number 2 is to ensure that you understand business models, create website relating to your content to cover more grounds thus ensuring that you get the maximum number of your audience. Tip number 3 states that your content is online thus make use of search engine optimization. This is where you make use of keywords that many internet users search for, resulting in your content being ranked. Ranking is important because it ensures that more traffic views your content and finally more money. Tip number 4 is of great importance because your audience needs to be 'caught'. Take advantage of the visiting readers of your content by ensuring that they are subscribed to your website, like your facebook fan page or follow you on twitter. This will ensure that your readers are well updated if there is a new content and your fan base continues to grow. Tip number 5 is all about your communication skills, take full advantage of this. Make sure that you service your readers or audience very well if they have any query. Have a clear and precise platform that your reader or audience can contact you. Always attend to them politely and forever they’ll support you, remember Rome was not built in one day. Tip numbers 6 always update your publications regularly so that you don’t become a boring factor. People like new and fresh information and if you provide this with quality, people will be storming for your content each and every day. Take these guidelines seriously if you want to climb the ladder, there's no shortcut to success. <h2>Examples of online publishing gurus</h2> In order to become successful you need mentors, this is also experienced in online publishing. Some online publishing gurus are associated with eBook publishing and others tend to have book publishing companies. Our first big man in online publishing is John Lorke, He has become one of the richest online publishers by selling one million copies of his eBooks on Amazon. These has never been done by any other publisher thus makes him the first person. I know you have what it takes to surpass this target. Another publication known as Fleet Street Scandal has made two publishers very famous. Chris Turman and Kevin Dart who publish designs that are big in this game and have hugely made profits on this line. The third publishing gurus we are going to talk about are Adam Lisagor and Jesse Thorn. They are associated with video publications that were seen to have great number of views. These are one or two of the many successful publishers out there, so it is required of you to learn from their success story. <h3>What are the critiques of online publishing.</h3> Cost is the most important when you think of publishing, online publishing seems to be cheaper than that of traditional prints. The cost that you will incur is based on computers, network, startup cost and design. There is no need of printing millions of copies to enable readers from all corners of the world to access your materials. The hard issue about online publishing is to gain profit, many readers don’t like to pay for online content thus they search for those that are free. Today online money transfer is a scare to audience because they fear that their bank accounts will be hacked if they provide their bank information. Another hard issue based on online publishing is marketing your publications. If you are a novice writer you have a huge task in getting readers to make use of your content. When it comes to editing, online publishing gets the thumbs up because it is easier to do than the printed one. Errors can occur but because of online publishing dynamism it tends to be more accurate and precise. There is better time management in online publishing than traditional one. Nowadays someone can come up with a novel of one thousand pages in a month's time and start to sell but if you take the traditional way it can take you up to an year for your book to be in the market. Reaching vast majority of audience is every publisher's dream; online publishers have the advantages in reaching millions of people on a single click thanks to the internet. A traditional publisher needs to buy air tickets for his or her books to be transported worldwide which is very expensive. Standards are not enjoyed in online publishing because they give anyone the opportunity to publish, most online contents aren’t reviewed thus getting wrong information is very possible. These are some of the many critiques of online publishing so see if the traditional approach or online one suites you.