Retail Regional Sales Manager in Chicago IL Resume Tom Lawless
Tom Lawless is a Senior level – retail manager with experience in driving consistent execution and results across high performing district and store teams. He is effective in setting direction, coaching and developing teams, building succession plans and influencing corporate decisions and best practices.
Tom Lawless Elmhurst, IL 847-204-1464 email@example.com SUMMARY Senior level – retail manager with experience in driving consistent execution and results across high performing district and store teams. Effective in setting direction, coaching and developing teams, building succession plans and influencing corporate decisions and best practices. Experienced in maximizing profit margins through top line growth, forecasting trends and expense management while supporting corporate values, brand culture and a consistent delivery of exceptional customer experiences. EXPERIENCE EXPRESS, LLC, Chicago, IL 2002 -December 2011 Regional Manager – Upper Midwest Market (2008 – 2011) Responsible for the supervision of 8 District Managers, 86 stores in 8 states generating up to $250 million in sales. Influenced brand recognition and optimization of go-to market strategy related to talent development, customer experience and top line sales. $37 million growth in market performance over last three years Mentored and provided developmental strategy supporting Regional peers, District Managers and Store Managers for both current and next level roles - Sponsored two Store Managers from market in Leadership Development Program Top performer in operation standards relating to payroll and rate disciplines – supported schedule optimization projects and rate management initiatives that contributed to a 2-year, $40 million payroll cost reduction and one of the highest profit markets in the business at 20.3% of sales Implemented the growth of new product categories through educational practices and performance accountability – Launched new Fragrance and Shoe category while expanding critical growth strategies in Dresses, Men’s Shirt Shop, Accessories and Wear to Work Consistently coached store teams in support of Customer Experience and the implementation of: Recruiting and Hiring practices, Scheduling, Merchandise Capabilities, Visual Standards and Selling Behaviors Improved Overall Customer Experience Scores year-on-year by 4.6% Built consistent educational support of diversity and inclusion principles across market team resulting in improved team dynamics, reduced turnover rates, minimized HR issues and improved quality of customer experience and sales performance Regional Manager – Northeast Market, Boston, MA (2005 – 2008) Responsible for the supervision of eight District Managers, 82 stores generating up to $210 million in sales. Led and influenced change during spin off of Express from Limited Brands and developed communication principles that transitioned the business smoothly across the field. Supported the development of two top District Manager candidates to position them for advancement. Achieved top third performance to Last Year sales three consecutive years; top conversion performance to Last Year two consecutive years. An increase of $23 million and a conversion improvement of 3.1% Year-on-year reduction in shrink across region – 3.1% Fall 2008 - $1.6 million improvement Participated in Regional Management Task Force influencing policies related to role clarity, schedule optimization, customer experience programs, and annual review process. Revised Standard Operating Procedures for stand-alone brand and contributed to streamlined on-boarding standards for all field management and associates. Tom Lawless 847-204-1464 Page 2 EXPRESS (cont’d) District Sales Manager, Chicago, IL (2002 – 2005) Responsible for supervision of up to 10 stores generating $26 million in annual sales volume. Assess strengths and developmental opportunities in store teams and coach to consistent goals and standards through use of company management tools/ processes. Integrated two brands into one through alignment of talent and merchandise strategies in collaboration with market team and home office partners. Appointed to Talent Task Force team contributing to company standards related to District Manager role clarity. Managed pilot market for laptop rollout and dashboard reporting. Seven consecutive top third seasons to Last Year sales - +$3.7 million increase Four consecutive seasons of shrink reduction – Fall 2003 = 1.7% / $208,000 improvement Three-time attendee of President’s Leadership Conference recognizing top performance results. STRUCTURE, Limited Brands, Chicago, IL 1992 – 2002 District Sales Manager (1998 – 2002) Responsible for driving sales and managing operational excellence in 9 stores generating sales of $18 million in annual sales. Sourced, recruited and hired top talent within Chicago market. Ensured that each store met visual execution standards while delivering an exceptional in store customer experience. Coached and developed talent to next level roles and responsibilities Established and led execution of district business strategies driving Key Performance Indicator results that maximized performance and successful achievement of sales goals Contributed to Best Practice task force team implementing key policy and procedure updates contributing to growth of the business and fundamental operating practices Recognized and awarded for delivering top results and developing bench of talent Store Management – Co Manager/ Store Manager, (1992 – 1998) Ensured the execution of company standards and maximized in store sales performance. Promoted to next level roles seven times during tenure in stores. Assigned to new store opening team in support of expanded real estate growth in Midwest market. Managed flagship location - Michigan Avenue Four-time Regional Manager pick of the month for sales performance and team development ADDITIONAL EXPERIENCE LAWSON PRODUCTS, Chicago, IL Field Sales Manager EDUCATION Bachelor of Arts, Marketing Management Augustana College Rock Island, IL