How_Blogging_Affects_Mainstream_Marketing by muoAfokm

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									Title:
How Blogging Affects Mainstream Marketing

Word Count:
605

Summary:
here has been a lot of buzz around blogging lately, and for good reason. Weblogs, or blogs for short, are
changing the way people market themselves and their businesses.

If you aren't familiar with blogging, the concept is relatively easy to grasp. Blogs first began as a
shared journal. A blogger posted diary-like entries about his or her daily life for others to
online
read.
Recently though, blogging has evolved into a new form of business writing and advertising. Many...



Keywords:
 blogger, blogging



Article Body:
here has been a lot of buzz around blogging lately, and for good reason. Weblogs, or blogs for short, are
changing the way people market themselves and their businesses.

If you aren't familiar with blogging, the concept is relatively easy to grasp. Blogs first began as a
shared journal. A blogger posted diary-like entries about his or her daily life for others to
online
read.
Recently though, blogging has evolved into a new form of business writing and advertising. Many business
owners now use blogs to promote their goods and services. Others use blogs to promote their website and get
higher search engine rankings. Some politicians even use blogs to reach voters.

The typical blog combines text, images, and links to other blogs, web pages, and other media that is somehow
related to the blog topic. Though most blogs focus on textual contant, a blogger may include videos, pictures,
and even audio in blog posts. A blog comprised of videos is called a vlog and a blog that uses pictures
is
called a photoblog.

The Benefits of Blogging
By adding blogging to their marketing campaigns, business owners are able to market their product with
virtually no out of pocket expense. In some cases, bloggers may even be able to make large sums of money with
their published blog. For example, a blogger who employs the Google Ad Sense program can make money from blog
readers. The more readers a blogger has, the more money can be made from the Google ad.

A blogger can also be a guide for shoppers who are looking for specific products and services. This makes
blogging an excellent tool for retailers or affiliate marketers. Blogs can also be a source of valuable
information and niche industry news.

Because there are virtually limitless possibilities provided by blogging, it is easy to see why blogs
have to have a significant impact on mainstream marketing practices. Many companies have noticed this and
begun
have chosen to hire a blogger to write and post up to date information for customers, shareholders, and
employees.

Some blogs now get millions of readers every single day. There are so many blog readers out there, that
experts speculate that the world of blogging is rivaling the mainstream media. New blog search engines are
also being created to make searching for a blog easier than ever before.
If you have not yet established a blog for your business, you may want to consider doing so as soon as
possible. Keep in mind though that it will take work to attract readers to your blog. It must be interesting
or valuable to them in some way. A blogger must also concentrate on creating informative pieces that are as
honest and up to date as possible. Blogging is serious business and if you make a mistake, it will not
go
unnoticed by your readership.

If you need help developing your blog, there are many different browser-based software programs on the market
that can help you get a start. Blogs can also be hosted by dedicated blogging services or regular web hosting
services.

Last, but not least, a blogger must remember to optimize blog writing for search engines. Blogging is an
Internet medium and needs to be approached with Internet principles in mind.

Blogging Example
A typical blog entry includes a title or headline, a body of text, a permalink or URL for another web page,
and a post date, which indicates the date and time that the post was published. A blogger may also choose to
include a link at the bottom to allow readers to post comments on the blog.

								
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