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					                                       2012 Sponsorship Opportunities
                                                www.legalmarketing.org/minnesota

The Legal Marketing Association, Minnesota Chapter (LMA-MN) is pleased to offer opportunities for product and service providers to
engage with our members. By supporting and participating in our events, annual conference and other activities, your organization
becomes more than a sponsor, you become of member of the LMA community.

Without our sponsors, we could not offer the quality programming and networking opportunities that have kept our membership at
nearly 100 strong for the past several years. If you wish to support LMA-MN and connect with legal marketers in the Twin Cities,
please review the following opportunities and contact Tracy Domish at (952) 896-3344 or tdomish@larkinhoffman.com.




                  LMA-MN has nearly 100 members, the majority of whom are legal marketers at representing the full
                          spectrum of law firms, from small boutiques to 700-attorney International firms.


What is LMA?
The Legal Marketing Association is a not-for-profit organization dedicated to serving the needs and maintaining the professional
standards of those involved in marketing within the legal profession.

Who will attend the Chapter Programs and the Conference?
LMA-MN programming is attended by a range of marketing professionals in the Twin Cities area—from CMOs responsible for the
development and management of marketing policy and strategy in their firms, to those on the front lines who implement tactical
marketing initiatives. Our meetings draw decision-makers and influencers in leadership positions at law firms who attend to gain
knowledge and information that will assist them professionally. During the year, our sponsors have numerous opportunities to connect
with our members and maximize their visibility.

Who are LMA sponsors?
Our sponsors provide products and services to the law firm marketing professionals and the law firms where they work. They include
advertising agencies, engravers, event and meeting planners, caterers, executive search firms, graphic designers, management
consultants, multimedia producers, promotion companies, public relations firms, publishers, software vendors, commercial printers,
technical and legal training companies, video production companies, and web developers.

Why sponsor the LMA-MN?
LMA members understand the value that service providers bring to the table and interact with our sponsors throughout the year.
Sponsorship provides one of the best opportunities to align your product or services with LMA-MN members. An LMA-MN sponsorship
can cost-effectively assist you in reaching your target market of decision makers and influencers at law firms who purchase your
products or services.

Where are LMA events held?
LMA-MN Chapter programs are typically held in the offices of downtown Minneapolis law firms such as Faegre Baker Daniels, Gray
Plant Mooty, Briggs and Morgan, Fredrikson & Byron, and others with capacity to host our group on a voluntary basis. The 2012
Midwest Regional Conference will be held on October 26, 2012, at Le Meridien Chambers Minneapolis.
                                      2012 Sponsorship Opportunities
Chapter Program Sponsorships: $500 per meeting
       Two complimentary registrations—additional representatives attend at Additional Member – Same Firm rate
       Recognition as sponsor during opening remarks
       Opportunity to speak 3-5 minutes prior to main presentation
       Ability to provide handouts to the attendees
       Recognized as meeting sponsor in all program promotions
       Logo on LMA-MN website concurrent with promotion of program
       One-time mailing to program attendees

Chapter Program Catering Sponsorship: In-Kind
Restaurants or caterers seeking to build awareness among the LMA MN membership have the opportunity to provide an in-kind
sponsorship by catering a monthly chapter program. In addition to providing a meal for program attendees, sponsors will receive the
following benefits:
      Recognition as sponsor during opening remarks
      Opportunity to speak 3-5 minutes prior to main presentation
      Ability to provide handouts to the attendees
      Recognized as meeting sponsor in all program promotions
      Logo on LMA-MN website concurrent with promotion of program
      One-time mailing to program attendees

Chapter Reception Sponsorship: $1,500 per Reception (January [sold] or August)
       Recognition as sponsor during the reception
       Opportunity to speak for 3-5 minutes during the reception
       Ability to provide handouts to the attendees
       Ability to host a drawing or raffle during the event
       One-time mailing to all event attendees
       Recognized as reception sponsor in all mailings & marketing for the event
       Ability to help identify reception location
       Ability to work alternative arrangements with venue to offset cost
                                            Conference Sponsorships
The Midwest Regional Conference presents an excellent opportunity to showcase your products & services to a wider audience. In
2010, we had a great turnout of more than 90 attendees at our 5th bi-annual regional conference. Conference sponsorships sell out
fast, so don’t wait to secure your opportunity to reach this unique group of professionals!
Bronze Level Conference Sponsor: ($750)
       One complimentary registration—additional representatives attend at Additional Member – Same Firm rate
       Skirted six-foot exhibit table to display products and materials
       Includes traffic and networking opportunities during registration and throughout the conference
       Participation in conference “passport” program, which encourages attendees to visit all displays and have their passports
        stamped
       Logo on LMA-MN web site prior to, during, and coinciding with post-conference communications
       Link to your company’s website from the LMA-MN website and the LMA-MN LinkedIn group
       Your company’s logo displayed on the cover of the conference attendee materials distributed electronically and in hard copy
       Ability to participate in Chapter drawing/raffle during the event
       Ribbons identifying your company representatives as sponsors
       Company and contact information included in conference materials
       Prominent signage and promotion of all sponsors throughout the conference
       One-time mailing to all conference attendees
Silver Level Conference Sponsor: ($1,750) includes the above Bronze level benefits, plus:
       Exhibit location priority—you have first rights to prime traffic locales in exhibit hall following Gold level sponsors
       Two complimentary registrations—additional representatives attend at Additional Member – Same Firm rate
       Recognition as a sponsor in 2012 editions of LMA-MN’s monthly e-newsletter
       Recognition at all LMA-MN functions leading up to the conference
       One-time use of the LMA-MN database for mailing our members
       Quarter-page, four-color display ad in electronic conference attendee program
       Opportunity to introduce breakout group speaker

Gold Level Conference Sponsor: ($2,500) includes the above Bronze level benefits, plus: (ONE SOLD!)
     Exclusive sponsorship by category (e.g. printer, software, media, etc.)
     Exhibit location priority—you have first rights to prime traffic locales in exhibit hall
     Three complimentary registrations—additional representatives attend at Additional Member - Same Firm rate (three
       maximum)
     Recognition as a sponsor in 2012 editions of LMA-MN’s monthly e-newsletter
     Recognition at all LMA-MN functions leading up to the conference
     Two-time use of the LMA-MN member database
     Five minutes to address the audience during luncheon
     Opportunity to introduce the keynote presenter or a breakout presenter, depending on order of contracts received
     Full-page, four-color display ad in electronic conference attendee program

Your Honor Awards Conference Sponsorship: ($2,000) includes the above Bronze level benefits, plus:
    Co-emcee YHA Program with YHA Chair
    Exclusive Sponsorship (only one sponsor)
    Two complimentary registrations—additional representatives attend at Additional Member - Same Firm rate
    Donation of YHA awards (Note: physical awards themselves or payment for awards)
    Company logo included on the awards
    Reception sponsorship after the YHA program with signage during the reception for vendor
    Ability to provide handouts or logo items at reception
    Ability to host a drawing/raffle during the event
    Recognized as YHA sponsor in all mailings and marketing for the event
    One-time mailing to all event attendees
    YHA Sponsor has the first right of refusal for the following year sponsorship
    Logo included on promotional boards posted at conference location and in promotional materials listing nominee firms

Exhibitor Hours
The Conference will be held on October 26, 2012 at Le Meridien Chambers Minneapolis. The hours for exhibitors will be prior to the
conference, during the conference, and after the conference.

                                                  Sponsorship Bundles
Annual Gold Sponsor: $4,000
    Gold Level sponsor benefits for the Conference
    Two Chapter program sponsorships
    One Chapter reception sponsorship
    Recognition at all LMA-MN functions as Chapter Gold Sponsor
    Industry exclusive offering

Annual Silver Sponsor: $2,500
    Silver Level sponsor benefits for the Conference
    2 Chapter program sponsorships
How do I sign up to sponsor?
Sponsorships are available on a first-come, first served basis. To register as a 2012 LMA-MN sponsor, simply complete the
attached Sponsorship Application form and mail it to:

Tracy Domish, 2012 LMA-MN President
Larkin Hoffman
7900 Xerxes Avenue South
1500 Wells Fargo Plaza
Minneapolis, MN 55431

Questions? Visit www.legalmarketing.org/minnesota or contact Tracy at tdomish@larkinhoffman.com or 952-896-3344.

                            2012 LMA-MN Application & Contract for Sponsorship
Return completed application. A 50% deposit payment is due upon receipt         Authorized signature
of confirmation (by August 10, 2012 for inclusion in conference materials).
A subsequent invoice will follow and all balances are due by November 15,
2012. Sponsorships will be given based upon a first-come, first-served basis
with exhibit assignment priority given to Gold Sponsors. LMA-MN will accept
only original, signed contracts. Facsimile copies are not acceptable to
guarantee sponsorship.

Cancellations must be made in writing to LMA-MN President, Tracy Domish.
Sponsors whose cancellations are received after September 1, 2012, will
forfeit their deposit. No refunds will be issued after that date.

The acceptance of this application shall be at the discretion of LMA-MN and
upon acceptance, becomes a contract. By completing and signing this
application, the undersigned agrees to comply with, and be subject to, the
terms and conditions contained within it. LMA-MN reserves the right to refuse
or deny sponsorship and exhibit space at the LMA-MN Conference.

IMPORTANT Please clearly print or type this application. A signature is
required to complete the contract.

Company Name (exactly as it should appear on your company ID sign and in
publications):



Address

City                                             State

Zip Code                                            Country

Authorized by

Telephone                                  Fax

Contact Person

E-mail

Title

By signing this application, the sponsoring organization acknowledges
having read the contract and agrees to all terms, rules, and regulations set
forth in the prospectus.

Date
PRODUCT LISTING AND LOGO: A description of your products and/or
services must be provided for sponsorship consideration. Please email your      Please indicate the companies you prefer not to be located adjacent to or
company’s description in a manner fit to print in the final program (50 words   opposite from in the exhibit halls during the conference. We will try to
or fewer) along with your company’s high resolution (300 dpi) logo to Tracy     accommodate your wishes, but cannot guarantee your request.
Domish at tdomish@larkinhoffman.com.

Exhibit Space & Payment Information
Please check your sponsorship level below. Exhibitors will set up their
displays before conference registration begins.                                 Please sign and return this contract with full payment to:
                                                                                Tracy Domish
    $4,000 Annual Gold Bundle                                                  Larkin Hoffman
    $2,500 Annual Silver Bundle                                                LMA-MN President
                                                                                7900 Xerxes Avenue South
    $2,500 Gold Conference Sponsor ($1,000 deposit due 8/3/12)                 1500 Wells Fargo Plaza
    $1,750 Silver Conference Sponsor ($750 deposit due 8/3/12)                 Minneapolis, MN 55431
                                                                                Questions? Contact Tracy Domish at tdomish@larkinhoffman.com at 952-
    $750 Bronze Conference Sponsor ($500 deposit due 8/3/12)                   896-3344.
    $2,000 Your Honor Award Conference Sponsor ($1,000 deposit due
     8/3/12)                                                                    FOR LMA-MN USE ONLY
    $500 Chapter Program Sponsorship
                                                                                Date Application Received
    Additional Chapter Program Sponsorships #_________
                                                                                Deposit Received                          Check #
    $1,500 Chapter Reception Sponsorship
Please make checks payable to LMA-MN (no credit cards accepted)                 Date to Treasurer

Total Amount enclosed $

				
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