VOLUME 2, MARCH 2009 FOUNDATIONS
The Pedestal Group
Get Out There and Pipl Search!
Special points of Finding people’s contact in- tact, you can also see if they
interest: formation and information post to blogs and if so where,
that makes a cold call warm is which ones and what do they
• Search Engine Optimi- always time consuming and think, are they on LinkedIn,
can be frustrating. But here’s Facebook, Plaxo, etc. or are
a new tool I’ve just started they on a group website that
• Sales Tips using that I love— could help you get your foot
www.pipl.com . Run it on in the door.
• Recycling Technology
yourself—you will find all the
I am also recommending to
• Gadgets and Skype places your information
people who are looking for
comes up on the web!
• AND MORE! advice on finding a job to
I have been really impressed check this out as well. Noth-
with this tool because it found ing like knowing exactly what Try this once, you’ll use
references I haven’t found an employer could find on it on every search!
through any other searching you and heading it off BE-
method. I was able to locate FORE it becomes an issue.
an old colleague of mine who
It has also helped keep all the
has eluded all my attempts to
information up to date. There
find her information in the
is nothing worse than finding
past. We were both thrilled
a website, using it for awhile
Inside this issue: when PIPL worked.
and then getting away from it
Not only do you find great only to find out someone
information about your con- wanted to contact you.
Sales Tips 3
Answers to the Unemployment Numbers
Recycling Technology 3
Everyone is hearing all the ployment rate is 4.1%. That number of degreed people.
Gadgets and Skype 4 scary unemployment num- number represents 1,850,000 By region, according to the
bers; unemployment is at individuals with bachelor’s US Census bureau, 27.5% of
8.1%, representing millions of degrees or higher that are the United States population
people all taxing the unem- unemployed. Over 43 MIL- has a four year degree or
ployment system of every LION people with a bache- higher. Some areas of the
state. But what does that lors degree are still employed! country have easier to find
really mean to your clients? And guess who your client degreed individuals for in-
wants! stance, in the Northeast, the
Even today, the college-
percentage is 31.5% while in
educated population unem- Now let’s dig deeper into the
PAGE 2 FOUNDATIONS—A PEDESTAL GROUP PUBLICATION
Unemployment Numbers and Education Level (con’t)
the South it is 25.4%. In 2007, according to the National Visual and Performing Arts
Center for Education Statistics, Transportation and Material Moving
Want to go even deeper? In 2007, the
1,524,000 bachelor’s degrees were Philosophy and Religious Studies
percentage of people with a bachelor’s
awarded nationwide. Of those, 22% Parks and Recreation
degree by age looked like this:
were in business, 11% were in Social Mathematics and Statistics
25 to 29 years 27.4% Science and History, and 7% were in Security and Protective Services.
30 to 34 years 31% Education.
35 to 39 years 31.9% This and a whole host of other infor-
40 to 44 years 29% In the chart below, we see how the mation is available to share with your
45 to 49 years 27.7% fields of study have changed over the clients. If you need additional statistics
50 to 54 years 28.9% years. People graduating in 1996 now or would like to find something spe-
55 to 59 years 31% have around 13 years of experience. cific, contact the Pedestal Group at
60 to 64 years 28.3% 330-952-1121.
The following fields grew over 30%
65 years+ 19.3% from 2001 to 2006:
(.2 margin for error)
Search Engine Optimization—What is it and why do you care?
Search engine optimization is the increase web traffic leading to should be? Go through it, one page at
process used to make your website searches. In the last twelve months, I a time and rewrite material that should
appear closer to the top of search re- am aware of five searches that came in be updated. Commit to one page a
sults on a search engine. That means if through websites.
someone does a search in Google,
So what can you
SEO techniques can help you show up
do? Content is still
in the first page of their results.
king. When was the
While we know most searches do not last time you read
come in from websites, solid SEO can your website? Is it
certainly help in your efforts and can really what it
VOLUME 2, MARCH 2009 PAGE 3
Sales Tips based on Gitomer
We all have our favorite authors but anything about the degree mix in the Some of Gitomer’s power question
one of mine is Jeffrey Gitomer. He United States today? starters include:
writes books like “Little Red Book of What do you look for..?
Get some information on the person
Selling” and gives real, effective sales What have you found…?
you are calling (Kathy says use
techniques. I wanted to share some of How do you propose…?
www.pipl.com!). Don’t call and say,
my favorites as this is a time we could How do you determine…?
“tell me about your business”! They
all use some help in this area. What would you change about..?
already know about their business and
Become Valuable—Gitomer says give the fact that you don’t shows they My thought—think about a service
before you receive, and to become don’t need you. Ask something real— you need. If someone called right now
known as a resource. How? Send something that will get their attention. and asked a question, what would get
emails to your client base with rele- Calling from a posting? Why is the you to listen? Ask THAT question of
vant, helpful information. For in- position still open? Have you solved a your prospects and clients.
stance, would some of your upper client problem recently? Ask if they
level people be interested to know have the same problem!
week or so and you’ll be amazed at tools.seobook.com/keyword-tools/ Links are an-
how easy it is to attack that project! seobook/ This site will help you de- other impor-
termine if the keyword is a good tant compo- KEYWORDS NEED
Next, you can put keywords on your
choice or not. nent. Anywhere TO BE RELEVANT,
site (in Galaxy Builder, that is the Key-
your name SPECIFIC AND
word box on each page). While key- Images are always a good thing to
appears on the TARGETED—
words are not as important as they break up a page but they should AL-
web should EXECUTIVE
used to be, they can still help manage WAYS have alternative text associ-
include your SEARCH IS TOO
traffic. Keywords should be specific, ated. Not only does this help with
website as well.
targeted and relevant. Don’t try search engines, but it also is required BROAD!
Sites that link
“executive search” because there are by the ADA. When browsers or peo-
to your website
too many. Go for niche-specific ex- ple with visual impairments are brows-
are considered “referrals” to Google
ecutive search. ing websites, they read the image text
and elevate your page status.
rather than look at the picture.
To select keywords, check out http://
Recycle Old Technology
What do you do with those old the value of your item, and if you for your items.
computers, monitors, printers, agree, helps you ship it for free. Once
Another option is to take equipment
etc. that are currently cluttering it has been processed, you will receive
to Staples which recycles Dell prod-
your office / home? You can a Radio Shack gift card by mail.
ucts for free and all others for $10 an
easily recycle them!
Toshiba just gives you cash for your item.
Check out: items:
Be sure your data has been removed
before sending. Delete all files, or call
a tech person for advice on how to
It starts the same way with an on-line
Radio Shack’s program allows you to remove it. All of these centers will
calculator and then you receive cash
use an on-line calculator to determine remove data, but it is better to be safe
The Pedestal Group
4809 Lexington Ridge The Pedestal Group was founded to answer a need we
Medina OH 44256 saw in small businesses to have a source for help.
That could be how to find and integrate the right
330-952-1121 technology, how to better hire and manage people,
email@example.com how to set goals and create a strategic plan, or really
www.thepedestalgroup.com attack and own your marketplace.
Our team has worked in a variety of industries includ-
ing staffing, recruiting and executive search, retail,
technology, healthcare software / IT, higher educa-
tion and franchising and the consistent theme they
have found it is very hard to see the forest for the
trees. In small business, that is compounded by the
number of resources available.
Our approach is unique in that we don’t just say it is
all about the customer, it really is. The Pedestal
Group puts our customers on a pedestal – right where
Putting our clients where they belong. they belong. That isn’t to say the customer is always
right because that is an adversarial relationship – in
our case, we always come to agreement. We are
always in a partnership with our clients but also re-
member who’s the most important – YOU.
The Pedestal Group - Putting our clients where they
Cool Gadget and Skype
I admit it—I’m a gadget girl. I tend to http://www.lacie.com/us/products/ business. If the other person doesn’t
be more of a cooking gadget girl than product.htm?pid=11227. have a Skype account, that’s okay
anything, but I have my iPhone and too—there are discounted rates to
my various other tech gadgets too. calling land lines. For instance an hour
But look at THIS! This cute little long call from Ohio to Singapore was
drive is made of metal so it goes on $3.12.
your key ring,
Skype also comes with a chat feature
that allows you to instant message
or purses with
ease, stores ei- I would highly recommend purchasing
ther 4 or 8 GB a PC headset at an office supply store
of information or radio shack if you are going to do
(depending on Are you using Skype? This program phone calls. These are much like tele-
Sharing what I’ve the model you loads on your computer and allows phone headsets and plug into your
heard recently purchase) and is you to talk to people all over the computer. They make phone calls a
from a variety of under $30! Pick world. It uses the internet to carry the breeze and having them be free is
sources to help one up at voice signals from one Skype user to even better!
you. another so it is great for international