Search engine optimization by makshirani


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									             Search engine optimization
Search engine optimization (SEO) is the process of improving the visibility of a
website or a web page in search engines via the natural or un-paid ( organic or
algorithmic) search results. Other forms of search engine marketing (SEM) target
paid listings. In general, the earlier (or higher on the page), and more frequently a
site appears in the search results list, the more visitors it will receive from the
search engine. SEO may target different kind of search, including image search,
local search. video search and industry-specific vertical search engines. This
gives a website web presence.

As an internet marketing strategy, SEO considers how search engines work and
what people search for. Optimizing website may involve editing its content and
HTML and associated coding both increase its relevant to specific keywords and
to remove barriers to the indexing activities of search engines. Promoting a site
to increase the number of backlinks or inbound links is another SEO tactic.

SEO can refer to search engine optimizer, a term adopted by an industry of
consultants who carry out optimization projects on behalf of clients, and by
employees Who performing SEO services in house. Search engine optimizers
may offer SEO as a standalone service or as a part of boarder marketing
campaign. Because effective SEO may require changes to the HTML Source
code of a site and content, SEO tactics may be incorporated to website
development and Design. The term "search engine friendly" used to describe
website designs.

Another class of techniques known as black hat SEO or spamdexing uses
methods such as link farms, keyword stuffing and article spinning that degrade
both relevance of search results and quality of user experience with search
Webmasters and content providers began optimizing sites for search engines in the mid
1990s, as the first search engine was cataloging the early web. Initially, all webmasters
needed to do was submit the address of page, or URL, to the various engines which
would send a spider to crawl that page, extract links to other pages from it, and return
information found on the page to be indexed. The process involves a search engine spider
downloading a page and storing it on the search engine's own server , where a second
program, known as an indexer, extracts various information about the page.

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