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									                                                the ‘art and design’ portfolio




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                         David McGravie, Faculty for the Creative & Cultural Industries
                                         University of Hertfordshire




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                the ‘art and design’ portfolio…explained




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                the ‘art and design’ portfolio…explained




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                the ‘art and design’ portfolio…don’t be frightened!!




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
the portfolio




                                                                                      the interview

For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     First of all, what do we mean by a
                                                     portfolio of artwork?



   portfolio
                                                     We are looking for examples of your own
                                                     creative work, completed within the last
                              overview               three years.




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     Why is a portfolio necessary?

                                                     The reason we ask for a portfolio is to


   portfolio
                                                     give us some indication of your ability,
                                                     and to allow us to assess creative
                              overview               potential.

                                                     Although exam results are important, experienced staff
                                                     can judge these things much more accurately from
                                                     examples of creative work.




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     The portfolio should engage..

                                                     The portfolio should engage as soon as it


   portfolio
                                                     is opened, it should capture attention
                                                     and promote what you are capable of in
                              overview               the future




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     The start point?

                                                     “…not the night
   portfolio                  overview
                                                     before the interview”




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     Some general guidelines…

                                                     • prepare

   portfolio
                                                     • plan
                                                     • organise
                              overview               • select
                                                     • explain
                                                     • test




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     Some general guidelines…

                                                     • prepare

   portfolio
                                                     • plan
                                                     • organise
                              overview               • select
                                                     • explain
                                                     • test
                                                     • can you carry it?




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     Preparation & Planning

                                                     Prepare well in advance – take advice from tutor


   portfolio
                                                     and also from institution you wish to apply to

                              preparation            Plan it - consider the structure of the portfolio
                                                     with respect to your work: ring bound, loose
                                                     leaf, project, etc…




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     Organise…be selective!

                                                     “….show the range of what you can do,


   portfolio
                                                     concentrating on recent work”.

                              preparation            Include visual and other background research,
                                                     sketches, models and prototypes – not just the
                                                     finished work.




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     Context…what interests you?

                                                     Does the portfolio show the context of your work


   portfolio
                                                     & your approach..?
                                                     What are your influences..?
                              preparation            What inspires you..?
                                                     What exhibitions have you been to..?




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     Explain…does it make sense?

                                                     Is it clear what the project is..?


   portfolio
                                                     Is there a description or project brief..?
                                                     Is the overall context clear..?
                              preparation            Was it a joint project..?




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     Test it…does it make sense?

                                                     Ask advice from a tutor, get a second opinion!


   portfolio
                                                     Are there any gaps..?
                                                     Assumptions..?
                              preparation            Ambiguities..?




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     What should a portfolio contain?




   portfolio                  summary




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     What should a portfolio contain?

                                                     Portfolios are as varied as the students


   portfolio
                                                     they represent; however, usually a
                                                     portfolio would contain examples of
                              summary                drawing, in a variety of media.




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     What should a portfolio contain?

                                                     Photographs of 3 dimensional pieces such


   portfolio
                                                     as jewellery, sculpture, furniture products or
                                                     interior design can be included, and we
                              summary                would like to see sketchbooks too.




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     What should a portfolio contain?

                                                     It is not always necessary to include any


   portfolio
                                                     work relating specifically to a more
                                                     specialised subject area.
                              summary




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     What should a portfolio contain?

                                                     It is not always necessary to include any


   portfolio
                                                     work relating specifically to a more
                                                     specialised subject area.
                              summary                For example, in Textiles and Fashion, we
                                                     are much more interested in good drawing
                                                     ability and creative potential, than in any
                                                     fashion or textile design skills or experience.




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     Your portfolio should be clearly laid out
                                                     and easy to look through, with each piece
                                                     of work labelled with project title or brief.


   portfolio                  summary
                                                     Generally you should choose what are, in
                                                     your opinion, between 15 and 25 (approx)
                                                     of your strongest pieces of work that
                                                     reflect the area you are applying for




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     Drawing - For many courses this is a key
                                                     element of the portfolio.



   portfolio
                                                     Include examples of different types (life
                                                     drawing, still life, fashion illustrations,
                              summary                imaginative, etc), showing the use of
                                                     different media where possible.




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     Projects - Include examples of different
                                                     projects you have undertaken, illustrating
                                                     your breadth of experience.


   portfolio                  summary
                                                     Show the development work and how you
                                                     think and work through a project from
                                                     research to final presentation.




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     Sketch books - Include several recent
                                                     sketch books or work books that show
                                                     what has influenced you, your research,


   portfolio
                                                     sketch ideas, preparatory work, written
                                                     notes, analysis of your work, etc.
                              summary




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     Sketch books - Include several recent
                                                     sketch books or work books that show
                                                     what has influenced you, your research,


   portfolio
                                                     sketch ideas, preparatory work, written
                                                     notes, analysis of your work, etc.
                              summary
                                                     Tutors consider sketch books to be
                                                     important to a portfolio as they illustrate
                                                     how you approach your work, how you
                                                     think and how your creativity develops




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     Digital work - Include any computer
                                                     aided design or artwork you have
                                                     produced, as well as photography, video or


   portfolio
                                                     animations where appropriate.

                                                     [N.B.Stills or printout are helpful and can be a good
                              summary                back-up]




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     what do we look for in a portfolio?

                                                     Written work - It can be helpful to
                                                     include a piece of recent written work.



   portfolio
                                                     For example an illustrated art essay, as
                                                     writing is an essential communication
                              summary                tool for artists and designers..




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                                school of art & design




   portfolio                  examples




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                                school of art & design




   portfolio                  examples




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                                school of art & design




   portfolio                  examples




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                                school of art & design




   portfolio                  examples




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                                school of art & design




   portfolio                  examples




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                                school of art & design




   portfolio                  examples




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                                school of art & design




   portfolio                  examples




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                                school of art & design




   portfolio                  examples




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                                school of art & design




   portfolio                  examples




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                                school of art & design




   portfolio                  examples




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     The completed portfolio?

                                                     • Sketching
                                                     • Observational drawing



   portfolio
                                                     • Use of sketchbooks
                                                     • 2d/3d making
                                  overview
                                                     • Creativity
                                                     • Problem solving
                                                     • Communication skills




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                the interview




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                the interview




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     It’s not like the Dragons Den..!

                                                     Informal & friendly

                                                     • lasts approx 15 mins


   interview
                                                     • recorded formally
                                                     • question led
                              structure
                                                     ‘Interviewee can also lead, highlighting their
                                                     approach and best work’




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     It’s not like the Dragons Den..!

                                                     Opportunity for you to fill in the gaps

                                                     ‘to explain, to sell yourself, to talk about


   interview
                                                     your influences’.

                              opportunity            Offer additional information:
                                                     ‘favourite artists, designers, recent exhibitions’.




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     It’s not like the Dragons Den..!
                                                     Preparation

                                                     Plan the journey – how will you get there..?
                                                     Is parking available..?

   interview                  advice
                                                     Can you carry everything you need..?
                                                     Do you have a contact no. for the College..?

                                                     Careful planning will reduce the stress..!




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     It’s not like the Dragons Den..!

                                                     What to wear..?

                                                     Dress appropriately!


   interview
                                                     …ask about ‘dress’ at the College Open Day.

                              advice




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                                     It’s not like the Dragons Den..!

                                                     A good interview matters!


                                                           commitment
   interview
                                                     Show your

                              advice                 and enthusiasm for your subject




For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk
                                         David McGravie, Faculty for the Creative & Cultural Industries
                                         University of Hertfordshire



                                                                         thank you


For advice contact: david mcgravie, tel +44 (0)1707 285390 or email d.mcgravie@herts.ac.uk

								
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