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					       advertising rates
       Corporate Rates                                 1X                  4X         8X
2012




       Covers (2, 3 & 4)                            $18,235              $16,442     $15,505
       Spread, Four-Color                           $22,795              $20,522     $19.372
       Full Page, Four-Color                        $11,420              $10.258     $9,691
       Full Page, Black & White                      $9,125               $8,210     $7,760
       2/3- Page Vertical, Four Color                $8,790               $7,907     $7,470
       2/3- Page Vertical, Black & White             $7,035              $6,320      $5,977
       1/2 Page Horizontal, Four Color               $6,552               $5,901     $5,570
       1/2 Page Horizontal. Black & White            $4,324              $3,895      $3,675
       1/3 Page Vertical, Four Color                 $3,465               $3,118     $2,945
       1/3 Page Vertical, Black & White             $2,200                $1,980     $1,870




       Business school and
       Book Publishers Rates                           1X                  4X         8X
       Spread, Four-Color                           $14,475              $13,030     $12,306
       Full Page, Four-Color                         $7,245               $6,515     $6,153
       Full Page, Black & White                      $5,790               $5,215     $4,922
       2/3 Page Vertical, Four Color                 $5,590              $5,020      $4,750
       2/3 Page Vertical, Black & White             $4,460                $4,015     $3,972
       1/2 Page Horizontal, Four Color               $4,160               $3,745     $3,540
       1/2 Page Horizontal. Black & White            $3,330              $3,000      $2,830
       1/3 Page Vertical, Four Color                 $2,745              $2,475      $2,336
       1/3 Page Vertical, Black & White              $2,200               $1,980     $1,870




       InsertIon orders                     notes
       Judith Russo                         Receipt of your insertion order
       Advertising director                 indicates your acceptance of our
                                            requirements shown on the following
                                            Copy and Contract Regulations.
       strategy+business
       101 Park Avenue, 18th Floor
                                            There is no added charge for bleed.
       New York, NY 10178
                                            Only full-page and spread ads can have
       Phone: 212 551 6250
                                            bleed; fractional bleed ads are not
       Fax: 212 551 6101
                                            available.
       russo_judy@strategy-business.com
                                            All rates are gross.
       production information

                                          insertion
        issue                              orders                     Materials                       on sale
        Spring 2012                 December 30, 2011               January 6, 2012              February 28, 2012

        Summer 2012                   March 30, 2012                  April 6, 2012                   May 29, 2012
2012




        Fall 2012                         June 29, 2012                   July 6, 2012            August 28, 2012

        Winter 2012                September 28, 2012               October 5, 2012              November 27, 2012




        Page dimensions               Live Area /Non Bleed                          Bleed including trim
                                      (width x hight)                               (width x hight)

        Full Page Cover               7.25” x 9.75” (185mm x 249mm)                 8.50”x 11.00” (216mm x 279mm)

        Spread                        15.25” x 9.75” (389mm x 249mm)                16.50” x 11.00” (419mm x 279mm)

        2/3 Page Vertical             4.5” x 9.75”      (115mm x 249mm)             bleed not offered

        1/2 Page Horizontal           7.25” x 4.75” (185mm x 121mm)                 bleed not offered

        1/3 Page Vertical             2.25” x 9.75” (57mm x 249mm)                  bleed not offered

        1/3 Page Square               4.5” x 4.75”        (115mm x 121mm)           bleed not offered




       InsertIon orders                            notes
       Judith Russo                                Receipt of your insertion order
       Advertising director                        indicates your acceptance of our
                                                   requirements shown on the following
                                                   Copy and Contract Regulations.
       strategy+business
       101 Park Avenue, 18th Floor
                                                   There is no added charge for bleed.
       New York, NY 10178
                                                   Only full-page and spread ads can have
       Phone: 212 551 6250
                                                   bleed; fractional bleed ads are not
       Fax: 212 551 6101
                                                   available.
       russo_judy@strategy-business.com
                                                   All rates are gross.
       print specs
       Guidelines For                                     supplied digital file. You may request that
       Advertisements                                     strategy+business pull a proof for you at a
       strategy+business is printed computer-             production charge that will be applied to your
       to-plate (CTP) and prefers digital ad files.       invoice. strategy+business will not accept
       Acceptable file formats are PdF/X-1a and           responsibility for a digital ad’s content or color
       press-ready PDF. PDFs generated from Acrobat       if a digital proof is not supplied.
       Distiller should be made with settings based on
       the “PDFX1a” or “Press Quality” job options.       ACCePtABle trAnsmission
       Set up crop marks outside of bleed area. All       metHods:
       trapping should be done by the advertiser.         FtP
       Native application files (QuarkXPress 3.3+,        Submissions via FTP are preferred.
       Adobe InDesign 2.0+, Adobe Illustrator 8.0+)       A FTP client such as Fetch
       are not encouraged, but will also be accepted.     www.fetchsoftworks.com will be
       Make sure that images are CmYK and at least        needed if using our account:
       300 dpi. Supply all fonts, including those in      Host: ftp.optopark.com
       placed or embedded graphics. The density of        Username: strategy1
       ink coverage should be no greater than 300%        Password: Guest_login
       for all four-color advertisements. Where a large
       solid or very dark neutral or black background     For WindoWs® users:
       is to be reproduced, the undercolor should be      smartFtP (Secure FTP users: when
       reduced so that the density does not exceed        creating a new profile, select the “SFTP
       300%. All digital files must be submitted          over SSH” option)
       with a contract proof of the file being sent.
       Advertising disks will be returned upon request.   FileZilla (Secure FTP users: when creating a
       All material remaining after 12 months will be     new profile, select the “SFTP - SSH File Transfer
       destroyed.                                         Protocol” option)

       ACCePtABle File FormAt:                            For mACintosH® users:
       We accept only digital files in the                Fetch (Secure FTP users: when creating a new
       PDF/X-1a format. The PDF/X-1a must be made         profile, select the “SFTP” option)
       from a Postscript file with all fonts and high-    File trAnsFer site
       resolution images embedded (but also supply        Submissions via file transfer sites such as
2012




       all fonts with the submission).                    www.yousendit.com are also accepted.
       For information on creating PDF/X files, go to     Please follow up with an email to
       www.adobe.com.                                     Judy Russo / Jessie Clear
       Ensure that all elements are a minumum of          (adinfo@optodesign.com) to confirm receipt
       300 dpi and 100% in size.                          of the ad.
       The color space must be CmYK or Grayscale.
       do not submit files in rGB.                        mAil:
       Please include position marks including 1/4” (6    opto design
       mm) bleed and trim.                                Attn: John Klotnia / Jessie Clear
                                                          153 West 27th Street, Suite 1201
       ACCePtABle ProoFs:                                 New York, New York 10001
       To ensure the highest quality of print             Telephone: (212) 254 4470
       reproduction, we ask that all digital files be     Fax: (212) 254 5266
       accompanied by a sWoP-certified proof              Email: adinfo@optodesign.com
       that represents the final file at 100%. In
       the absence of a SWOP-certified proof, the
       color reproduction of the ad will be based on
       industry standard best practices to achieve
       color as accurate as possible from the
                    demographics
       REAdERshiP PRoFiLE
       Readers of strategy+business are affluent consumers and important members of the business
       community. As a group, they have one of the highest median household income levels of any general
       business publication. 65% are top executives and 61% serve on either their own or another
       company’s board of directors. They are responsible for advising and approving a number of
       high-ticket business purchases.

       PoWERFuL PRoFiLE                                     PuBLiCLY ACtiVE
       Male                                         85%     Wrote/e-mailed public official             38%
       Female                                        15%    Wrote/e-mailed a newspaper/magazine editor 21%
       Median age of respondent                        50   Gave speech to/addressed public meeting    64%
       College degree+                              94%     Played active role in civic/social issue   29%
       Postgraduate study/degree                    68%     Wrote article/book for publication         14%
2012




                                                            Worked 10 or more hours per month for
       AssEts ANd iNCoME                                       a nonpolitical charitable organization  39%
       Median household income                $315,000
       household income $200,000+                  73%      BusiNEss dECisioN MAKERs
       Median household net worth            $1,841,000     Responsible for procuring products
       Own secondary real estate                    51%       or services                                      95%
       Median value of investment portfolio   $988,000        Advertising and promotion                        46%
       Use professional help in the planning                  Travel arrangements                              45%
         and management of their investments       90%        Employee benefits                                42%
                                                              Legal services                                    41%
       ACtiVE ANd WELL-tRAVELLEd                              Convention and meeting sites                     39%
       Hotel/motel stay past year                   97%       Technology (hardware, software, services)        37%
          Hotel/motel average number nights          41.5     Executive search                                 36%
       Domestic airline travel past 12 months       94%
          Average number of round trips              16.8
       Foreign airline travel past 12 months         71%
          Average number of round trips               6.6   PARt ii: stRAtEGY+BusiNEss
       usually fly first or business class          51%     REAdERshiP hABits
       Use private aircraft travel as alternative           Read s+b regularly (3+/4 issues/year)              36%
          to commercial flight                      32%     Read an issue for one or more hours                38%
       Member of airline executive
          or premium club                           52%     REAdERs sAY thE FoLLoWiNG
       Member of any private club                   68%     ABout stRAtEGY+BusiNEss:
       Bought wine by the case                       37%    Thought provoking                                  61%
       Bought books                                 96%     Global perspective                                 57%
       Attended executive education classes                 Authoritative                                      55%
          past 12 months                            40%
                                                            stRAtEGY+BusiNEss REAdERs
       BusiNEss LEAdERs                                     ALso REGuLARLY REAd:
       Any chief officer responsibility                     The Wall Street Journal                            67%
       (CXO, Owner, Chairman/Vice Chairman)         35%     Business Week                                      43%
       top executive                                65%     Harvard Business Review                            26%
       served on own/other company’s                        Fortune                                            25%
          board of directors                        61%     Forbes                                             24%
       served on charitable/other                           The Economist                                      18%
          board of directors                        35%
       Professional/managerial                      95%
       College degree+                              94%                                        Monroe Mendelsoln Research
                                                                                                      Reader Profile Study
       Postgraduate study/degree                    68%                                       Completed and released 2008
            circulation
            A GlobAl Audience

            Founded in 1995 as a quarterly magazine
            dedicated to the “Best Ideas in Business,”
            strategy+business has enjoyed tremendous
            growth in readership.
            Today, its worldwide circulation reaches
            more than 100,000 readers, including senior
            executives at Fortune 1000 corporations in
            a wide range of industries, who specify that
            they want to subscribe. s+b is available on
            newsstands, in better bookstores, and at most
            major transportation hubs throughout the U.S.
            and abroad.




            ❝   s+b keeps me closer
2012




       to business thought leadership than


                                                                            ❞
            anything else I read.                                           *

                             *Reader Research: 2005 Forrester Network LLC




            Audited Print             Jan-June July-dec
            circulation                 2011     2011
            Qualified Paid                 33,787                33,136         includes newsstand
            Circulation                                                         sales, individual
                                                                                subsciption, and
                                                                                sponsored copies

            Qualified Controlled           41,284                51,670         s+b’s target audi-
            (Non-Paid) Circulation                                              ence of international
                                                                                c-suite executives of
                                                                                large corporations

            Audited Non-Qualified          15,888                13,740         Includes direct
            Circulation                                                         distribution to
                                                                                Booz&Company’s pri-
                                                                                vate clients and the
                                                                                firm’sexecutives, and
                                                                                to academic special-
                                                                                ists, the media, and
                                                                                MBA students

            Total Audited                  90,959               98,546
            Circulation
       circulation
       CoNtRoLLEd CiRCuLAtioN
       AudiENCE

       u.s. Requirements
       titles: Chairman, Vice Chairman, President,
       CEO, CFO, COO, CIO, CTO, Vice President,
       Division Chief; Chief Officer or leading
       decision makers for: Engineering, E-commerce,
       Environment, Human Resources, International,
       Manufacturing/Operations, Legal, Marketing,
       Medical Services, Quality Control, Sales, and
       Strategic Planning

       Companies with assets of $2 billion+
       Companies with sales of $1 billion+

       international Requirements
       titles: Chairman, Vice Chairman, President,
       CEO, CFO, COO, CIO, CTO/Engineering,
       E-commerce, Environment, Human Resources
2012




       (Chief Officer), International, Manufacturing/
       Operations (Chief Officer), Marketing, Quality
       Control, Sales, Strategic Planning

       Companies with assets of $5 billion+
       Companies with sales of $2.5 billion+

       students
       MBA students at top-ranking business schools,
       including Harvard, MIT, Columbia, and Wharton

       Bonus distribution
       World Economic Forum, Davos
       World Business Forum and other HSM events
       The Aspen Institute Ideas Festival
       Annual Conference of the Association
       of National Advertisers
       advertising specifications
                                                         online
       LEAdERBoARd

       728 x 90 pixels
       Available at the top of every page of the site


       MEdiuM RECtANGLE

       300 x 250 pixels
          Available in the top right column of home page,
           section fronts, and every article on the site

          Availabe below content on home page, topic pages,
           and every article on the site


       VRtiCAL BANNER

       120 x 240 pixels
       Available in the lower left column of every page in the site


       FuLL BANNER

       468 x 60 pixels
2012




       Available below content on home page, topic page,
       and every article on the site


       AdditioNAL sPECiFiCAtioNs
          .gif, .jpg, .swf, or Tag
          For .gif and .jpg, please provide click through URL
          For Flash ads, please use either click Tag or
           embed link(s) directly in .swf (must open in a new window)
          40k max
          15 second animation including multiple loops
       advertising specifications
                                                        eNewsletter

       s+b publishes two monthly
       eNewsletters: enews, distributed
       four times monthly, and
       at a glance, published once a
       month. Both offer advertisers
       generous display ad placement as
       well as text advertising.

       disPLAY Ad sPECiFiCAtioNs
       Large Rectangle, upper right


       300 x 250 pixels
       Vertical Banner, bottom center
2012




       120 x 240 pixels
       tEXt Ad sPECiFiCAtioNs
       Provide headline, ad copy, logo, and click-through URL.
       Total headline and ad copy text not to exceed
       400 characters (including spaces). Headline text will
       be bolded. Click-through URL will be displayed at
       the end of ad and also applied to both the headline
       and logo.




       othER eNEWsLEttER sPECiFiCAtioNs
          .gif or .jpg only
          Please provide click through URL
          Please provide ALT/TITLE text
          40k max
          Animation is not available in the e-Newsletter ads
       contract regulations
       CoPY ANd CoNtRACt                                     provided that no increase in rates will apply to
       REGuLAtioNs                                           advertising where the closing date precedes
       All advertisements are accepted and                   the announcement of increased rates. The
       published by the Publisher entirely on the            Publisher is not responsible for errors in key
       representation that the advertiser’s agency           numbers. The Publisher will not be bound by
       and/or the advertiser is properly authorized          any terms or conditions on order blanks when
       to publish the entire contents and subject            such conditions conflict with the conditions of
       matter. In consideration of the publication of        the rate card.
       advertisements, the advertisers and the agency
       agree, jointly and severally, to indemnify and        Cancellations or changes will not be accepted
       hold the publisher harmless from any claims           after the closing dates for insertion orders.
       or suits for libel, violation of rights of privacy,   Cancellations of any portion of a contract
       plagiarism, copyright infringement and any            nullifies ad rates and any position for the
       other claims or suits based on the contents           remainder of the contract. However, short rates
       (including illustrations) or subject matter of        will be applied only if the governing contact
       such publication.                                     is not fulfilled. Advertisers will be rebated if,
                                                             within a twelve (12) month period from the
       The Publisher reserves the right to cancel            date of first insertion, they have used sufficient
       any advertising time prior to the date of             additional space to warrant a lower rate than
       publication, with or without notice to the            that at which they have been billed. This rebate
       agency and/or the advertiser. The Publisher is        many, at the advertiser’s option, be applied as a
       not liable for failure to publish or circulate any    credit toward future advertising.
       part of any issue(s) because of acts of God,
       strikes, work stoppages, national emergencies         Invoices are rendered on the 15th day of the
       or other circumstances beyond the control of          month of issue and are due withing thirty (30)
       the Publisher of the publication. The Publisher       days from the date of invoice. Commission to
       reserves the right to reject any advertisement,       qualified agencies is 15% of gross.
       with or without cause. The Publisher reserves
       the rights to add the word “Advertisement”
       at the top of any page that, in the Publisher’s
       judgment, too closely resembles editorial
       content of the publication.
2012




       All advertising contract position clauses are
       treated as requests. The Publisher cannot
       guarantee fixed positioning of any advertising,
       regardless of the terms of the contract. No
       advertisement can be absolutely guaranteed
       placement facing the editorial content of
       the publication. The Publisher may revise
       his publication’s published rates at any time,




                                 ❝         Damn good reading...
                                  says Management expert Tom Peters

                                        ...content is solid gold.

				
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