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Conceptual Model for Internet Television

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					    Conceptual Model for
    Internet Television




1
    Contents
     Why customers need internet television
     Internet television market & standardization
     Conceptual model for internet television




2
    Evolution of televison

             Proliferating content access


                              IPTV            Internet TV
       ATV       DTV




       CRT              Flat Panel                3D


              Improving watching experience

3
    IPTV vs Internet TV
                     IPTV                                    Internet TV

                Walled Garden                          Open, Unlimited
    Access
     Model



                                                                          SPn
                 Content        Service                SP1     SP2
                                                                      …
                 Provider       Provider                                  CPn
                                                         CP1    CP2
                       Navigation
                                               App
                                               Store     app1, app2, app3…


                Browser-based EPG                 Digital TV Interactive Platform
    Device
     End




                                                                     Service Convergence
                            STB only                                 (Analog/DVB/Web)
                            (IP service)
    Interface




                                                                       Multi-window
                              Browser-based;
      User




                                                                       style;
                              Webpage-like
                                                                       Push Service



4
    IPTV vs Internet TV - Details

                   IPTV                             Internet TV
                    Manageable, operable network     Completely open internet
       Access
                    EPG guide                        Search content/service through
       model                                        Application Store
                    Walled garden
                    Operator dominant, charge for    Free for most content /service,
       Business    content/service                  diverse business model as PC
       model                                         Application store oriented

                    Mostly for Set-top-box, ip-      TV-centric service
       Service     based service only               convergence(Analog/DVB/Web)
       scenario     Browser-based EPG                Open terminal middleware
                                                    platform

                    Webpage-like, mouse              Widget-like application, multi-
       User        operation heritage               window style
       interface    Bad user experience with EPG     Push Service
                   occupying whole screen



5
    Application store – New era for TV
     Has been proved very
     successful in mobilephone
     industry

     Will bring great convenience to TV consumers:
      − People from all walks of life develop applications to
        meet consumers’ diverse requirement
      − Through which thousands of small operators provide
        services - competition makes progress

     The more open the interactive platform (i.e.
     terminal middleware), the better it does
      − Require standardization on an international basis
6
    Summary
     Internet TV is considered the 4th generation of
     televison history
     Internet TV brings consumers completely open
     access to internet, as well as great convenience,
     compared with IPTV
     Application store is expected to be the most
     suitable business model for internet TV industry
     International standard needs to be set up to
     maximize the implementation of application store



7
    Contents
     Why customers need internet television
     Internet television market & standardization
     Conceptual model for internet television




8
    Internet TV market forecast

          TV market volume 2009-2012 (Unit: million)

            300
                                                 80 million
            250                                  internet TVs
                                                 in 2012 !
            200            35      54     80
                    24
            150
            100
                    170    172    167     162
              50                                       Internet TV
                                                       Others
                0
                    2009   2010   2011   2012
      Source: NXP



9
     Internet TV in the world
      Internet TV has been exploding since 2008




         Philips Smart TV      Apple TV        Google TV




      Samsung Connected TV   LG Internet TV   Japan acTVila

10
     Internet TV in China
      China has become a major market for internet TV
       − Almost 1 million in 2009
       − Expect 6 million in 2010




          Changhong                 TCL    Hisense




           Konka                Skyworth   Haier

11
     Standardization
      International standardization for Internet TV has
      not been set up
      Other related standardization:
       − Open IPTV Forum
       − Internet TV enterprise standard: Yahoo! Widgets…

      China industry standard for Internet TV
       − Already set up in July 2010

                                                  Digital
                                                  Television
                                                  Interactive
                                                  Platform



12
     Contents
      Why customers need internet television
      Internet television market & standardization
      Conceptual model for internet television




13
     Conceptual model overview

                          Open Internet




             Application Scenario

          Interactive   Security          Terminal
          Platform      Management




14
     Description
      Internet TV standard consists of three main parts
      (Terminal only, no need to cover open internet):
       − Part1: Application Scenario
       − Part2: Interactive Platform
       − Part3: Security management

      The Part 1 raises
                                                       Part1:
      requirements and calls                    Application Scenario
      on Part2 and Part3 for
      inplementation
                                          Part2:                 Part3:
                                       Interactive              Security
                                        Platform               Management


15
     Part1: Application Scenario

                   1. Open Internet


                                      Application Store

     2. Home
     Network         Internet TV
     (Intranet)        centric




                       3. Local Storage
16
     Part2: Interactive platform
      Input/Output Model

                                          Stream in/out
           Signal/Data
                                          (VOD, DTMB,
           interchange
                                         Video phone…)



                           Interactive
                            Platform


            User input
                                           Visual output
           (RC, Motion
                                         (Video + Graphic)
         Sensor, Phone…)


17
     Part2: Interactive platform
      Basic Architecture

       API       App        App Online      App
              Discovery      Loading      Download


                      Application Framework      Plugin


                                              Application
                           Core Engine         Manager


                           Resources




18
     Part3: Security Management
      Suggest using digital signature technology to
      ensure application integrity
      Application flow chart:

                                  Digital
        Submit       Review                    Release
                                 Signature




                                               Search &
                      Run       Verification
                                               Download




19
     THANK YOU



20

				
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