VIEWS: 2 PAGES: 20 POSTED ON: 6/18/2012
Conceptual Model for Internet Television 1 Contents Why customers need internet television Internet television market & standardization Conceptual model for internet television 2 Evolution of televison Proliferating content access IPTV Internet TV ATV DTV CRT Flat Panel 3D Improving watching experience 3 IPTV vs Internet TV IPTV Internet TV Walled Garden Open, Unlimited Access Model SPn Content Service SP1 SP2 … Provider Provider CPn CP1 CP2 Navigation App Store app1, app2, app3… Browser-based EPG Digital TV Interactive Platform Device End Service Convergence STB only (Analog/DVB/Web) (IP service) Interface Multi-window Browser-based; User style; Webpage-like Push Service 4 IPTV vs Internet TV - Details IPTV Internet TV Manageable, operable network Completely open internet Access EPG guide Search content/service through model Application Store Walled garden Operator dominant, charge for Free for most content /service, Business content/service diverse business model as PC model Application store oriented Mostly for Set-top-box, ip- TV-centric service Service based service only convergence(Analog/DVB/Web) scenario Browser-based EPG Open terminal middleware platform Webpage-like, mouse Widget-like application, multi- User operation heritage window style interface Bad user experience with EPG Push Service occupying whole screen 5 Application store – New era for TV Has been proved very successful in mobilephone industry Will bring great convenience to TV consumers: − People from all walks of life develop applications to meet consumers’ diverse requirement − Through which thousands of small operators provide services - competition makes progress The more open the interactive platform (i.e. terminal middleware), the better it does − Require standardization on an international basis 6 Summary Internet TV is considered the 4th generation of televison history Internet TV brings consumers completely open access to internet, as well as great convenience, compared with IPTV Application store is expected to be the most suitable business model for internet TV industry International standard needs to be set up to maximize the implementation of application store 7 Contents Why customers need internet television Internet television market & standardization Conceptual model for internet television 8 Internet TV market forecast TV market volume 2009-2012 (Unit: million) 300 80 million 250 internet TVs in 2012 ! 200 35 54 80 24 150 100 170 172 167 162 50 Internet TV Others 0 2009 2010 2011 2012 Source: NXP 9 Internet TV in the world Internet TV has been exploding since 2008 Philips Smart TV Apple TV Google TV Samsung Connected TV LG Internet TV Japan acTVila 10 Internet TV in China China has become a major market for internet TV − Almost 1 million in 2009 − Expect 6 million in 2010 Changhong TCL Hisense Konka Skyworth Haier 11 Standardization International standardization for Internet TV has not been set up Other related standardization: − Open IPTV Forum − Internet TV enterprise standard: Yahoo! Widgets… China industry standard for Internet TV − Already set up in July 2010 Digital Television Interactive Platform 12 Contents Why customers need internet television Internet television market & standardization Conceptual model for internet television 13 Conceptual model overview Open Internet Application Scenario Interactive Security Terminal Platform Management 14 Description Internet TV standard consists of three main parts (Terminal only, no need to cover open internet): − Part1: Application Scenario − Part2: Interactive Platform − Part3: Security management The Part 1 raises Part1: requirements and calls Application Scenario on Part2 and Part3 for inplementation Part2: Part3: Interactive Security Platform Management 15 Part1: Application Scenario 1. Open Internet Application Store 2. Home Network Internet TV (Intranet) centric 3. Local Storage 16 Part2: Interactive platform Input/Output Model Stream in/out Signal/Data (VOD, DTMB, interchange Video phone…) Interactive Platform User input Visual output (RC, Motion (Video + Graphic) Sensor, Phone…) 17 Part2: Interactive platform Basic Architecture API App App Online App Discovery Loading Download Application Framework Plugin Application Core Engine Manager Resources 18 Part3: Security Management Suggest using digital signature technology to ensure application integrity Application flow chart: Digital Submit Review Release Signature Search & Run Verification Download 19 THANK YOU 20
"Conceptual Model for Internet Television"