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					Comcast, GE, NBC Merger Transaction



          The Challenge
          Create a simple communicative graphic
          solution that showed how Comcast and
          GE were partnering to purchase NBC
          Universal (and the result of that merger).


          The Solution
          Comcast and GE logos were placed at
          the top of the page with a curved line
          intimating a “new birth” of NBCU. Logos
          of all companies affected were included
          underneath the NBCU logo.
          We focused on a timeline that displayed
          both events and elements of the merger,
          and had downloadable one-sheets easily
          available for media contacts.
                    Viva Physicians

The Challenge
Design two related sites: 1 VIVA’s main
site, and 2 VIVA’s conference site. They
didn’t want the sites to be too “clinical or
medical looking”.
Mobile designs needed to be done for
both sites. The conference site had many
tertiary elements.


The Solution
Dark and vibrant red were brought into
both sites to tie them together. Abstract
imagery, that intimated “vascular” were
used in header and background.
A secondary navigation, and strong icons
were used on the interior pages of the
mobile sites. On the conference site
home, back and forward buttons were
incorporated to allow ease of navigation
for pages with tertiary elements.
                  HipCricket Inc.




The Challenge
Develop a versatile, “human” identity and
web UX for a High-tech marketing firm to
use as a pitch for Multi-National Clients
(Hershey, The Emmy Awards, Clear
Channel, Timex).


The Solution
“HipCricket’s” identity was developed
through several illustrations, and
animations. We then used him to
demonstrate the ease and versatility of
their product through an online demo.
             Bright Horizons



The Challenge
Show available cases to be staffed
by providers of daycare. Each case
could have many or few sessions,
and and a provider could be
“requested”. Providers could
have room for some of the
dependents, or some of the
sessions, but not all.


The Solution
All cases were listed in one table,
to give the provider the opportunity
to compare sessions. Color coding
was used to show if the provider
was “requested”. A “partial space”
button was added.
Mobile screens were also
developed.
                   WeInspire.com

The Challenge
The site needed to be thought through
and designed for presentation purposes
The site is customized to individual users,
altering content to not only meet their
needs, but the needs of their
support system.
There are three basic user groups:
individuals, corporations, and medical
professionals.


The Solution
The site was “architected on the fly” while
it was being designed. A personal icon
called “GiGi” was created to help act as a
virtual concierge for all groups of users.
Priorities were set for each individual
element and they were placed on the
pages accordingly, while retaining
consistency through header, footer,
and colors.
             Work Options Group



The Challenge
They needed to consolidate their web site
and collateral into a solid identity that was
reflective of the professional stature of
their client base.
The Solution
A “postit” concept was pulled through
web, e-flyers, brochures and posters, and
a key card for a large conference
regarding back-up care.
This enabled us to keep existing identity
and color palette, adding a new element
that explained the company’s purpose,
and spoke to the need of employers.
                           homewise

The Challenge
Revise existing site for large Non-profit in
Santa Fe, NM with a broad client base.
Client wanted to simplify the navigation as
well as “humanize” the feel of the site.
They needed to streamline their process
of data collection from users (which was a
downloadable PDF file that users needed
to mail and then Homewise would put into
their database manually)
The Solution
Navigation was broken down into 4 main
sections. Photos and testimonials of
clients were included throughout the site.
The site was built in DNN, offering the
client the ability to update it regularly, and
custom form modules were developed to
allow users to submit data that was added
to their database as well as sent in PDF
format to the Admin.
                NWC Companies



The Challenge
Provide UI/design for for a project
management tool for landscaping
companies. Three sets of users (Client,
Inspector, Contractor) were required to
use the interface to communicate work
that needed to be done, or was
completed. Projects were either Urgent, or
on an ongoing basis.
Both large and small form browser
designs were required.


The Solution
Interface was broken down into two main
tabs: “Work Orders” and “Completed
Work” for each of the three user groups.
Icons were used to show urgency. Users
had the ability to collapse and edit areas
in place, as well as sort information
through drop down menus.
               USAutoShip.com




The Challenge
Create a “user friendly” environment for a
complex navigational system that users
will follow through with until they place
their order.


The Solution
The footprint of the graphics was reduced
to a bare minimum to allow for the
interface to be easily legible.
The interface was broken down into
simple steps and color was used to
emphasize the different areas.
An animated demo was added to explain
the entire process of shipping a vehicle,
including external elements outside of
the site.
             Work Options Group



The Challenge
They needed to consolidate their web site
and collateral into a solid identity that was
reflective of the professional stature of
their client base.


The Solution
A “postit” concept was pulled through
web, e-flyers, brochures and posters, and
a key card for a large conference
regarding back-up care.
This enabled us to keep existing identity
and color palette, adding a new element
that explained the company’s purpose,
and spoke to the need of employers.
          Bright Horizons




The Challenge
Take a complex interface that
users are familiar with and revise
to allow users to manage multiple
tasks at one time


The Solution
Wherever possible, we used
“docking” to allow the user to
customize their own workspace.
Taxonomy was reviewed,
simplified and revised.
                           homewise

The Challenge
Revise existing site for large Non-profit in
Santa Fe, NM with a broad client base.
Client wanted to simplify the navigation as
well as “humanize” the feel of the site.
They needed to streamline their process
of data collection from users (which was a
downloadable PDF file that users needed
to mail and then Homewise would put into
their database manually)


The Solution
Navigation was broken down into 4 main
sections. Photos and testimonials of
clients were included throughout the site.
The site was built in DNN, offering the
client the ability to update it regularly, and
custom form modules were developed to
allow users to submit data that was added
to their database as well as sent in PDF
format to the Admin.
PPT for Upfront for Current TV




          The Challenge
          Visually represent the “Market
          Gap” in the television industry
          and show where Current TV
          fits in.
          The Solution
          By using a grid of screens to
          start the presentation, we
          showed how saturated the
          market is. We then divided the
          screens into different
          categories and showed logos
          for the main networks. We
          combined the logos into a
          “blob” and went into “static
          screens”. The term “REAL
          REALITY” was used to
          describe Current’s genre.
                           Edupoint




The Challenge
Revise existing UI to make user
experience faster and more intuitive.


The Solution
The left navigation was made collapsible
with a pullout menu for subcategories.
Students list was repurposed to allow
show which courses were available for a
particular student.
          Revise Your Website




The Challenge
Create a tagline, identity, and website for
a start-up business revolved around
editing copy on websites. The client
wanted to convey that although people
have spell check on their computers, they
often use the wrong word, such as
“They’re” vs. “Their”.


The Solution
“Write right.”
Concise, simple…
And a complete sentence.
Down To Earth Landscapes




The Challenge
Create an earthy, tactile identity and UX to
be used for website and other collateral.


The Solution
We had so much fun! Everything and
anything went straight onto the scanner.
                           FAM JAM!



The Challenge
FAM JAM! Was just starting to sprout
when we began working with them, so we
were dealing with a limited budget. The
site needed to work seamlessly with the
existing e-commerce package, driving
consumers to it easily, as well as inspiring
parents to sign their children up for more
classes.
The Solution
We utilized images of children from
existing classes as well as music from the
classes on the home page. The site was
divided into two clear sections: 1. Classes
and 2. Music Store. The images are
swapped out regularly, so that parents will
identify with the pictures of their children
as well as others in the class.
(It is the only site that we’ve created that
has made the client’s mom cry).
Scrivner Financial Services




The Challenge
Utilize an existing identity in an elegant
manner, to create a site that spoke
individuals regarding financial planning.


The Solution
Colors from the existing identity were
used throughout the site, and a tree motif
was used to signify growth.
       Todd Financial Group




The Challenge
Create an online identity that was both fun
and spoke to financial clients, large and
small.
The Solution
Obviously… the goose that lays
the golden egg.

				
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posted:6/18/2012
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