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Community Leadership Enhancement Program

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Community Leadership Enhancement Program Powered By Docstoc
					             Marketing Your
             Community
A grant from Indiana Rural Development Council


Grant Recipient Organization:   (SWIDC)
Southwest Indiana Development Council
SWIDC
Southwest Indiana
Development Council
 SWIDC
 PO Box 953
 Evansville, IN 47706
 Phone: 812-547-8377
 Fax: 812-547-8378
 WEB: www.swidc.org
 EMAIL: Info@swidc.org
SWIDC: Southwest Indiana
Development Council

 SWIDC is an economic
  development organization
  comprised of representatives of
  fourteen counties in Southwest
  Indiana


          www.swidc.org
     SWIDC: Southwest Indiana
     Development Council
   Greene             Dubois
   Daviess            Orange
   Martin             Crawford
   Orange             Posey
   Knox               Vanderburgh
   Pike
                       Warrick
   Gibson
                       Spencer
                       Perry
SWIDC: Southwest Indiana
Development Council
SWIDC members include
 representatives of local economic
 development organizations and
 Chambers of Commerce in each
 county as well as other interested
 groups such as; universities, utilities,
 public officials and private industry
Marketing Your
Community
..................................
Add customized information here
about the host organization
How do we begin to
market our
community?
Insert name of community
here
Your community...
    Take a few minutes to develop a brief
     statement that describes your
     county/community

1.   What are the success stories of your
     community?
2.   List the top 5 things your community is
     known for
Our Community: How we describe
Ourselves
(Type in statement based on responses
  from previous break-out session)
    Marketing Your Community
    Attraction
   Marketing is the process of
    positioning your
    community
   Marketing includes
    business attraction,
    retention, expansion, and
    entrepreneurship
   Marketing is NOT just
    advertising
Marketing Your Community
Attracting new business to your community


   Marketing efforts entail developing a image
    and message that attracts new customers &
    businesses to your community
   Marketing can improve your image both
    within and outside your community
What is your community marketing
message?
   (Overview by local economic developer)
Checklist for the best marketing message
  1.   Is it direct and concise?
  2.   Does it have visual aids or enhancements?
       (graphics, photos, Internet, video)
  3.   Is the content of the marketing package
       easy to read and understand?
  4.   Is it believable? Does it match with what is
       really happening in the community?
  5.   Has the message been prepared with a
       target market in mind? Who is the target
       market?
  6.   Is the message unique?
More specifically....
   What are the specific characteristics of our
    target audience? Does the message appeal
    to your target?
   What is the purpose of the message? (to
    increase awareness, inform, persuade,
    educate)
   What response to you wish to elicit with your
    message? (contact information, additional
    information)
Techniques to Market your Community
  1. Advertising
   Print media, newspaper, trade
      magazines, billboards, radio, Internet,
      TV


  2. Promotional Materials
   Brochures, newsletters, Internet web site,
      CD ROMs and videos
Techniques to Market your Community


  3. Direct Mail
   Sending unsolicited letter/promo to a
     prospective client
  4. Personal Selling
      Direct selling: Trade shows, Prospecting
    with Companies, Hosting special events,
    Incentives
What can we do to enhance
marketing in our community?
   Brainstorming session
Opportunities to get more involved
in marketing your community
   (List resources)
Thank you for your
participation!


Please take a few minutes to
complete the evaluation!

				
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