Cinedigm Chairman & CEO Chris McGurk To Keynote Technology Summit On
Cinema (Formerly Digital Cinema Summit) At 2012 NAB Show
Entertainment industry veteran and innovator to focus on paradigm shift created by digital theatres
TSC 2012: 14‐15 April 2012 • Las Vegas • http://smpte.org/tsc2012
White Plains, NY, 16 March 2012 – The Society of Motion Picture and Television Engineers (SMPTE),
the worldwide leader in motion‐imaging standards and education, today announced that Chris McGurk,
the Chairman and CEO of Cinedigm, will address the breakthrough monetization opportunities for the
entertainment industry created by the transformation of theatres from film to digital; Cinedigm is a
leader in digital cinema theatre conversion and independent film and alternative content distribution.
McGurk’s keynote at the Technology Summit On Cinema (formerly Digital Cinema Summit), co‐
produced by SMPTE at the 2012 NAB Show, is scheduled to take place on Sunday, 15 April, from 1:45 ‐
2:30 p.m. in Room 222 of the South Hall of the Las Vegas Convention Center. Program and registration
information are available at http://smpte.org/tsc2012.
“The digital theatre transformation is a complete game changer – not just for the exhibition community,
but for the entertainment industry as a whole – because no longer is there one tried‐and‐true way to
approach business, nor one way to make profits,” said McGurk. “With the nimble and flexible
programming options provided by digital cinema, we can now use theatres in new and unique ways.
From programming theatre screens like TV channels and premiering recurring, relevant content ‐ such as
Kidtoons, our on‐going kids matinee series ‐ aimed at bringing niche customers to theatres in off‐peak
time periods, to creating unique primetime events ‐ like our quarterly LIVE 3D UFC bouts ‐ to offering
independent films and documentaries to avid, underserved audiences, we have barely scraped the
surface of the opportunities provided by digital cinema.”
A two‐decade entertainment industry veteran, McGurk has held senior leadership positions at MGM
Studios, Overture Films, Anchor Bay Entertainment, Universal Studios, and Disney Studios. Today, he
leads Cinedigm as it converts analog theaters into digital and networked entertainment centers – and as
it partners with Hollywood movie studios, independent movie distributors, and exhibitors to distribute
movies and alternative content in digital cinema format to audiences across the country.
“Chris understands not only the impact of the worldwide digital cinema conversion but the need to
focus, now, on new and unique business models that exploit this digital ecosystem,” said Dr. Paul
Hearty, the program chair for the summit and Editorial Vice President at SMPTE. “We are delighted to
have him address attendees at this year’s Technology Summit on Cinema at the 2012 NAB Show.”
The annual Technology Summit On Cinema, co‐produced by SMPTE for the 2012 NAB Show, brings
together the world’s leading motion‐imaging researchers, scientists, practitioners, and manufacturers.
This year’s event will also include filmmakers, movie theater operators, manufactures, and other experts
focused on advancing the state of the art in cinema.
The two‐day summit will focus on a number of critical cinema topics, including high frame rate
stereoscopic 3D production, the state of laser projection, content protection, 4K production updates,
cinema sound advances, content accessibility, LED lighting, tools for independent 3D filmmaking, the
impact of multi‐screen viewing, and digital deployment and standards updates.
For complete program information please visit: http://smpte.org/tsc2012.
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Learn more at www.smpte.org
The Oscar® Award‐winning and Emmy® Award‐winning Society of Motion Picture and Television Engineers (SMPTE) is the
leading technical society for the motion imaging industry. As an internationally recognized and accredited standards‐setting
body, SMPTE develops standards, recommended practices and guidelines, and spearheads educational activities to advance
engineering and moving imagery. Since its founding in 1916, the Society has established close to 600 standards, including the
physical dimensions of 35mm film and the SMPTE‐time code. More recently, it crafted the Digital Cinema Standards, which
paved the way for digital movie theaters.
Cinedigm is a leader in providing the services, experience, technology and content critical to transforming movie theaters
into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent
movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's
digital cinema deployment organization, state of the art distributor and exhibition software, and marketing and distribution
platform for alternative content and independent films are a cornerstone of the digital cinema transformation. Cinedigm™
and Cinedigm Digital Cinema Corp™ are trademarks of Cinedigm Digital Cinema Corp www.cinedigm.com
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