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Broadcasting Industry Market Research Report

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					Broadcasting Industry: Market Research Report




                                    Phone:    +44 20 8123 2220
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                                    http://marketpublishers.com
                                                                                  Phone: +44 20 8123 2220
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Broadcasting Industry: Market Research Report
Global Industry Analysts, Inc

Date: January 1, 2012
Pages: 215
Price: US$ 1,995.00
ID: BE9FE004C01EN

The global outlook series on the Broadcasting Industry provides a collection of statistical anecdotes, market
briefs, and concise summaries of research findings. The report offers a bird’s eye view of the global
broadcasting market and identifies major trends, issues, challenges and growth drivers. Regional markets
briefly abstracted and covered include US, Canada, France, Germany, Italy, Spain, UK, Japan, China,
India, Mexico, Middle East and Africa among others. The report offers a compilation of recent mergers,
acquisitions, strategic corporate developments and product launches. Market discussions in the report are
punctuated with a number of fact-rich market data tables. Also included is an indexed, easy-to-refer,
fact-finder directory listing the addresses, and contact details of 517 companies worldwide.


Table of Content
1.INDUSTRY OVERVIEW

TV Broadcasting – The Major Segment
Dynamics of the Global TV Broadcasting Industry
Technological Advancements - Key Growth Propellers
Transformation now Imminent for Broadcasters
Conventional TV Facing Competition from Cable and Satellite TV
Broadcasters Reduce Spending on Technology during Recent Downturn
Free–to-Air TV Beginning to Lose Stand
Is Radio Broadcasting Going Obsolete?
Global Broadcasting Industry – An Outlook
Key Statistics:
  Table 1: Global Market for Broadcasting and Cable TV by Geographic Region – US, Canada, Europe and
Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2010
through 2015
  Table 2: Global Five Year Perspective for Broadcasting and Cable TV by Geographic Region –
Percentage Breakdown of Dollar Revenues for US, Canada, Europe and Rest of World Markets for Years
2011 & 2015
Video-over-Internet – An Overview
iPTV – The New Buzz Word
  Table 3: Global iPTV Market (2011): Percentage Share Breakdown of Number of Subscribers by Leading
iPTV Operators

2.BROADCASTING GOING DIGITAL

 Table 4: Global Internet-Protocol Television (IPTV) Market (2006-2011): Breakdown by Number of
Subscribers in Millions
Top Internet-Protocol Television (IPTV) Markets Worldwide (2011): Countries Ranked by Number of
Subscribers in Millions
 Table 5: Global Broadband Market (2011 Q3): Percentage Breakdown for Number of Broadband Lines in
Million by Major Regions
Growth of Public Service Broadcasting – Need of the Hour



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3.SOURCES OF REVENUE

Advertising
Changing Video Viewership Structure Leads to Fragmentation of Audience
 Table 6: Annual Compounded Growth Rates for Advertising in Various Media Over the Period
(2011-2015)
Pay-TV Channels
 Table 7: Global Market for Pay TV by Geographic Region – US, Canada, Europe, Asia-Pacific (Including
Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in
US$ Billion for Years 2010 through 2015
 Table 8: Global 5-Year Perspective for Pay TV by Geographic Region – Percentage Breakdown of Dollar
Revenues for US, Canada, Europe, Asia-Pacific (Including Japan), Latin America and Rest of World
Markets for Years 2010 and 2015
Public Funding

4.SERVICE OVERVIEW

Broadcasting Methods
Broadcasting Technologies
DTV Broadcasting Standards
ATSC System
DVB Standard
Transmission Techniques
Digital Transmission Vs. Analog Transmission
HD Broadcasting Standards in Select Countries

5.MAJOR ISSUES AND TRENDS

Increased Levels of Piracy
Convergence Vs. Divergence
Open Standards – Increasing Interoperability
Interactive Content – Demand Vs. Detriments
Interactive TVs (ITVs) Gains Popularity
Exclusive Channels for Children Coming Up
Advertising Campaigns – Increasing Choices
Need for Reliable Satellite Services
Advent of Portable TV Technology
Programmers and Cable Operators Must Join the Force
Market Growing for Digital Terrestrial Television (DTT)
Broadcast and DTT Video Encoders Market Recovers Post Recession
Global IP Set-top Box Market to Expand
Distribution – Terrestrial/Satellite/Cable

6.MARKET PENETRATION AND REACH- QUANTITATIVE ANALYSIS BY SUB-SEGMENTS

Broadband Market
 Table 9: Global Broadband Technology (2011 Q3): Percentage Share Breakdown by Major Types – DSL,
Cable Modem, FTTx, FTTH, Satellite/mobile and Others
 Table 10: Global Market for ADSL Broadband Market by Geographic Region – North America, Europe,
Japan, and Asian Markets Independently Analyzed with Subscribers in Million for Years 2003 through 2008
Digital Cable TV Household Penetration
 Table 11: Global Digital Cable Television Market (2010): Number of Households in Millions by Country –
China, USA, Germany, Japan, India, Canada, UK, Netherlands, Brazil, Argentina, Taiwan, South Korea,
Turkey, France, Mexico, Belgium, and Others
HDTV Market
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 Table 12: Global Market for HDTV by Geographic Region – USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, and Rest of World markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2005 through 2008
 Table 13: Global Market for HDTV (2005- 2008): Geographic Regions Ranked by Growth – Asia-Pacific,
USA, Canada, Europe, Latin America, Japan, and Rest of World

7.MERGERS AND ACQUISITIONS

8.STRATEGIC CORPORATE DEVELOPMENTS

9.PRODUCT/SERVICE LAUNCHES

A REGIONAL MARKET PERSPECTIVE

1.NORTH AMERICA

1a.THE UNITED STATES
  Market Scenario
  US Broadcasters Perform Well in 2010 after a Year Long Slump
  Table 14: Revenue Growth of Broadcasting Companies in the US - Percentage Growth in Broadcaster
Revenues in 2010 Over Revenues in 2009
  Facts and Figures
  Competitive Scenario
  Top 10 Broadcasting Companies in the US (2011) - Ranked on the Basis of Coverage
  Market Overview
  Table 15: Broadcasting Market in the US (2011): Percentage Breakdown by Category – Cable, Satellite
and Others
  Table 16: TV Distribution Advertising Market in the US (2007-2010): Value in US$ Billion by Category –
TV Stations, Local, National Spot and Multichannel Systems
  Table 17: Major Revenue Sources (Advertisers) for US Broadcast TV (2011): Percentage Share
Breakdown by Advertising Industries - Automotive, Telecommunications, Restaurants, Car & Truck
Dealers, Government & Publications, Furniturestores, Insurance, Hotels & Resorts, Financial and Others
  Table 18: Leading Advertising Media to Which Teens Pay More Attention in the US (2011): Breakdown in
Survey Percentage for Cable TV, Radio, and Broadcast TV
  Radio Broadcasting Market
  Table 19: US Market for Local Radio Stations Analyzed with Annual Internet-Derived Revenues in US$
Million for Years 2004 through 2010
  Direct Broadcast Satellite Television
  Table 20: Direct Broadcasting Satellite Market in the US (2011): Percentage Breakdown of Subscribers by
Type – Single Family Home, Mobile Home, Apartment, Multi-Family Home, Condo, and Others
  Digital TV Broadcasting
  Table 21: US Market for Digital TV by Platform – Direct-To-Home, Cable, and Digital Terrestrial
Households Independently Analyzed with Annual Households in Millions for Years 2003 through 2008
  Pay TV Market
  Table 22: US Market for Pay Television Analyzed with Annual Revenue Figures in US$ Billion for Years
2010 through 2015
  iPTV Market
  Table 23: US Current and Future Analysis for iPTV by Number of Subscribers in Million for the Years 2009
through 2015
  Television Watching Habits – Demographic Surveys
  Table 24: Television Viewership in the US (2011): Survey Percentage for Urban Market and National
Market by Demographic Profile – Married, Households with Children aged < 18, White, Black, Hispanic,
Asian, Household Income $25K & $50K & $75K &



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posted:6/18/2012
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