American Pop Culture Tool for Attracting Audiences

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					       American Pop
       Culture: a Tool
           for Attracting
             Audiences
American Corner Workshop Moscow
              November 2009
           Andrea McGlinchey, IRO

(adapted from Sudak, Crimea 2009 presentation by
              Barbara Conaty, IRO)
      What is Pop Culture?
• (High Culture: classical music, serious
  novels, poetry, dance ) Examples?

• POP CULTURE: entertainment, sports, TV,
  films, popular music – often mass
  audiences and usually commercial

• “Something that is in fashion now, wasn’t
  6 months ago, and won’t be in 12
  months”. Anonymous public librarian
      Sample Demographics
 (Pop Culture Products & Enthusiasts)
• Elementary school: PBS Kids, American
  Girl, Wiggles, High School Musical, spinoffs
• Teens: Social networks, anime and
  manga, college and career,
  faith/spirituality, environment, SD&RR
• Gen X, Gen Y: Careers, Work/life balance,
  gadgets, politics
• Baby boomers and WWII folks: Vintage
  film and TV, using email, end-of-life
  plannning
        Pop Basics in an AC
            Collection
• Periodicals: American Girl, Boy’s Life,
  Discover Kids, Sports Illustrated Kids,
  Teen Vogue, SPIN, VIBE, J-14
• Books: Thinking Outside the Book:
  Alternatives for today’s Teen Library
  Collections
• Online: Horn Book Magazine, School
  Library Journal, Bookslut, Edge of the
  Forest
• See   http://www.world-newspapers.com/children.html
    Pop Culture Promotion
• Advocacy: Why activities about Pop
  Culture are important
• Marketing: Getting your community
  to use materials and attend activities
• Public relations: Assure that there is
  positive media coverage
• Elicit comments from users
• Look for audiences through outreach
           Trendspotting –
      What is the next Big Thing?
• Keep track of blogs, listservs, listen to
  your clientele, recruit an advisory group

• Take a look at www.defamer.gawker.com
  and www.eonline.com

• “I take advantage of RSS feeds to make it
  easy and it’s when you have everything
  gathered together that you really start
  noticing trends”. Anonymous public
  librarian
   Technology is Pop Culture’s
           Friend/Ally
• For example what you can do on Flickr:
• Tours: grab a camera and take photos to create a
  virtual tour of your community
• Programs: Take photos to document your
  activities to showcase your programming
• Transformations: For renovations, moving, new
  staffer, new materials for Before and After shots
• Read a book: take pictures of your readers while
  reading and share them
• Student/volunteer projects: Document the
  project and show what kids are doing and
  learning
  Licenses and Permissions
• Be mindful of copyright and
  permissions
• Use other people’s content from the
  web and from printed material only
  with permission
• You may need signed releases to
  share photos online
      Pop Culture Month by Month

•   Jan: Sundance Film Festival and MLK Jr Month
•   Feb: BHM, Oscars, Grammy Awards
•   March: WHM, Soul Train Awards, March Madness
•   April: National Poetry Month, ComicCon
•   May: Free Comic Book Day, Stanley Cup finals
•   June: Daytime Emmy Awards, BET Awards
•   July: World Cup Soccer, Independence Day
•   August: TV premieres
•   Sept: NY Fashion Week, MTV Video Awards
•   October: Halloween, World Series
•   Nov: Country Music Awards, NAIHM, Diwali
•   Dec: Kwanzaa, Christmas
  Keeping Up with Pop Culture

• www.popgoesthelibrary.com

• www.pop.greenwood.com/login.aspx
    username: american
    password: library
  Navigation of Pop Culture
          Universe
Decades: one-stop guides, 1920-
Index or Browse: Tools for searching
Title list: PCU is based on 300
  reference books listed here
Skills Center: Ways to improves
  research skills with Research Tutors
  and Wizards
Blog: Hot topics of the day
Log in Page
            Searching
Quick Search: Keyword or phrase

Advanced Search: Choose filters to
 narrow your search

Subject Browse: Narrow search with
 focus on Subject, Time period,
 People, or Place
           Home Page
Middle Part:
BLOG - Most current material
              Changes often
              PCU news
Right Column: Most viewed pages. Top
  searches, skills center’s most viewed
  pages, additional resources (Images!
  External links!)
Saving the Search Contents
PCU lets you email the contents or the link
  to the contents of your search.

PCU lets you print the contents of your
  search.

PCU puts your citation information into
  proper bibliographical citation style.
           Skills Center
• Use Skills Center to teach research
  skills to your visitors and readers
• 25 lesson plans: English, Art, Music,
  Ethnic Studies and more
• Reading Room provides academic
  texts on Technology, Research, and
  Today’s Classroom
• Special pages for students and
  teachers
              Thanks!
• Enjoy the PCU
• Winner of the 2009 prestigious
  Dartmouth Award from ALA
• First electronic resource to win the
  award
• Questions? Always available at
  conatybx@state.gov or
  mcglincheyaj@state.gov

				
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