Some people think that Chewing Or �Spit� Tobacco Is Much Safer

							Some people think that “Dip” -
  Chewing Tobacco - Is Much
     Safer Than Smoking…




            That is False!
  “Dip,” “Snus,” ”Chew,” or “Spit
Tobacco” all contain poisons and the
      addictive drug nicotine.

  You are at great risk for addiction.


One pinch of dip can contain more than 3
times the amount of nicotine* that is in one
cigarette.
                         *Nicotine is the stuff that makes cigarette’s addictive, too.




             WHAT’S TRUE ABOUT DIP
Ingredients:
  *   High levels of nicotine
  *   1 can = 30-40 cigarettes
  *   28 cancer-causing chemicals
  *   Sugar (increase diabetes risk)
  *   Flavored to hide harshness

                ALSO TRUE ABOUT DIP
Damages:
 *     Halitosis
 *     Gum disease, tooth decay
 *     27,000 oral cancers in US
 *     Heart Disease
 *     Addiction
 *     Leukoplakia – white sores,pre-                 cancerous
DIP causes head & face cancers, gum problems and tooth loss.




Smokeless tobacco products also have
 been introduced in a variety of candy
 shop flavors, such as grape, apple,
 vanilla, and berry blend.




                         Snus
Snus is the newest smokeless, spitless tobacco product on the market.
  R.J. Reynolds’ Camel Snus, Philip Morris’ Marlboro Snus & Lorillard’s
 Swedish Match are currently available or are in test markets around the
                            U.S & Europe.




           Snus are teabag-like packets containing
                   tobacco and other flavorings that
            users place between the upper gum and the lip.
                 Not having to spit enables “snusers”
                   to get their nicotine fix when they
                            otherwise can’t.




                                                .
Virginia Slims “Purse Pack”
      Guess who THIS targets!
              MARKETING STRATEGY
• US Smokeless Tobacco Company
Shifts marketing to Youth Magazine Ads

•    $3.6 million
                     +161% increase!
2001 $9.4 million



           Tobacco Industry 2003 Spending
• $72,900,000 on Prevention

• $15,150,000,000 on Product Marketing and Promotion
          Tobacco Industry “Prevention” Materials




    RJ Reynolds “Right Decisions, Right Now”
    – Free Parent Education Booklets offered through schools
    – Philip Morris ads “Talk. They’ll listen.”



                      WHAT THEY DON’T SAY-
              Anything about Tobacco Industry’s behavior*
                Anything about Parent quit information**
                                          *They have a track record of lying
                                                   **It’s incredibly hard to
          Tobacco Industry Sponsorships
• TARGET: School kids

RJ Reynolds’ sponsors Miss NY State

“Right Decisions, Right Now”’

(free presentations for school kids)




        Tobacco Industry Sponsor Curriculum
• TARGET: Schools
• WHAT: Life Skills
• HOW: Philip Morris & Brown and Williamson sponsorship
   – Hired public relations firm
   – Hired evaluator




                              RESULTS
   Life Skills evaluation: no evidence they are effective after the first
                              or second year*

             Tobacco Industry’s public relations strategy is to
   shift our focus from Tobacco Industry behavior** to the perception
                         that they are our partners

                   Source: American Journal of Public Health

                                                        *Their programs do nothing
                   **They make products that kill us & have lied about it for decades
                   Ending thought…
• If Big tobacco makes money on the sale of its products
  that kill us, should you trust anything it says, does, or
  makes?