International Tourism and Marketing
ISU Hanoi – July/August 2007
Open Book Exam Marketing
Please hand in the completed exam via e-mail to firstname.lastname@example.org
and email@example.com by 16th of July. Please mark your choice of
the 10 questions you find in the exam and give a short argument underpinning
your decision where appropriate. You may use your StratSim manual as
reference (open book).
Only use the sheets provided in this exam!
Question Max-Points Points
There are no vehicles introduced yet in the Hybrid class.
What is the largest consumer segment in terms of units sold?
Which vehicle class has the greatest unit sales?
Vehicle performance in StratSim ranges from:
Average retail price represents the price the dealer pays for a vehicle.
Investing in technology capabilities automatically improves your vehicle characteristics.
How many decision periods (advances) is a major upgrade in a development center?
The B2B market contains the Parcel Carrier segment.
You cannot produce more vehicles in a year than your total firm capacity.
If you don’t have enough cash to fund all of your decisions, you will automatically be given
enough cash necessary to continue operations through a short-term loan or revolving line of