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International Tourism and Marketing by tjP2ikl

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									                International Tourism and Marketing
                    ISU Hanoi – July/August 2007
                     Open Book Exam Marketing


Please hand in the completed exam via e-mail to andreas.mild@wu-wien.ac.at
and astrid.dickinger@wu-wien.ac.at by 16th of July. Please mark your choice of
the 10 questions you find in the exam and give a short argument underpinning
your decision where appropriate. You may use your StratSim manual as
reference (open book).



Matrikelnummer:
Name:

                 Only use the sheets provided in this exam!

                  Question       Max-Points         Points
                     1               2
                     2               2
                     3               2
                     4               2
                     5               2
                     6               2
                     7               2
                     8               2
                     9               2
                    10               2
                   Total            20
Question 1
There are no vehicles introduced yet in the Hybrid class.
True
False


Question 2
What is the largest consumer segment in terms of units sold?
Value Seekers
Families
High Income
Enterprisers
Not listed


Question 3
Which vehicle class has the greatest unit sales?
Economy
Family
Sports
Utility
Delivery
Not Listed


Question 4
Vehicle performance in StratSim ranges from:
50-200 HP
50-300 HP
75-400 HP
100-500 HP


Question 5
Average retail price represents the price the dealer pays for a vehicle.
True
False
Question 6
Investing in technology capabilities automatically improves your vehicle characteristics.
True
False


Question 7
How many decision periods (advances) is a major upgrade in a development center?
1 decision
2 decisions
3 decisions
4 decisions
Not Listed


Question 8
The B2B market contains the Parcel Carrier segment.
True
False


Question 9
You cannot produce more vehicles in a year than your total firm capacity.
True
False


Question 10
If you don’t have enough cash to fund all of your decisions, you will automatically be given
enough cash necessary to continue operations through a short-term loan or revolving line of
credit.
True
False

								
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