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Ultimate- Social- Media- Marketing- Cheat- Sheet by Akim_Fou


									The Ultimate Facebook Marketing Cheat Sheet

Data from

                                                 Facebook's social network domination
may frequently get challenged by emerging social media platforms like Google+, but the
facts remain. With more than 750 million members in its user base, it's still the most popular
social network around.

And yes, businesses are beginning to understand its potential to help them achieve their
marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook
have acquired a customer from it.

That said, learning all the nuances of various social networks can be a tricky and time-
consuming feat. To help you stay ahead of the curve, we've put together a handy cheat sheet
that businesses and marketers can use to make the most of Facebook.

30 Tips and Tricks for Mastering Facebook Marketing
1. Create a Business Page, Not a Profile: First things first. To maximize Facebook's
business potential, you need to create a Business Page, not a Personal Profile, to represent
your brand. Setting up a Page is simple. Just visit, and follow the step-by-step setup instructions.
(Already created a Profile for your business? Facebook now allows you to easily convert it
into a business Page.)

2. Claim Your Page's Vanity URL: Once you've created your business Page, make it more
shareable and easier to find by creating a more recognizable vanity URL (e.g. at
3. Auto-Publish Blog Content: Start populating your Page's wall with content! If you
maintain a business blog, you can connect your blog to auto-post links to new blog content
you publish. Many blogging platforms like WordPress and HubSpot automatically offer this
feature within its software; you'll just need to turn it on and sync it with your Page. (Warning:
Don't put too much emphasis on automation. It's okay to auto-publish some content, but make
sure a real human is posting and engaging with your fans, too.)

4. Make Sure Meta Descriptions of Blog Posts Are Complete: Have you noticed that when
you post a link to Facebook, it pulls in a brief description as well as a photo? The description
gets pulled from the page's meta description, so make sure any blog content you publish has a
complete and enticing meta description to optimize its presence if it gets shared on Facebook.

5. Create Custom Page Tabs: Some of Facebook's fairly recent updates significantly
reduced the amount of clutter users can add to their Pages. That said, you can still create
custom tabs. Think of these like landing pages within your Facebook Page. Learn how to
create custom tabs here.

6. Create a Welcome App: Consider using custom tabs to create a 'welcome' page. Use this
page to welcome new visitors to your Page and encourage them to 'Like' you so they can see
your posts in their news feed. Set the page as your 'Default Landing Tab' (you can do this
when you're editing your page under 'Manage Permissions') so it's the first page visitors land
on when they visit your Page. This will help you generate new fans! (Note: With HubSpot,
you can take this one step further by installing HubSpot's Welcome App, which also presents
visitors with a form that can convert them into leads...right within Facebook!)

7. Use Facebook Insights: Facebook Insights is an analytics tool right within Facebook that
helps you measure and analyze your Facebook presence. The tool provides Facebook Page
administrators with analytics data about Page visits and engagement and can help you
understand what content is and isn't engaging to your fans. Access your Page's Insights at

8. Tag Other Users and Business Pages: Although you used to only be able to tag other
users on Facebook, you can now tag other Pages, too. Make your Page more engaging and
interactive by enabling others to post content on your wall. Enabling this feature will also
automatically publish posts to your Page's wall that are from other users who have tagged
your Page in their posts. To enable this, check off "Users can write or post content on the
wall" in 'Manage Permissions.'

                                                                9. Connect Your
YouTube Channel: Does your company have its own YouTube channel? Add the YouTube
App to your Facebook Page so your fans can view your YouTube videos directly within

10. Add the SlideShare App: Similar to the YouTube App, you can also add a SlideShare
tab to your Page that will also pull in your SlideShare presentations.

11. Connect Your Flickr Account: While you're at it, why not pull in your Flickr photos
with the Flickr App, too?

12. Add a 'Dislike' Button to Your Status Update: Ever wanted to 'dislike' a status update
on Facebook? Now you can enable other users to 'dislike' (or perform another action) for your
own posts. Just install the Status Magic App and post an update through the app. (Note: This
only works for personal status updates, not Page updates.)

13. Use Links & Calls-to-Action to Generate Leads: Start generating leads from Facebook!
Optimize your Page for lead generation by posting links to landing pages for content behind
forms, and add calls-to-action (CTAs) to your custom iFrame tabs on your Page. [Bonus!
Research suggests that links shared on Facebook have a high impact on SERP (search engine
results page) rankings.]

14. Use Questions/Polls for Fan Feedback: In the status update bar on your Page, you have
the option of posting a question or a poll (click on 'Add Poll Options'). Use this to ask your
fans for feedback about your products/services or the content you post to your wall. The
possibilities are endless, and it's a great way to engage your fans and increase participation on
your Page.

15. Customize Who Can View Your Posts: Facebook's response to Google+'s Circles
feature was a new feature that enables users to customize who can see their Facebook posts.
For your Facebook Page, this means you can now limit posts to only display to fans in a
certain location or language.

16. Schedule Posts in Advance: Using a third-party Facebook application like HootSuite,
you can schedule Facebook posts in advance. However, just as we advised against too much
Facebook automation with blog auto-posting, the same holds true for scheduling. Don't get
caught in the trap of turning your Page into a robot, and make sure you're actively engaging
with your fans, too.

17. Understand the Impact of EdgeRank: EdgeRank is Facebook's algorithm for deciding
what gets shown in a user's news feed. It's important to understand that not every post
published to your Page's wall will be visible to every one of your fans. A post's engagement
level factors into your content’s ability to spread across Facebook. Interactions with a post
such as a Like, share, comment, tag, etc., create what Facebook calls an “edge.” The more
edges an object has, the more likely it will be displayed in a user’s News Feed. This means
it's important to post engaging content so your fans are more inclined to interact with it, thus
increasing its reach.

18. Add Facebook Social Plugins to Your Blog/Website: Promote your business' Facebook
presence and help your content spread on Facebook by adding Facebook Social Plugins to
your website and/or blog. This will encourage visitors to your site to also interact with you
and become your fan on Facebook as well as spread your content and expand its reach. Social
Plugins include 'Like' buttons, 'Share' buttons, and more.

19. Subscribe to Facebook's Official Blog for New Feature Announcements: Give
yourself a competitive edge. Stay on top of the latest announcements from Facebook such as
new features and tools by subscribing to the official Facebook Blog.

20. Monitor Activity on Your Business Page: Don't neglect your Facebook presence. Use
social media monitoring software or a third party app like HootSuite to monitor activity and
regularly participate in your Facebook Page. A Page that is engaging and updated regularly
will be much more successful than a static one.

                                21. Switch Your Posting Identity Between a Personal
Profile and a Page: As a Page administrator, within your Page's settings you can choose to
always post to your Page with that Page's identity (i.e. If I post to HubSpot's Page when I'm
using Facebook as my personal profile, it will show as posted from 'HubSpot.'). Furthermore,
if you want to use your Page's identity in general, you can switch that as well. Doing so will
enable you to receive notifications about activity on your Page, see stories from the Pages
you Like in your news feed, and interact with other Pages as your page. Just click on
'Account,' then choose 'Use Facebook as Page.'

22. Experiment With Facebook's Ad Platform: Test the effectiveness of Facebook's
advertising platform for your business. Here's a step-by-step guide to get you started.

23. Generate Status Stats: Status Statistics (although it can only be used for your personal
identity, not your Page's) is a fun app that enables you to see how often you update your
Facebook status, which words you use most frequently, and which of your status updates are
most popular. Use it to get a quick snapshot of what you post most frequently about on
Facebook. Talking too much about yourself? It might be time to tone it down a bit.

25. Search for Old Status Updates: Need to access an old Facebook post? The website
Social Searching enables you to connect with Facebook and search through your (or your
friends') old status updates so you can easily find what you're looking for.

26. Use Group Chat for collaboration: Facebook recently introduced Group Chat into its
mix of features. In the Facebook chat pane, click on a user you want to chat with. Then click
on the icon between the video icon (oh yeah -- you can do a 1 on 1 video chat, too!) and the
'x' icon, and choose 'Add Friends to Chat.' Think of it as a chat room that can enable you to
collaborate with teammates or conduct a small, live focus group with prospects or customers.

27. Integrate Facebook with Google+: Download the Google+Facebook extension
(currently available for Google Chrome, Internet Explorer, and Firefox) to add an extra tab to
your Google+ account, which accesses your Facebook news feed. The tab also enables you to
Like, comment, or post status updates to Facebook from your Google+ account.

28. Take Advantage of Facebook Keyboard Shortcuts: Use Facebook at the speed of light
with Facebook keyword shortcuts for Google Chrome, Firefox, or Internet Explorer. Access
Facebook's keyword shortcuts here.

29. Launch Contests: Contests can be a great way to increase engagement and attract new
fans for your Page. Be aware of Facebook's contest/promotion guidelines, and consider using
an application like Wildfire, which works closely with Facebook to make sure its guidelines
are followed appropriately.

30. Add More Page Administrators, Engage, and Be Social: As we mentioned before,
although there are a lot of tools available to help you maximize the effectiveness of your
Facebook presence, remember that social networks are based on the concept of being social.
Make sure there is a member of your team devoted to managing your business' Facebook
presence and that they're committed to participating using a real, live human voice. You can
also add more than one administrator for your Page when you're editing your Page under
'Manage Admins' to help you split the responsibility among team members.

What other Facebook marketing tips and tricks would you recommend for making the most of
a business' Facebook presence?

Photo Credit: Urs Steiner

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The Ultimate Cheat Sheet for Expert Twitter Marketing

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The Ultimate Cheat Sheet for Expert Twitter Marketing
Data from

With 200 million members,                                                             Twitter
is one of the most popular social networks out there. But are you taking advantage of
everything it has to offer for marketing? Used effectively, Twitter can help you promote your
content, provide helpful customer service, generate leads and customers, and much more. In
fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of
companies that use Twitter for marketing have acquired a customer through it.

To help ensure you're not missing out on any of Twitter's great marketing benefits, we've
pulled together this ultimate cheat sheet to help turn you into a Twitter marketing expert.

35 Tips & Tricks for Getting the Most From Twitter
1. Choose a simple username. Whether you're creating a company account or a personal
account, make sure your username is professional, and do your best to avoid numbers and
underscores in your username. Also, try to keep it brief. Users only have 140 characters to
use per Twitter update, and long usernames will only use up extra characters in their tweet if
they're including you in an @reply. For personal accounts, try a variation of your real name,
and for company accounts, stick with your company name (e.g. @HubSpot).

2. Optimize your Twitter profile. Besides what you say in your tweets, you don't have
much space to tell potential followers who you are and why they should follow you. Make
sure your Twitter profile is optimized with an enticing description (use keywords to help
people find you), a professional-looking photo (for company accounts, use your logo!, and a
URL (use your company website, blog, or link to a unique landing page you create
specifically for people who find you through Twitter).
3. Create a custom Twitter background. Make yourself stand out by creating a custom
Twitter background, which also gives you the opportunity to expand upon the information
you can provide in your profile. Profile backgrounds are the largest piece of visual real estate
you have to share with other users on Twitter. Consider creating custom templates for your
company that your employees can use for their personal Twitter accounts as well. Themeleon
offers custom themes, or you can have a designer create your own from scratch.

4. Promote your Twitter presence on your website/blog. Once you have a Twitter
presence, promote it! Install the official Twitter Follow Button on your website and/or blog to
enable site visitors to follow you on Twitter with just one click.

5. Avoid creating multiple company Twitter accounts. Don't make more work for yourself
by creating more than one company Twitter account to manage. Instead, consolidate your
presence into one account, and allow multiple contributors to manage the account if you want
representatives from multiple departments involved. Doing this will eliminate the social
media time-suck of maintaining multiple accounts, help you attract more followers, and
centralize your web presence.

6. Use third-party services to monitor, manage, and collaborate. If you do have multiple
contributors for one account, it'll be helpful to use a third-party application like CoTweet or
HootSuite to help you manage everything. The last thing you want is multiple people
tweeting the same content or duplicating efforts. These tools are also great for monitoring
Twitter and responding to tweets.

7. Add Twitter sharing buttons to your content. Encourage others to easily

                share your content on Twitter by adding Tweet Buttons to your blog,
individual blog articles, landing pages, and any other content you create. This is such a
simple piece of low-hanging fruit, and it will incrementally affect the reach of your content.
(Research shows that companies that added a Twitter sharing button increased Twitter
mentions sevenfold.)

8. Connect your blog to Twitter. If you maintain a business blog, save yourself a step in
promoting your content by using HubSpot's integration or Twitterfeed to link your blog to
your Twitter account. Whenever you publish a post, it will automatically get tweeted to your

9. Schedule tweets in advance. Have an ongoing promotion in progress? Those same third-
party Twitter applications you're using for collaboration and Twitter management (e.g.
CoTweet and HootSuite) can also be used to schedule tweets ahead of time. If you have a
month-long promotion, save yourself from remembering to tweet about it daily by scheduling
tweets in advance. Just be sure you're monitoring and engaging with responses you get from
the tweets you've scheduled. (Warning: Don't go overboard with automation in social media.
Some automation is okay, but it's important to interact and provide a human voice as well.
Don't be a Twitter robot.)

10. Optimize your tweets with keywords. Because tweets are publicly available, anyone
can search for them. Use the opportunity to optimize your tweets with relevant keywords for
your business to increase your chances of getting found via your tweets!

11. Motivate your employees to tweet on your company's behalf. If your employees are on
Twitter, empower them to expand your company's Twitter reach. Each employee likely has
his or her own reach beyond your company's, so use it to their advantage by encouraging
them to share your company's content and messages.

12. Arm employees with "lazy tweets" for big promo pushes. Furthermore, if you're doing
a big push for a marketing campaign or promotion, send your employees "lazy tweets," or
pre-created tweets about the promotion, and ask them to tweet. This makes it easy for them to
tweet, increasing the chances they'll actually help out with your promotion.

13. Build your following and expand your reach. If you're spending time tweeting but have
few followers, your efforts aren't going to make much of an impact. Spend time building your
following and expanding your reach to get the most out of Twitter. Start following people,
thought leaders, and bloggers in your industry, and provide valuable tweets along the way to
entice them to follow you back.

14. Engage with followers. Once you start generating followers, engage with them! It's not
enough to use your Twitter account as a way to blast out content and information. Twitter is
social, meaning it needs to be used as a form of two-way communication. Send @replies and
direct messages to respond to your followers' tweets, be interactive, and retweet others' tweets
that your followers might find valuable, too.

15. Provide good customer service/support. Twitter is a great tool for providing customer
service. If you're using a third-party Twitter app to manage multiple contributors, make sure
someone on your support team is one of them, and assign customer support-related tweets to
them. This will show your customers you care about helping them and making them
16. Use Twitter for sales. Marketing isn't the only department that can use Twitter to its
advantage. Encourage your sales team to leverage it, too. There are a number of ways Sales
can use Twitter: to research companies, stay abreast of industry news, determine appropriate
times to contact leads, gather feedback, and stay connected with customers if they change

17. Build relationships with journalists and reporters. Twitter can serve as a great tool for
media relations. Use free tools like Tweet Grader, Muck Rack, and JournalistTweets to find
journalists on Twitter who cover beats related to your industry, follow them, and start
tweeting and building relationships with them. This will ensure you're top-of-mind when
they're looking for a source for a story and you happen to be a good fit.

18. Discover who is tweeting your content. Use the free tool WhoTweetedMe to gather
insight about how much your content is getting shared on Twitter, and by whom. Use the
information you collect to understand what types of content spread on Twitter and to identify
the influencers who are sharing your content. Consider thanking those influencers for sharing
it, and use it as a way to build relationships with key people in your industry.

19. Find out when is the best time for you to tweet. Want to understand when your tweets
have the most impact? Use the free tool TweetWhen for recommendations about the best
times to tweet.

20. Search Twitter like a pro. Trying to find something on Twitter? Whether it be a specific
tweet, another user, or a bunch of tweets on a particular topic, use Twitter search operators to
become a Twitter search ninja.

21. Generate content ideas. Suffering from blogger's block? Use Twitter to generate ideas
for blog posts and other content. Pay attention to the questions your followers ask, and see if
you can answer them in a blog post or a string of blog posts. You can even ask your followers
directly if there is a certain topic they want to learn more about.

22. Gather feedback about your products/service. In social media, people love to share
their opinions. Use Twitter to ask for and collect feedback about your products or services.
Then share it with your product team.
23. Conduct a mini focus group. Similarly, if you have an industry-related question for
which you could use some quick responses, use Twitter to crowdsource. Then compile the
feedback into a blog post.

24. Share others' content. Don't make it all about you. Sprinkle links to content from other
industry thought leaders into your Twitter stream. As a bonus, doing so might even encourage
them to reciprocate and retweet your content, too!

25. Try adding "Please ReTweet" to your tweets to maximize retweets. Sometimes
people just need a reminder to share your content. Research shows that that users who add
"Please ReTweet" generate 4x more retweets that those who don't. Experiment with it on
your own account, and see if it works to expand the reach of your content.

26. Create and follow Twitter lists in your industry. Create a Twitter list for your industry
or your company, share the lists you create with your followers, and follow other Twitter lists
you find valuable. Creating a list can help solidify your thought leadership and emphasize
your company's transparency.

27. Take advantage of hashtags, especially for event marketing. Create and promote
hashtags for marketing campaigns or events you're hosting. Creating hashtags for events is a
great way for people to interact during live conferences, enable those not in attendance to
follow the conversation and participate in the discussion, and generate buzz for both online
and offline events.

28. Join Twitter chats. Twitter chats are organized discussions about industry- and business-
related topics with peers on Twitter. They're usually organized around a specific hashtag.
Participate in Twitter chats as a way to interact and build relationships with other thought
leaders in your industry. (Find some great B2B Twitter chats to follow here.)

29. Analyze your Twitter presence. Use the free tool Tweet Grader to analyze your Twitter
influence. The tool allows you to check the power of your Twitter profile compared to
millions of other users that have been graded, providing you with a grade and rank based on
your tweet frequency, followers, and following.

30. Use Twitter for lead generation. Yes -- you can generate leads from Twitter. There are
a number of ways you can generate Twitter leads, including tweeting links to landing pages
with lead capture forms, and doing some of the things we already mentioned above
like creating a dedicated Twitter landing page, participating in Twitter chats, connecting your
blog to Twitter, and monitoring industry terms with Twitter search.

31. Stay up-to-speed on Twitter announcements. Stay on top of the latest and greatest
announcements and new features from Twitter by subscribing to the official Twitter Blog.
                                              32. Use Twitter Favorites to save customer
testimonials or follower praise. Twitter's Favorites feature is a great way to bookmark
others' tweets that you want to access later. A neat little trick is to also use it to bookmark
customer testimonials or praise from your followers about your content, products, or services.
Share your Favorites link with potential customers looking for references. (Bonus: add the
testimonials from your Twitter Favorites to the testimonials page on your website.)

33. Experiment with Promoted Tweets. Promoted Tweets is Twitter's paid advertising
platform. You can use Promoted Tweets to target certain keywords, target your followers at
the right time, target people who are like your followers, leverage geo-targeting, promote
offers, and test content and messaging. Experiment with it to see if it's helpful in
complementing your organic Twitter marketing efforts.

34. Use Twitter Web Analytics. Twitter recently announced it will be rolling out its new
Twitter Web Analytics tool to users. Although it's currently only being beta tested to specific
Twitter partners, the tool will show you how much of your website content is being shared on
Twitter, how much web traffic Twitter generates for your website, and how effective your
Tweet Button integration is. Keep an eye out for its public launch, and use it to help you
analyze how your Twitter presence is performing.

35. Track traffic, leads, and customers from Twitter. What's even more important than the
data Twitter's new Web Analytics tool can provide is data on how well Twitter is generating
leads and customers for you. After all, in the world of marketing, if your engagement on
Twitter isn't translating into sales, how important is it to your overall marketing strategy?
Find a platform or software that can track these metrics, and monitor how effective your
Twitter presence is in delivering a return on investment. If you find that the time and effort
you're putting into it isn't generating worthwhile results, it might be time to alter your

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The Ultimate Cheat Sheet for Mastering LinkedIn
Data Taken From
                                                             With more than 100 million users,
LinkedIn is the most popular social network for professionals as well as one of the top social
networks overall. Are you using it to its fullest potential? While Facebook, Twitter, and now
Google+ have been generating the most buzz lately in the social media world, LinkedIn is a
powerful platform that often gets underutilized or put on the back burner.

The truth is, LinkedIn can be extremely useful -- especially when you're aware of all the little
hidden tricks that don't get nearly enough exposure as they deserve. To help you master
LinkedIn, below is our ultimate list of 21 awesome tricks you've likely overlooked.

21 Hidden LinkedIn Tricks
1. Claim your vanity URL. Make your profile look more professional and easier to share by
claiming your LinkedIn vanity URL. Instead of a URL with a million confusing numbers at
the end, it will look nice and clean like this: Do
so by going here and clicking "customize your public profile URL" down on the right-hand

2. Make your blog/website links sexier. Instead of using the default "My Website"-type
anchor text links in your LinkedIn profile, you can change the anchor text to make those links
more appealing to people who view your profile. So if you want to increase clicks on the
website links you can display on your profile, change the link's anchor text to something
more attention-grabbing than the standard options LinkedIn provides. For example, if you
want to include a link to your blog, rather than choosing LinkedIn's standard "Blog" anchor
text, customize it to include keywords that indicate what your blog is about, like "Internet
Marketing Blog." Each profile can display up to 3 website links like this, and they can be
customized by editing your profile, clicking edit on your website links, and selecting "Other"
in the drop-down menu to customize the anchor text.

3. Search engine optimize your profile. You can also optimize your profile to get found by
people searching LinkedIn for key terms with which you want to be associated. Add these
keywords to various sections of your profile such as your headline or summary.

4. Take advantage of "Saved Searches." LinkedIn allows users to create up to 3 saved
searches. After conducting a search, clicking the “Save This Search” option allows you to
save a search and easily run it again later. You can also choose to receive weekly or monthly
reminders via email once new members in the network match your saved search criteria. Just
click on the “Saved Searches” tab on the Advanced Search options page and select one of
your saved searches to run again.

5. Track company buzz. Company Buzz is a helpful application that allows you to track
what people are saying about your company and related topics on Twitter. Just install the
application and customize your topics to view tweets, trends, and top keywords.

6. Use applications. Speaking of Company Buzz, have you looked through the other
applications available to you on LinkedIn? Browse the Application Directory, and consider
adding the SlideShare application or linking your blog to showcase your presentations and
blog articles on your profile. The Events application is also a great way to see what events
your connections are attending and find other popular industry events to attend.

7. Use OpenLink to send messages to people to whom you're not connected. LinkedIn
only allows you to send messages to people with which you share a first degree connection,
but did you know some people let you send them messages anyway, even if you're not
connected? The ability to be part of the OpenLink network is only available to premium
account holders, but it allows them to be available for messaging by any other LinkedIn
member if they choose to be. OpenLink members will appear with an icon that looks like a
small ring of dots next to their name in search results and on their profile.

8. Check in on "Network Updates." Found on your LinkedIn homepage, Network Updates
are kind of like your Facebook news feed. Check these periodically for a quick snapshot of
what your connections are up to and sharing.

9. Be identifiable. Find out who's checking out your profile by allowing others to see who
you are if you view theirs. When you click the information under "Who's Viewed My Profile"
on your profile page, you'll be able to view users who have looked at your profile, stats on
your profile's number of views, and its appearances in search recently. To change this, go into
your settings and click "See what others see when you've viewed their profile."

10. Export connections. Want to transfer your LinkedIn connections to another contact
management system? LinkedIn enables you to easily export your connections. Just click on
"Contacts," "My Connections," and then scroll down and click "Export Connections." You
have the option of either exporting as a .CSV or .VCF file.

11. Easily find email contacts on LinkedIn. Speaking of connections, the LinkedIn
Companion for Firefox is a great plugin that helps you identify the LinkedIn profiles of
people who are emailing you. It also enables you to easily access other LinkedIn features via
your browser.

12. Leverage the power of LinkedIn Groups. Did you know that if you're a member of the
same group as another user, you can bypass the need to be a first degree connection in order
to message them? In addition, group members are also able to view the profiles of other
members of the same group without being connected. Join more groups to enable more
messaging and profile viewership capabilities.
13. Take advantage of advanced search options. LinkedIn's Advanced Search feature
provides a much richer search experience. For example, say you want to find out if you're
connected to anyone that works at a specific company. Type the company name in the
company field in Advanced Search, then sort the results by "Relationship" to see if you have
any first or second degree connections to any employees.

14. Link your Twitter account to LinkedIn. Share your LinkedIn status updates on Twitter,
and vice versa. Learn how to connect your Twitter account here.

15. Quickly turn your LinkedIn profile into a resume. LinkedIn enables you to turn your
profile into a resume-friendly format in seconds with its Resume Builder tool. Just choose a
resume template, edit it, and export it as a PDF that you can print, email, and share.

16. Add a video to your Company Page. Make your business' Company Page more
interactive by adding video. To do so, visit your Company Page as a page admin, click your
Products tab and, under the "Admin Tools" drop-down menu, click "Add a product or
service." This enables you to create a new entry that features your video (or you can add a
video to any existing product/service pages you've set up previously). Currently, LinkedIn
only supports videos that have been uploaded to YouTube.

17. Rearrange your profile. LinkedIn enables users to reorder the sections of their profile in
any way they prefer. When in edit mode on your profile, simply hover your mouse over the
title of each section. Your mouse will turn into a four-arrowed icon, at which point you can
click then drag and drop to another position on your profile.

18. Extend the life of your questions. After a period of time, the opportunity closes for users
to answer questions that are posed in the Answers feature of LinkedIn. To extend the life of
the questions you ask and enable more time for users to provide answers, click on the "My
Q&A" tab within Answers, click on the question you'd like to revive, and click "re-open this
question to answers," which will open it up again for 7 more days.

19. Share questions or your answers to others' questions. Besides the ability to ask
questions, LinkedIn Answers also offers a great opportunity for users to share their expertise
and thought leadership as well as link to content they've created that helps to answer others'
questions. Have you provided a helpful answer to another's question lately? When you're on
the question's page, click "Share This" beneath the question. You then have the option to
share the question via LinkedIn message with up to 200 of your connections, bookmark it on
Delicious, or grab the permalink to share in other ways.

20. Use LinkedIn Today to keep track of industry news. LinkedIn Today is an awesome
feature that provides you with the most popular stories that are shared on LinkedIn. Use it to
stay on top of news occurring about marketing, the internet, computer software, etc. You can
also sign up for email summary notifications of LinkedIn Today news.

21. Post Company Status Updates: LinkedIn recently launched the capability for Company
Pages to post status updates to their company followers (much like Facebook business pages
can publish Facebook status updates). Start promoting your company's presence on LinkedIn
today to generate more followers, then start using the channel to share your content and
messages. To learn how to enable LinkedIn Company Status Updates, read this post. (And
don't forget to follow HubSpot on LinkedIn to get more updates!)
Want to take advantage of some even more LinkedIn features and capabilities? Think about
upgrading to a pro account for even more LinkedIn awesomeness.

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The Ultimate Google+ Cheat Sheet

Its better to visit to
read it.. Because it have a lot of graphics and videos.. which can’t be embed on pdf file ☺

Thanks for your time.. Good day for you..

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