Course syllabus 1 Course description In this course you will be introduced to the basics of business start up, and furthermore, internet marketing. You will learn how to transform your idea into money and how to benefit from running your own online business. You will have lectures on motivation and opportunities for starting up a business, followed by mobile technologies and social media and their impact in building a successful e-project. During the course, you will have the chance to listen to few winning stories from the real business world. Wednesday 4th July lecture: Overview on the whole process of starting a business and running it. Deciding when is the market atmosphere positive. Keeping up with the existing companies. Benefitting from online marketing company visit: YES (young entrepreneurship service) foundation – business ideas, investing, knowledge and support number of working hours: 5 Expected outcome: Getting a basic idea about the very starting point of an online business, and how they can do it most efficiently. Thursday 5th July lecture: Turning your idea into business. Problems and obstacles for beginners. Competition. Financial matter. E- commerce. number of working hours: 5 Expected outcome: Learning how to manage the problems during their start-up and using online tools for surpassing those problems. Monday 9th July lecture: Using mobile and social technologies in creation of a successfull e-project company visit: Matrix Global - Software development for new projects number of working hours: 5 Expected outcome: Learning the benefits from the use of mobile and social technologies, and how they can help the business spread. Tuesday 10th July lecture: Opportunities given by online marketing. Using online marketing in start-up. Profiting. company visit: CodeWell – developing intelligent mobile solutions number of working hours: 5 Expected outcome: Learning how to use online marketing for self – promotion, doing it efficiently and smart. Wednesday 11th July lecture: Short guidelines in creating a web page. Web designing. company visit: Porsche Macedonia – successful business story Lab classes: Creating your own start-up business from scratch number of working hours: 8 Expected outcome: Learning how to make a basic web page for their business, fast and efficient. Thursday 12th July group presentation number of working hours: 3 2 Expected outcome The expected outcome of this course is getting confident about realizing your ideas and setting up your own business. You should get familiar with all the process that awaits you in this goal. You should know how to get advantage of the technology, including online marketing and e-commerce, as well as mobile technologies in promoting your business and enlarging your profit.