Business Psychology by H8tRHS8


									                                           Course Outline

Course Title: Business Psychology                               Course No: BS (A/F): GEN156
Class: BS (A/F), BS (Commerce)                                  Course No: BS (Commerce): GEN156
B.Com (Annual System)                                           B.Com (Annual System): Part I, Paper VIII

Course Objectives
   1. To equip the student with latest techniques of psychology
   2. To introduce the basic psychological aspects to the students
   3. To evaluate new claims about psychology by knowing psychological facts and standards for scientific
    Topic                                                            Source
                                                              Book # Chapter #
    Psychologists at Work:
        Subfields of Psychology
        Working at Psychology
        Exploring Diversity                                       1        1                  I
        Becoming an Informed Consumer of

    Neurons: The Basic Elements of Behaviour :
        The Structure of the Neuron
        How Neurons Fire
                                                                1            3                  I
        Where Neurons Meet: Bridging the Gap
        Neurotransmitters: Multitalented Chemical
    The Nervous System
        Central and Peripheral Nervous Systems
        The Evolutionary Foundations of the Nervous
                                                                1            3                  I
        Behavioural Genetics

    The Brain :
        Studying the Brain's Structure and Functions:          1            3                  I
           Spying on the Brain
    Sensing the World Around Us:
        Illuminating the Structure of the Eye                  1            4                  I
        Colour Vision and Colour Blindness
    Hearing and the Other Senses:
        Sensing Sound
        Applying Psychology in the 21st Century                1            4                  I
        Smell and Taste
        The Skin Senses
    Perceptual Organization :
        The Gestalt Laws of Organization
        Feature Analysis
        Top-Down and Bottom-Up Processing                      1            4                  II
        Perceptual Constancy
        Depth and Motion Perception, perceptual
           illusions and subliminal perception
Sleep and Dreams: The Stages of Sleep
     The Function and Meaning of Dreaming
     Sleep Disturbances
     Circadian Rhythms
     Daydreams                                     1   5    II
     Becoming an Informed Consumer of
Hypnosis and Meditation
Drug Use: The Highs and Lows of Consciousness

   Classical Conditioning
   Operant Conditioning                            1   6    II
   Cognitive-Social Approaches to Learning


      Encoding, Storage, and Retrieval of Memory
                                                    1   7    II
      Recalling Long-Term Memories
      Forgetting: When Memory Fails

      Thinking and Reasoning
                                                    1   8    II
      Problem Solving
      Language
    What Is Intelligence?
                                                    1   9    II
    Variations in Intellectual Ability

   Explaining Motivation
   Human Needs and Motivation: Eat, Drink, and
     Be Daring                                      1   10   III
   Understanding Emotional Experiences
   Nonverbal Behaviour and the Expression of

           Nature and Nurture: The Enduring                   1           12             III
            Developmental Issue


           Psychodynamic Approaches to Personality
           Other Major Approaches to Personality: In
                                                               1           13             III
            Search of Human Uniqueness
           Assessing Personality: Determining What
            Makes Us Special

        Stress and Coping                                     1           14             III
        Psychological Aspects of Illness and Well-Being
        Promoting Health and Wellness
        Normal Versus Abnormal: Making the
                                                               1           15             III
        The Major Psychological Disorders
        Psychological Disorders in Perspective

       Psychotherapy
                                                               1           16             III
       Biomedical Therapy
       Attitudes and Social Cognition
       Social Influence                                       1           17             III
       Prejudice and Discrimination
       Positive and Negative Social Behavior

Recommended Text:

1. Feldman, Robert S,(2005), Understanding Psychology, 7th Edition. McGraw Hill, Boston
                                  MODEL PAPER FOR B.COM PART 1
                            ANNUAL EXAMINATION SYSTEM 2009 & ONWARDS
                                      BUSINESS PSYCHOLOGY

SUBJECTIVE PART                 TIME ALLOWED = 90 MINUTES                       MAX MARKS = 45

       This paper comprises of 3 Sections.
       Attempt ONLY ONE question from each section
       Each question carries 15 marks.

        SECTION I
Q. 1)   (5+5+5)
   a)   Briefly define psychology and its subfields.
   b)   Explain the structure of Neuron and parts of the nervous system.
   c)   Explain the structure of eye briefly along with diagram.

Q. 2) (8 + 7)
   a) Briefly elaborate the types of neurons and functions of meninges.
   b) Labelize the diagram of ear and briefly explain the main parts of the organ.

        SECTION II
Q. 3)
   a) Elaborate the Gestalt law of perception.
   b) Name the clusters of primary mental abilities and briefly describe Sternberg’s triarchic theory.
   c) Elaborate the function and meaning of dreaming.

Q. 4)
   a) Define Intelligence and its types.
   b) What is the difference between classical and operant conditioning.
   c) Contrast the recall, recognition and relearning measures of memory.

Q. 5)
   a) What is stress and what are the coping strategies to reduce stress.
   b) Define motivation and explain power motivation and drive theory of motivation.
   c) Enlist popular characteristics of personality traits and briefly explain any two characteristics.

Q. 6)
   a) What are the expression of dissatisfaction and components of attitude.
   b) Write note on nonverbal behavior and the expression of emotions.
   c) Briefly explain positive and negative social behavior.
                                         Model Paper for B.Com Part I
                                  Annual Examination System 2009 & Onwards
                                             BUSINESS PSYCHOLOGY
              Objective Part                Time Allowed = 30 Minutes                   Max Marks = 30
Instructions to Candidates:
    1. This paper comprises 30 MCQ’s of 1 mark each
    2. This paper will be collected after 30 minutes.
    3. Please encircle the correct option only.
    4. Cutting is not allowed
Q 1) The idea that all physical, mental and behavioral                   ii) Persuasion
   events are the result of specific causal factors is                   iii) Credibility
       i) Phenomena                                                      iv) All of the above
       ii) Theory                                                Q 9) Touching, gazing, gestures and postures are the
       iii) Determinism                                             expression of emotions in the form of :
       iv) None of the above                                             i) Verbal cues
Q 2) Scientific predictions must be                                      ii) Body language
       i) Worded                                                         iii) Non-verbal cues
       ii) Precise enough to be tested                                   iv) All of the above
       iii) Rejected if evidence doesn’t support                 Q 10) Encoding, storage and retrieval are the processes
       iv) All of the above                                         done in:
Q 3) Thinking, planning, reasoning, creating and                         i) Forgetting
   dreaming are                                                          ii) Memory
       i) Behaviors                                                      iii) Recall
       ii) Motives                                                       iv) All of the above
       iii) Mental Processes                                     Q 11) Frustration, hostility and aggression are
       iv) None of the above                                             i) External factors
Q 4) Psychology is the Scientific Study of                               ii) Internal Factors
       i) Experience & Behavior                                          iii) Physiological factors
       ii) Human & Animal                                                iv) Social factors
       iii) Individual & Social                                  Q 12) “Behavior is pushed toward goals by internal
       iv) All of the above                                         states within the person or animal” is the concept of
Q 5) Relay (fresh supply) of information to and from                     i) Incentive Theory
   the brain, responsible for simple reflex behavior is                  ii) Drive Theory
   the function of                                                       iii) Optimal Level Theory
       i) Meninges                                                       iv) Opponent Process Theory
       ii) Spinal Cord                                           Q 13) People who cannot achieve their important goals
       iii) Arachnoids membrane                                     feel
       iv) Inter-Vertebral Discs                                         i) Depressed
Q 6) Something as a need or desire that cause a                          ii) Angry
   person to act is                                                      iii) Guilty
       i) Action                                                         iv) All of the above
       ii) Response                                              Q 14) Aggression is the feature of;
       iii) Motive                                                       i) Prejudice
       iv) Behavior                                                      ii) Discrimination
Q 7) The Emotional or Feeling segment of attitude is                     iii) Negative social behavior
       i) Behavior                                                       iv) Depression
       ii) Cognition                                             Q 15) Obsessive compulsive disorder and
       iii) Affect                                                  posttraumatic stress disorder are the classification of:
       iv) None of the above                                             i) Psychotic disorders
Q 8) Treating and dealing with facts without                             ii) Personality disorders
   distortion by personal feelings or prejudice is                       iii) Anxiety disorder
       i) Passivity                                                      iv) None of the above

    NOTE: Only 15 MCQs (5 MCQs from each section) are provided for specimen purposes. Actual paper will comprise 30
    MCQs (10 MCQs from each section)

To top