Can “Cloud Computing” Really Help Your Business?
You may have heard of the term “cloud computing” – usually along with claims that it is set to
revolutionize the way businesses use technology. In this article we’ll cover this trend and
separate the hype from the reality.
Traditionally when you ran a business, you also needed to run a bunch of computer systems
(called servers) to run business applications such as accounting software, an email and
calendaring system, customer relations management (CRM) system and more depending on how
big your business is. For a small business this can be a huge cost and headache. The cost goes far
beyond the initial, often expensive, purchase of hardware and software. The cost also
encompasses both software and hardware upgrades, taking care of backups and ensuring
software is kept up-to-date. Because many small businesses don’t have dedicated IT support on
staff, it also means downtime when something goes wrong. As a business owner you had to go
through a whole bunch of pain, in the way of IT headaches, in order to get the benefit that
software applications such as accounting, email and CRM software gave you. It was always just
a cost of doing business.
Enter “Cloud Computing”
The idea behind “cloud computing” is to give you the benefit of these business applications
without all the associated IT management responsibilities. In short cloud computing just means
computer applications that run on computer systems owned and managed by an external service
provider rather than running on your own in-house computers. You then access these
applications via the Internet.
Think of cloud computing in a similar way to electricity. In order to get the benefits of electricity
you could run your own generator. However most people tend to let the electricity service
provider worry about all the technical details of how electricity is generated and delivered. We
just want the benefits of electricity without all the hassles. So we pay them a monthly fee to take
care of it.
Cloud computing is the same thing applied to business software applications. We just want the
benefits of the software while letting someone else worry about managing the IT that runs it.
Under the cloud computing model, we just pay a service provider a monthly fee for letting us use
applications that run on their computer infrastructure. Some service providers might offer their
applications for free in exchange for showing you ads or in the hope you purchase a premium
version of their service.
Contrary to poplar belief cloud computing is not new. “Cloud computing” is just a nonsense
marketing term. In the past other terms such as “network computing”, “hosted applications” or
“software as a service” (SaaS) have been used to describe this method of delivering software.
Other than the obvious cost advantages, another big benefit of cloud computing is the ability to
access your applications from anywhere. Because the application is delivered via the Internet,
you are no longer tied down to your office. This allows you to access your data from home or
even on the go with smartphones and tablets such as the iPhone and iPad.
So what type of software applications can you purchase this way? Pretty much anything. In fact
as it stands I pretty much run my whole business “on the cloud”. To give you an idea here’s just
a few of the cloud-based applications that I use every day in my business:
Email and calendaring: Google Apps for Business
File storage: Dropbox
Email marketing: AWeber
Web hosting: Media Temple
There are many more but time and space don’t permit and the above would cover the needs of
most small businesses.
The Risks and Downsides of Cloud Computing
However, as with anything, there are also risks and downsides.
With cloud computing, you are basically trusting an external third party to properly manage,
backup and secure your data. And sure like any business relationship where you put your trust in
a supplier, there are risks involved. But the question I ask myself is – could I run this application
better than, for example, Google’s army of thousands of PhD propellor heads? Unlikely. Just like
I trust the bank to secure my money, I need to trust my cloud computing service provider to
ensure my data is secure. This makes it vital to deal with a reputable service provider. Even of
they don’t breach the security of your data, you don’t want to be left high and dry if they go out
Cloud computing dramatically reduces the barrier to entry for startups and small businesses –
giving them access to applications that would have otherwise been cost prohibitive. Smart use of
technology is essential to running your business successfully and cloud computing is a great tool
to that end.