Giochi Preziosi's and Marathon Media are delighted to announce by linxiaoqin


									Press information for immediate release

                      New licensee for Gormiti in Iberia
Milan: April 4th 2011

Giochi Preziosi, Planeta Junior and Marathon Media are delighted to announce that Juguetes
y Peluches La Gran Familia is the latest firm to join the growing list of Gormiti licensees;
having completed a deal to produce Gormiti licensed plush balls for young fans across Iberia.

Planeta Junior, GP’s licensing agent for Iberia, set up the agreement which will see Spain
based Juguetes y Peluches La Gran Familia, produce a range of 50cm and 25cm stuffed
inflatable balls, with designs inspired by the Gormiti TV series. Products will be available for
spring 2011 across Spain and Portugal.

GP’s licensing director, Graziano Delmaestro, commented on the deal: “We are delighted to
be working on this new project with La Gran Familia, to produce more merchandised product
for young Gormiti fans in Iberia. As a leading provider of classic toys, the deal has created a
valuable partner for the region, and we are confident in the success of the new collection.”

Juguetes y Peluches La Gran Familia is renowned for producing great play value toys with
strong appeal to kids. Jorge Ramírez from the company said: “Adding Gormiti to our list of
licenses is a great opportunity for us to reach the growing number of fans in Iberia. We are
looking forward to working with GP in the forthcoming years and building on this new

Gormiti remains one of the most exciting boys’ properties for prospective licensees across
the globe and presents many opportunities for new markets. For more information contact

Contacts and notes:

Alberto Picotti
+39 02 964751

Michele Bates
+44 (0) 1327 701 702

Coralie Magnin
+33 (0) 1 44 34 66 12
Press information for immediate release

Giochi Preziosi Group

Founded in 1978 by Enrico Preziosi, the Giochi Preziosi Group, is today one of the world’s leading
companies in the toy market and the unrivalled market leader in Italy.

In addition to the production and distribution of a wide range of toys, Giochi Preziosi has implemented
many years an important diversification process that has lead to outstanding business results in a variety
of other sectors including food, apparel, retail and childcare products.

Headquartered in Italy, Giochi Preziosi has embarked upon a path of international growth by creating
subsidiaries in key European markets over the years, and now the company is present in France, Greece,
Spain, UK, Germany and Turkey, asserting globally its successful business model. In January 2008 the
company also established a direct presence in the United States with the firm objective to develop and
leverage its properties in the largest toy market in the world.

Giochi Preziosi currently employs over 2500 people and the turnover of fiscal year 2010 was €939,900,000.


One of the mainstays of the powerful international media group Zodiak Entertainment, Marathon Media is
France’s number one animation producer and one of the top studios in the world. Based in Paris,
Marathon Media is run by Vincent Chalvon Demersay and David Michel. Its main successes include
Monster Buster Club, Martin Mystery, Famous 5, Marsupilami, Gormiti and of course the smash hit series
Totally Spies!. Its extraordinary track record on TV has carried over into merchandising, offering a wide
range of toys, video, multimedia, papermaking industry products, publishing, etc.
Marathon Media's programs are distributed by Zodiak Entertainment Distribution.

About Planeta Junior

Planeta Junior is one of the principal players of TV production and licensing in South Europe. The company,
founded in 2000, manages one of the most important extensive and of greater recognition catalogues of
Europe. This catalogue includes a wide variety of contents, from the best classic of children animations to
soap operas of great success for teenagers.

The company operates with offices in Spain, Portugal, Italy, France and Greece. It is one of the most
important European companies in audiovisual rights and develops its activity in aspects within the
business: TV distribution and home video, licenses, promotions and merchandising.

Planeta Junior is the co-producer of Maya 3D and owns classic TV animation properties including Maya the
Bee, Vicky the Viking, Heidi and Pippi Longstockings. The company also represents Sesame Workshop for
all South of Europe and the successful phenomenon Gormiti and Puppy in my Pocket, among others.

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