Press information for immediate release New licensee for Gormiti in Iberia Milan: April 4th 2011 Giochi Preziosi, Planeta Junior and Marathon Media are delighted to announce that Juguetes y Peluches La Gran Familia is the latest firm to join the growing list of Gormiti licensees; having completed a deal to produce Gormiti licensed plush balls for young fans across Iberia. Planeta Junior, GP’s licensing agent for Iberia, set up the agreement which will see Spain based Juguetes y Peluches La Gran Familia, produce a range of 50cm and 25cm stuffed inflatable balls, with designs inspired by the Gormiti TV series. Products will be available for spring 2011 across Spain and Portugal. GP’s licensing director, Graziano Delmaestro, commented on the deal: “We are delighted to be working on this new project with La Gran Familia, to produce more merchandised product for young Gormiti fans in Iberia. As a leading provider of classic toys, the deal has created a valuable partner for the region, and we are confident in the success of the new collection.” Juguetes y Peluches La Gran Familia is renowned for producing great play value toys with strong appeal to kids. Jorge Ramírez from the company said: “Adding Gormiti to our list of licenses is a great opportunity for us to reach the growing number of fans in Iberia. We are looking forward to working with GP in the forthcoming years and building on this new partnership.” Gormiti remains one of the most exciting boys’ properties for prospective licensees across the globe and presents many opportunities for new markets. For more information contact Licensing.Gormiti@giochipreziosi.it Contacts and notes: GIOCHI PREZIOSI Alberto Picotti +39 02 964751 email@example.com MEDIA ENQUIRIES: Evolution PR Ltd Michele Bates +44 (0) 1327 701 702 Michele@evolution-pr.co.uk MARATHON MEDIA Coralie Magnin +33 (0) 1 44 34 66 12 firstname.lastname@example.org Press information for immediate release Giochi Preziosi Group Founded in 1978 by Enrico Preziosi, the Giochi Preziosi Group, is today one of the world’s leading companies in the toy market and the unrivalled market leader in Italy. In addition to the production and distribution of a wide range of toys, Giochi Preziosi has implemented many years an important diversification process that has lead to outstanding business results in a variety of other sectors including food, apparel, retail and childcare products. Headquartered in Italy, Giochi Preziosi has embarked upon a path of international growth by creating subsidiaries in key European markets over the years, and now the company is present in France, Greece, Spain, UK, Germany and Turkey, asserting globally its successful business model. In January 2008 the company also established a direct presence in the United States with the firm objective to develop and leverage its properties in the largest toy market in the world. Giochi Preziosi currently employs over 2500 people and the turnover of fiscal year 2010 was €939,900,000. About MARATHON MEDIA: One of the mainstays of the powerful international media group Zodiak Entertainment, Marathon Media is France’s number one animation producer and one of the top studios in the world. Based in Paris, Marathon Media is run by Vincent Chalvon Demersay and David Michel. Its main successes include Monster Buster Club, Martin Mystery, Famous 5, Marsupilami, Gormiti and of course the smash hit series Totally Spies!. Its extraordinary track record on TV has carried over into merchandising, offering a wide range of toys, video, multimedia, papermaking industry products, publishing, etc. Marathon Media's programs are distributed by Zodiak Entertainment Distribution. www.marathon.fr About Planeta Junior Planeta Junior is one of the principal players of TV production and licensing in South Europe. The company, founded in 2000, manages one of the most important extensive and of greater recognition catalogues of Europe. This catalogue includes a wide variety of contents, from the best classic of children animations to soap operas of great success for teenagers. The company operates with offices in Spain, Portugal, Italy, France and Greece. It is one of the most important European companies in audiovisual rights and develops its activity in aspects within the business: TV distribution and home video, licenses, promotions and merchandising. Planeta Junior is the co-producer of Maya 3D and owns classic TV animation properties including Maya the Bee, Vicky the Viking, Heidi and Pippi Longstockings. The company also represents Sesame Workshop for all South of Europe and the successful phenomenon Gormiti and Puppy in my Pocket, among others.
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