"Green NAU Press Kit"
Office of Sustainability Nick Koressel PO Box 4074 Sustainability Specialist Flagstaff, AZ 86001 Nick.Koressel@nau.edu nau.edu/green 928-523-0443 Green NAU Press Kit The Green NAU Press Kit is a resource that can help you promote an event or initiative on our campus or in the community. Accompanying this kit is a recommended press release template, a list of contacts for distribution of your press release, and a suggested campaign timeline. These tools are by no means a requirement, but rather a guide for carrying out a successful promotional campaign. All too often events are not adequately publicized until a couple days before the event. This is NOT an acceptable marketing timeline for your event. Campaign Timeline When planning a marketing campaign for your event, a carefully thought out timeline is a great way to ensure successful execution. The following timeline outlines suggestions pertaining to marketing steps that would occur before your event. As noted below, we recommended that you begin your marketing campaign at least 4 weeks in advance. Week 1 Week 2 Week 3 Week 4 • Finalize event • Contact professors • Print and distribute • Tableing in Union information (date, to drive student marketing materials and various time, location) attendance • Send press release locations • Distribute tasks to • Marketing • Follow up with press • Re-distribute print team members materials design release materials if needed • Determine completed • Send out to various • Re-distibute to marketing • Meet with relavant listservs listservs if needed materials student orgs to • Push via social • Reserve location drive attendance media *Good ‘ole fashioned word of mouth is sometimes the most effective means of marketing your event. Be ready with cards, brochures, or handouts for an even bigger effect. Press Release Contacts NAU Flagstaff Inside NAU – email@example.com AZ Daily Sun – Check online for specific contact Green NAU – firstname.lastname@example.org Flag Live – email@example.com Plaid – firstname.lastname@example.org The Noise – email@example.com Public Affairs – OPAffairs@nau.edu Flagstaff Business News – firstname.lastname@example.org The Lumberjack – email@example.com *Be sure to request to have your event put on any NAZ Today – newsroom@NAZtoday.com relevant calendars. NAU TV – firstname.lastname@example.org KNAU – email@example.com