Customer Effective Announces AHIP Sponsorship and Continued Success with
Health Insurance Carriers
Microsoft Dynamics CRM Featured at Health Plan Carriers National Conference
Greenville, SC, June 16, 2012 --(PR.com)-- Customer Effective Inc., an award winning Microsoft
Dynamics CRM partner, announces their continued success in the Health Plan industry and their
participation at the 2012 America's Health Insurance Plans (AHIP) Institute June 20-22nd at the Calvin L.
Rampton Salt Palace Convention Center in Salt Lake City. As the technology requirements of health plan
carriers continue to evolve with Health Care Reform, Customer Effective's commitment to the Health
Plan Vertical has expanded to meet the needs of its customers. Recent wins with BlueCross BlueShield of
Alabama as well as expansions within ongoing engagements with BlueCross BlueShield of South
Carolina, and Blue Cross of Northeastern Pennsylvania validate the direction of the Dynamics CRM
Platform along with the vertical expertise of Customer Effective professional services.
As Customer Effective continues to build on their successful Microsoft CRM implementation projects
with Health Plans across the U.S., Institute 2012 allows Customer Effective to demonstrate their solution
and experience to the thousands of expected attendees. Blue Cross Blue Shield of South Carolina will join
Customer Effective to showcase their success with the Dynamics CRM Platform at the conference.
At Institute 2012, Customer Effective will be exhibiting their solutions for Health Insurance Carriers,
· Sales and Marketing Automation for Group and Individual Plans
· Enrollment and Renewal Management
· Report Automation for Regulatory and Legislative Compliance
“Customer Effective is excited about the opportunity to promote the success we are having with our
customers in the health plan space,” says Tap Haley, Director of Insurance Solutions for Customer
Effective. “We have leveraged the power of the Dynamics CRM Platform to develop industry-specific
templates for health plan carriers. The platform helps to automate business processes and provides them
with a platform that is easy to change to meet the demands of regulatory and legislative compliance.
Because Outlook and Excel are the predominant end-user applications used in most health insurance
carriers today, the Microsoft-based CRM platform enhances user-adoption and minimizes the amount of
time necessary to bring new users into the system.”
Customer Effective's Health Plan solution has improved business processes for their customers, including
BlueCross BlueShield of South Carolina (BCBSSC). According to David Gwin, Regional Sales Director
for BCBSSC, “Renewals used to be harder than new business. Now a renewal that used to take 10 hours
takes only 5 minutes.”
About Customer Effective
Customer Effective is a leading innovator in relationship management solutions based on Microsoft
Dynamics Customer Relationship Management (CRM). Customer Effective became Industry Certified
for Financial Services by AMR research in 2010 and was the 2009 Microsoft Dynamics Financial
Services CRM Partner of the Year. Other recent CRM and Microsoft awards include recognition as a
2010 CRM Partner of the Year Finalist, 2010 Microsoft Dynamics President's Club and Inner Circle
distinction, and a member of the 2008 Inc. 500 list. For more information, visit CustomerEffective.com.
America's Health Insurance Plans (AHIP) is the national trade association representing the health
insurance industry. AHIP's members provide health and supplemental benefits to more than 200 million
Americans through employer-sponsored coverage, the individual insurance market, and public programs
such as Medicare and Medicaid. AHIP advocates for public policies that expand access to affordable
health care coverage to all Americans through a competitive marketplace that fosters choice, quality and
innovation. Visit their website at AHIP.org.
Customer Effective Inc.
Contact via Email
Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/420646