NEWS RELEASE For Immediate Release Contact Robin Richmond

							NEWS RELEASE                                                             For Immediate Release
                                                                      Contact: Robin Richmond/
                                                                                 (858) 213-3586
                                                                      rrichmond@blueyield.com
                                                                             www.blueyield.com




               Smart Phone Users Can Now Lower Their Car Payments
  BlueYield Relationship with Endorsed Insurance Markets Opens New Distribution Channels

Mission Viejo, CA - (August 31, 2011) – BlueYield, Inc., a consumer auto finance lending
exchange and leading provider of private-label affinity automotive financing programs, today
announced their partnership with Endorsed Insurance Markets, LLC to launch an auto refinance
offer distributed to consumers via smart phone.


“Mobile advertising through smart phones represents an exciting new channel to distribute our
products and services,” said BlueYield EVP of Business Development, Doug Bower. “We believe
that smart phones will continue to revolutionize the way in which products are advertised,
researched, and purchased. We want to be a part of that revolution. It’s a powerful way for us
to get our auto refinance message to consumers.”


“Endorsed Insurance Markets is actively testing auto insurance product distribution through
mobile banner advertising with very good results,” said Endorsed Insurance Markets CEO,
Jaimie Pickles. “We believe an auto refinance offers is a logical extension of the value message
we have been testing with consumers.”


“Consumers are responding to a strong savings message,” continued Pickles. “People are very
focused on opportunities to lower their monthly expenses, particularly when it relates to saving
on their monthly car payments. We believe that auto refinance is a tremendous way to provide
consumers with a method to lower their monthly vehicle payments.”
In addition to auto purchase, lease buyout and private party loans, auto refinance loans are
available from BlueYield and can also include cash out based on an applicant’s credit and equity
in the vehicle. A consumer can benefit from an auto refinance loan by lowering their current
interest rate and/or extending the term of the loan. On average, BlueYield’s customers lower
their monthly auto loan payments $50, $100 or more by customizing their loan term that best
meets their budgetary needs.


About Blue Yield, Inc.
BlueYield is a "direct-to-consumer" auto finance lending exchange, delivering exceptional value
to its affinity partners, consumers, and lenders. The company deploys proprietary technology,
sophisticated processes and high-touch service to create a unique experience for consumers
seeking an alternative to dealer-sourced financing. BlueYield’s advanced technical capability
combined with a national network of established lenders creates an efficient platform for
marrying the automotive finance needs of borrowers with the financial resources of lenders.
BlueYield delivers robust financing solutions through affinity partners such as AAA and Hertz, as
well as powering the online brands AffinityAutoLoans.com, BlueMonkeyJunction.com, and
AutoClubFinance.com.
                                              ###