A Click On Your Profits
Pay-per-click advertising is a very economical compared to other
advertising tools on the Internet. You pay only when a visitor clicks on
your ad and goes to either your web site or to the website of which you
are an affiliate of. The advantage of pay per click advertising is that
you do not need a website, and this is an ideal way for home business
beginners to earn money on a low budget.
The main advantage of Pay per click adverting is that you only pay for
actual clicks on your ads. Pay per click internet advertising lists your
ads according to your bids on your keywords. Of course, ads which pay
more are ranked higher.
Google Adwords and Yahoo Search Marketing are the two most popular Pay
per Click programs on the net.
Another advantage of Pay per Click programs is that you can constantly
monitor the progress of your ads, edit your keywords, change the bids on
your keywords, Change the Daily Budget (You can set a daily budget for
your ads. After your daily budget gets exhausted, your ads stop running.
on that day) This can be done anytime and any number of times. If you
find your ads are not working for you , you can pause the ad or simply
Before you actually launch on a pay per click advertising, make sure to
check out your competition. It will give you a good idea as to how to
structure your ad. Also make out a list of keywords with which you want
to link your product. A useful tip is to try out Wordtracker’s trial
package to get the necessary keywords. You can also get the KEI (Keyword
Effectiveness Index) here which will allow you to determine the niche
keyword and not get lost in a sea of keywords. This is a very effective
tool to determine the competition of the keywords and gives you a good
idea as to which keywords to bid for to get targeted audience to click
your ads at an economical price.
The Pay per Click advertising allows you to test market your future
campaigns. If you intend to launch a full fledged website , Pay per Click
advertising allows you to test the waters. You can analyse your keywords
and find out which works for you best You can also test viability of the
products for which you are an affiliate of.
Pay per Click advertising not only helps you in earning money but can
also be a very effective marketing and information tool for your future