24 www.FarmProgress.com June 2011 The Farmer-Stockman
CAB board chairman ﬁnds
ways to make connections
By LYNDEE PATTERSON er’s enemy.”
Key Points Olson also is
HERE’S no rigid job description for the ■ Hereford, Texas, rancher is a mover and working to connect
chairman of Certiﬁed Angus Beef LLC’s shaker for beef industry. producers to con-
board of directors. But the elected, vol- sumers.
■ Steve Olson shows educators what
untary position entails a lot of responsi- ranchers do to produce a great product. Last year, he rep-
bility, and those who excel at the job tend to resented CAB and
■ Olson helps bridge connection between
redeﬁne it with passion and energy. ranchers in general at
producers and consumers.
Hereford, Texas, rancher Steve Olson the South Beach Food HERE’S HOW: Olson explains “cow food” to a group of
excels as chairman, says John Stika, CAB and Wine Festival in visiting chef educators to the Olson Cattle Co. ranch.
president. “He is a staunch spokesman for It’s no passive role. Miami. Surrounded by
the brand, and not just to fellow cattlemen. “We’re trying to change urban consumers and chefs, he helped put of preconceived notions, but instead asks
Steve’s been a very visible example of what the whole atmosphere a face on beef production. where the brand needs to go, and works to
this brand stands for.” with the board,” Olson More recently, Olson and his wife, ﬁnd the best way to get there.”
Elected ﬁrst to the American Angus says. “We want to make it Ginger, hosted a ranch tour for Johnson With the ability to teach, and the willing-
Association Board in 2006, Olson ran for more of an open discus- and Wales Culinary School chefs at Olson ness to learn, Stika says Olson is a great
and was elected to the CAB board the next sion between the board Cattle Co. The guests saw the entire opera- resource to help reduce the disconnection
year, currently serving his second year as OLSON and staff, so we can be tion and all of its processes. between producers and consumers. Events
chairman. He’s more than capable of acting more aware of all the activ- “They had lots of questions — and lots like Johnson and Wales chefs’ tour demon-
as a liaison between the board and CAB ities and discuss possibilities to promote of misconceptions brought on by animal strate how much work needs to be done.
executives, reviewing ﬁnancial activities the brand.” activists,” Olson says. “We tried to resolve It is up to ranchers to be aware of the
and everything else one might anticipate. these by showing them the handling, care gap and to make an effort to inform con-
But there’s more than the expected. Not the enemy and treatment practices we use to create a sumers, Olson says.
“CAB helped change the whole beef in- Olson hopes to see positive change not wholesome product.” “I live on a ranch; I don’t live in a big city;
dustry, and it is an honor to be a part of only within the board, but also within the One of the highlights for Olson was and I don’t always think about their lack of
that continuing process,” Olson says. entire beef industry. knowing the information provided would any concept of what we do and where we
He works to evolve and enhance board “One neat revelation I’ve had from my be passed on to students. come from,” he says.
roles to beneﬁt the world’s leading beef time on the board has been seeing how “The people we had here are educa- In the past, consumers trusted farmers
brand and all the segments of the beef in- all the segments of the beef industry are tors,” he notes. “What better place to start and ranchers. “Now that’s not always the
dustry that it connects. intertwined,” Olson says. than with those who are teaching other case,” Olson says. “We need to educate
“We’ve learned how to utilize the board Because of that connection, he encour- people?” people and tell them about ourselves and
members beyond formal ‘budgetarians,’ ” ages everybody from cow-calf producers While Olson may teach, he’s also eager to promote not just our products, but our
Stika says. “Steve’s been a great asset in to retailers to embrace the partnership to learn. “Steve is truly a student of the in- livelihood.”
helping us promote our story.” and work together. “We are not each oth- dustry,” Stika says. “He doesn’t bring a lot Patterson is with CAB.
Special Rangers recover $3.6M in stolen items
By CARMEN FENTON Key Points the number then peaked at just over 7,400. crime in the rural Southwest.
“Livestock and ranch equipment theft Rangers are aided by TSCRA market
■ TSCRA Special Rangers recover millions in is a big problem in Texas,” says Larry Gray, inspectors who collect brands and other
TOLEN livestock and ranch equip-
ment worth more than $3.6 million stolen property last year. the association’s executive director of law identifying marks on about 4 million to 5
were recovered or accounted for ■ Many thieves received prison time, or had enforcement. “The good news is that most million cattle sold at 104 Texas livestock
during the past year by the Texas and to pay restitution for crimes. of these thieves get caught because of the markets each year. Inspectors report their
Southwestern Cattle Raisers Association ■ Both rangers and market inspectors hard work and dedication of the Special ﬁndings to TSCRA, where the information
Special Rangers. combine talents to track thieves. Rangers.” is entered into the nation’s largest brand
The producer group based in Fort Last year, TSCRA Special Rangers inves- recording and retrieval system. This da-
Worth, Texas, was founded 134 years ago In 2010, more than 7,700 head of cattle tigated 978 cases in Texas and Oklahoma, tabase is the ﬁrst source checked when a
to ﬁght cattle theft in Texas, a problem that and horses were reported missing or stolen mainly involving stray or stolen livestock. special ranger receives a theft call.
still plagues ranchers today. to TSCRA, a slight jump from 2009, when The total market value of all recovered Gray says ranchers should brand cattle
livestock and property reached $3,616,559. to help prevent theft and aid in the re-
Convicted thieves received a total of 113 covery if their livestock is stolen. Locking
years of prison, state jail, probated and gates and counting cattle regularly also can
suspended sentences, and deferred adju- help. Parking trailers and equipment out
dication. Thieves also paid more than $1.1 of roadway sight and marking your sad-
million in restitution, ﬁnes and court costs. dles, tack and other equipment with your
driver’s license number not only is a deter-
No taxpayer money involved rent, but also aids in recovery and return of
Reaching GALEN GERDES
Though the association’s rangers are com-
missioned by the Texas Department of
“Becoming a TSCRA member and dis-
2116 Independence Ave. playing the blue gate sign on your prop-
the cattlemen Grand Island, NE 68803
Public Safety or the Oklahoma State Bureau
of Investigation, they are not funded with erty where it can be seen from the road is
Ofﬁce: (308) 382-4686 taxpayer dollars. TSCRA membership dues, one of the best deterrents to theft,” Gray
important Cell: (308) 380-0302 paid for by ranchers and landowners, pro- says. “Thieves know what the blue gate sign
Fax: (308) 382-5044 vided the rangers with funds for salaries, means, and they are less likely to come on
to you! email@example.com equipment and training.
The 29 rangers are strategically sta-
TSCRA is the largest and oldest livestock
To place your livestock ads and for all your livestock needs, tioned throughout Texas and Oklahoma. association in Texas, representing more
contact Galen or visit www.TheFarmerStockman.com In addition to being trained in all facets of than 15,000 beef cattle producers with
law enforcement, each ranger has in-depth about 4 million head of cattle on 51 million
Get the most from your advertising dollar. knowledge of the cattle and ranching in- acres, primarily in Texas and Oklahoma.
dustry, making them an asset to ﬁghting Fenton is with TSCRA.