VP Marketing Business Development in Boston MA Resume Antony Revis by AntonyRevis


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                                                         Sudbury, Massachusetts, 01776 USA
                                                                           +1 978 760 3848

A senior general management and marketing executive with skills developed in diverse
technologies, roles and industries. An innovative strategist with the proven ability to grow
brands, and identify, launch and manage products in business-to-business and business-to-
consumer organizations. Demonstrated business development and sales management success
for end-user, channel, retail and OEM business. Skills include developing key business
partnerships and strategic alliances as well as mentoring direct reports to higher levels of
performance and effectiveness. Acknowledged for problem solving ability and understanding
of the industrial mobile computing and business solutions market.

        Profitable P and L experience               Business planning and analysis
        Public and private companies                Mentoring and teaching

DATAMAX-O’NEIL, ORLANDO, FL (A division of Dover Corporation) 2009-2011
$150 million global business: designs, manufactures and markets, globally, barcode label
printer products for enterprise-wide applications. Dover is an $8 billion global business with
4 strategic business units.
Vice President – OEM Business and Strategic Alliances
    Post acquisition of Extech portable printer division by Datamax-O’Neil
        Integrated Extech’s global distribution channel into D-O structure
        Advised integration teams for product management and supply chain
        Managed and developed key private label and OEM businesses:
                - 2011 performance at 154% of plan
        Grew business through primary strategic alliance partner in 2011 (first time for 4
        years); increased strategic hardware partners from one to five.

EXTECH INSTRUMENTS, WALTHAM, MA (Purchased by FLIR in 2007)                          1997-2009
$50 million company with two business units: test and measurement instruments and
portable printers.
General Manager, Portable Printer Division (P & L responsibility)
   After successfully guiding the division as a consultant for 4 years, took on full-time role
       Generated 10 time increase in revenue ($10 million at time of acquisition)
       Developed the brand into a significant player in the printer market
       Guided and managed Engineering/Product Development, Supply Chain, Sales and
       Marketing: introduced 4 new product ranges, expanded domestic and international
       distribution, and negotiated supply agreements with key vendors to reduce product
       costs (assembled in USA)
       Developed business strategy; implemented effective marketing and advertising
       programs; developed performance metrics
       Assisted in acquisition of Extech Instruments by FLIR Corporation

Antony Revis                                                                                1
       Prepared offering memorandum and identified potential acquirers; resulted in sale of
       the printer division to Datamax-O’Neil

ANTONY REVIS & ASSOCIATES, CONCORD, MA                                          1993-1997
Operated consultancy while studying for DBA at Boston University focusing on solving key
operating problems.
Principal - Management Consultancy
       Operated as part-time General Manager for my clients, including Extech Instruments
       Taught courses in Marketing (MBA level), Advertising (Seniors) and Business
       Statistics (Freshman) at Boston University School of Management

PSION INCORPORATED, CONCORD, MA                                                     1990-1993
Psion Inc. is the NA subsidiary of Psion PLC a UK based designer and marketer of handheld
computer systems.
   Profit and Loss responsibility for guiding the strategic direction, growth and development
   of the North American operations of Psion, a UK product-based microelectronics
   company specializing in the design, manufacture and marketing of portable computers
       Implemented a distribution system for professional, corporate and consumer markets
       including VARs, VADs and retailers
       Built revenue and market share - sales more than doubled
       Relocated the company to Massachusetts; negotiated a $1 million line of credit
       Secured OEM contracts and significant end user business for business to business
       unit; established retail distribution for the business to consumer unit;
       Improved the balance sheet.

Vice President - World-Wide Sales and Marketing
   Responsible for all worldwide sales and marketing revenue of $50 million including $15
   million exported. Keystone was the only manufacturer of 35mm cameras in the West.
       Directed the U.S. sales force: direct and indirect selling to mass merchandisers,
       discount and drug chains, specialty retail, military, and premium markets
       Controlled direct and distributor sales internationally
       Negotiated a major trading agreement with Mitsubishi International to sell “Made in
       USA” cameras through a Japan department store chain
       Directed the performance of European and Canadian subsidiaries.

POLAROID CORPORATION, CAMBRIDGE, MA and St. Albans, England                   1976-1987
  Exhibited strong upward career movement during an eleven-year period in financial
  planning and analysis, sales, marketing and marketing management, product
  management, sales management, market research and strategic planning. Relocated to
  Corporate HQ in 1983.

MBA               Management and Business Analytics          Lancaster University (UK)
BSc               Chemistry and Physics                      London University (UK)

Antony Revis                                                                               2

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