Or Ka Man Wong Shuk Kwan Szeto Wing Yan

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					門票安排
Demand>Supply
     Price

             S


P1




                 Shortage

P2

                            D
                                Quantity
Dissipation of rent(租值消散)

   Dissipation of rent is a situation where potential
    income is not captured ; instead, it dissipates in the
    sense that no person in the model claims it.


   租值消散是指在沒有人能夠獨享資產價值的情況
    下,資產的價值會因競爭而消散。
 Dissipation of rent(租值消散)
                   Price
                           S

                               Dissipation of rent
              P1


Non-price
competition


              P2


                                                     D
                                                         Quantity
Black Market(黑市)
     Price

             S


P1               Pe = P of Black market




                      Shortage
P2
                                          D
                                              Quantity
             Q
Hospitality Programs(好客計劃)

   In order to attack others of black market selling ticket (黃牛飛),
    Hospitality Programs was carried by FIFA
   To order a ticket under this programs, the price of it is much
    more higher than the normal one
   Needn’t draw lots ; ensure a best seat will be provided

   為打擊黑市(黃牛飛),國際足協設立好客計劃
   以比普通票貴十幾倍的價錢訂票,
   不用抽籤、更保證靚位
Consumer Surplus (消費者盈餘)
   CS = TUV-TEV
                Price
                        S
    C.S.

           P1




    TR
           P2


                            D   Quantity
                        Q
Price discrimination (價格分歧)
• Price discrimination is a pricing practice that is
  commonly found in the price-searcher’s market
• Third degree price discrimination:
  different prices for the same goods on customers on
  two separate markets

• 價格分歧是一個在覓價者市場內出現的價格機制
• 第三種價格分歧:
  在兩個不同的市場內以不同的價格售買同一種物品
The Price of the tickets and the
         seating plan
                   第1級   第2級   第3級   第4級
             揭幕戰 300     180   115   65

             分組賽 100     60    45    35

             16強   120   75    60    45

             8強    180   110   85    55
             4強    400   240   150   90

             季軍戰 120     75    60    45
             決賽    600   360   220   120
          Middlemen(中介人)
• The exist of middlemen is to lower the transaction cost.
• In this case, the Travel & Tourism industry is act as
  middlemen
• The Travel & Tourism circles buy the tickets through the
  internet and the local agencies and resale to the buyers
  at a higher price
• Middlemen will earns the gain and minimizes the
  transaction cost of both sides

• 在這個案中,擔當中介人角色的是旅行業界
• 業界透過上網及當地代理取得門票,再高價轉售買家
• 中介人賺取利益,從中減輕雙方的交易費用
               Conclusion
• To summarize, FIFA sell the tickets in two different
  forms:
• -To set the price below the Pe in order to please the
  public
• -To carried out Hospitality Programs and sell the
  best seats and the prices which are near the Pe.

• 總結,賽會把門票分開兩種模式發售:
• -講求與眾同樂,把門票訂價於市場平均水平之下
• -推出好客計劃,將最佳位置的門票以貼近市場價格
  水平出售
6A
Or Ka Man(15)
Szeto Wing Yan (17)
Wong Shuk Kwan (18)

				
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