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Regional Director Field Marketing in Ft Lauderdale FL Resume Jason Granieri


Jason Granieri is a tenacious marketing leader, utilizing outstanding organization, communication, and correspondence skills to build solid customer relationships.

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									                                               Jason Granieri
             Fort Lauderdale, FL 33334 ▪ 310.713.9090 ▪ ▪

             “It’s not what you’ve got, it’s what you use that makes the difference”-Zig Ziglar

                                 REGIONAL MARKETING DIRECTOR
    Sales leadership | Go-To-Market | Brand Strategies | New Account Development | Motivation Training
            Negotiations | Territory Expansion Management | Distribution/Customer Call Points |
               Competitive Brand Analysis | Social Media - Market Trends | 360 Development
Tenacious leader, utilizing outstanding organization, communication, and correspondence skills to build solid
customer relationships. Experience in business-to-consumer sales and marketing. Background involves both
account management and new business development. Recognized for exceeding expectations, as well as
establishing, conveying, and implementing vision. Proven record of success launching new products and creating
name recognition in a highly competitive marketplace. Called on major decision-makers and served in a consultative
capacity, building rapport and interactive relationships. Sought by corporate management on numerous occasions
to turn struggling markets profitable and to increase product penetration in previously untapped regions. Generate
top-quality results by demonstrating superior product knowledge and integrity. Resourceful when faced with
obstacles and adaptable to sales situations. Energized by new challenges. Genuine, polished team player; committed
to organizational success.
                                          Value Added Areas of Expertise
       Territory Management/Prospecting                                   Multi-site Operations Manager
       Strategic Sales/Marketing Skills                                   Product Imaging/Promotion
       Professional Customer Relationships                                Social Media Marketing Trends
       Training/Employee Development                                      Employee/Customer Training
       Market Identification/Penetration                                  Sales Forecasting
       Finance/Budgeting                                                  Strategic Alliances/Relationship Building

        Proficiency in Training and Motivating sales/marketing force, building team concepts, and effectively
        interacting with decision-makers at all professional levels.
        Develop innovative strategies to illustrate major product benefits and establish corporate vision.
        Create partnerships and liaisons to achieve outstanding results in multi-faceted industries and B2B.
        Motivate, coordinate, and lead teams thru leadership, initiative, confident communication skills, and
        attention to detail.
         Solutions oriented to listen to customer’s needs, match needs to product benefits, and develop solutions
        that offer the best return on investment.

"Jay is a highly capable, results oriented business professional who clearly understands brand marketing. Jay
                    is a top performer."-Sharlie Reynolds, Regional Marketing Manager SE,
                             Active Lifestyles Business Unit, The Coca-Cola Company
                                                CAREER SNAPSHOT
   Southeastern Market Director ▪ 2010 to Present                  Medical Equipment Territory Manager ▪ 2002 to 2004
              Mix 1, based in, Boulder, CO                                     Surgical Principal, Los Angeles, CA
     District Marketing Manager ▪ 2006 to 2010                          Specialty Sales Representative ▪2002 to 2002
    Glaceau/Coca-Cola Company, Fort Lauderdale, FL                 Celltech Bio-pharmaceutical Company, Hermosa Beach, CA
      Partner/ General Manager ▪ 2004 to 2006                           Specialty Sales Representative ▪ 2000 to 2002
       University Fitness Club, Fort Lauderdale, FL                    Wyeth Ayerst Pharmaceuticals, Hermosa Beach, CA

                                          PROFESSIONAL EXPERIENCE
Southeastern Market Director                                                                    2010 to Present
Mix 1, based in, Boulder, CO
Oversee 20+ sales/marketing team members covering Florida/Georgia markets with sales in excess of $2.2M regionally and a
national goal of $5.3M.
                                              Jason Granieri (2)
              Fort Lauderdale, FL 33334 ▪ 310.713.9090 ▪ ▪

(continued) Southeastern Market Director ▪ Mix 1, based in, Boulder, CO
        Largest geographic market accountabilities, multicultural understands & managed 5 Distributor networks
        Charged with fostering relationships regional influencers educating buying habits based off products feature
        benefits, and corporate sales/marketing strategies
        Generated key account management relationships with buyers & national brokers: ex, Whole Foods, Sedano’s,
        Publix, and independent channels. Presented at broker opportunities Crossmarks, Presence Marketing
District Marketing Manager                                                                           2006 to 2010
Glaceau, Active lifestyle brands/ Coca-Cola North America , Miami/Broward/Palm Beach, FL
Oversaw marketing, sales trainings, and branding of core products: ION4 Powerade & Zero, FUZE, Smartwater.
         Motivated, demonstrated, and trained a team of eight with annual budget in excess of $450,000.
         Developed and directed regional marketing campaigns for regional and national retailers including
         independent and chain Multicultural customers.
         Networked with National Partnerships, designed campaigns for different brands strategies and integration.
         Led execution on all regional media buys: ads, radio, OOH, print, and independent promotion messaging.
         Created and delivered effective marketing presentations in line with sales objectives to both the SEA-Beverage
         network and to the Coca-Cola Enterprise’s distributor system to assure continued ROI and market success.
         Increased Smartwater sales 38% within (yol) and up 20% overall 2010 total brand sales/marketing goal.
Partner/ General Manager                                                                                 2004 to 2006
University Fitness Club, Tamarac, FL
Launched a 18,000 Sq. Ft. facility. Directly oversaw the Wellness Center offering massage, physical therapy , and weight
management programs. In addition, oversaw all fitness areas and staff including: cardio deck, weight rooms, group exercise,
and personal trainers. Spearheaded marketing plans and increased membership.
         Increased group exercise classes by 20%; participation levels up 80-100%; classes at capacity.
         Successfully introduced new revenue based programs including a group circuit programs, running programs,
         youth and adult Mixed Marital Arts, Zumba and Sliver Sneakers.
         Created member retention programs in all areas of fitness.
Medical Device Territory Manager                                                                          2002 to 2004
Surgical Principal, Los Angeles, CA
Exceptional ability to cultivate relationships and generate business with General, or Specialty surgeons, physicians, and key
hospital/physician office decision makers.
         Increased approximately $3M in residual regional accounts, while securing new business accounts.
         Developed new business and trained general surgeons on new minimally invasive mechanical procedures.
         Created solutions with Procurement/Purchasing Nurses for commitments as non-approve vendor.
         Displayed competitive knowledge of multiple product lines.
Specialty Sales Representative                                                                           2002 to 2002
Celltech Bio-pharmaceutical Company, Hermosa Beach, CA
         Participated in a corporate restructuring due to lead drug not meeting national goals.
         Trained in field of ADHD and Schedule 3 cough-suppressant.
Specialty Sales Representative                                                                  2000 to 2002
Wyeth Ayerst Pharmaceuticals, Hermosa Beach, CA - example again
        Launched product and attained second highest market share for product from initial launch.
        Increased product territory market share.
        Led specialty training programs for cardiologists and gastroenterologists.
     Bachelor of Arts ▪ Design ▪ 1997 ▪ The Ohio State University, Columbus, OH ▪ VP of Phi Delta Theta Fraternity
                                        COMMUNITY INVOLVEMENT
  Itrace Foundation Board Member - To improve the health and wellness for young children to end childhood obesity.
                 Fort Lauderdale Turkey Trot 5K Committee – highest individual fund raiser 2011
                                         Passionate Triathlete - 2010

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