Download Logo Increasingly Isolated Moms Turn Online for Sustaining Friendshi Survey Shows 40% of Moms Report They Do Not Have a Best Friend 09.29.2009 – Gather, the leading social network to make new friends and form new social circles, and Mom Central Consulting, the premier social media agency Twitter Pitc specializing in Marketing to Moms, today release results of a survey conducted to @momcentral results of a su understand Moms’ social habits online. Over 1,300 Gather Moms answered an in- behaviors depth questionnaire about their online and offline behaviors, as well as attitudes about networking, community connectivity, and sense of self. Mom Central News Facts Consulting’s analysis reveals that a majority of Moms (60%) feel lonely and • Survey of unsupported in their day-to-day lives and have turned online – to social networking partnership sites, community forums and chat rooms – to make new friends. Consulting ( • Key findin The results of the survey show that over 60% of Moms have made a new friend Gather Mom survey online in the last year connecting around shared passions, life stories, and • Mom Centr parenting issues. The data also shows that of Moms who’ve made new online captured th friends, over 30% have turned the connection into a lasting offline friendship. 1 in 3 identified tre Moms also report sharing things with online friends that they do not share with analysis of offline ones. insights gain within the M The survey revealed the following interesting statistics: • Mom Centr o 40% of Moms report they do not have a “best friend” or someone with whom they firm speciali can share everything • Gather is t to make ne o 4 out of 5 Moms feel that they don’t have enough friends in their lives social circle o 60% of Moms say they have had feelings of loneliness in the past month and report feeling most lonely when their children are under the age of five and again Resource Li when parenting teens (14-18yrs) Gather Web o Over 60% of Moms reported making a new friend online in the past year Gather Mom o More than a third - 34% - have turned an online friendship into a lasting offline one Gather Mom o Over 50% of Moms feel they do not get enough support from their spouse Mom Centra o Less than 50% of Moms surveyed live near any family Mom Centra The DeBroff o Moms who’ve made friends online have connected most around their shared MCC Resear passions and interests (71%), personal stories (42%), and parenting issues (29%) Mom Centra Quotes: Tags Moms, pare “While many people may consider online connections to be less substantial than networking, ‘real world’ ones, our survey results prove that online friendships are very loneliness, meaningful to today’s Moms,” said Lisa Hurd-Walker, Family Editor for Gather.com. “Many of these new online connections Moms are making have turned into lasting and meaningful offline friendships as well. This is great news for the rest of the Moms out there who are feeling lonely but have not taken any steps to make friends online.” “Today’s Moms startlingly reveal that many lack a best friend or even a strong inner circle of friends,” shares Stacy DeBroff, national parenting expert and CEO of Mom Central Consulting. “With daily activities ranging from meetings to carpools and meal prep to eldercare, today’s Moms maintain increasingly hectic schedules. Unfortunately, this frenzied pace and lack of personal time often means a scarcity of Moms’ close friendships. As a result, we see huge opportunities for brands to facilitate Mom connectivity and in the process to build strong brand loyalty and drive to retail by Moms grateful for these connections.” About Gather Gather is the leading social network to make new friends and form new social circles. Most people want more friends to share some aspect of their lives and Gather brings people together around the things they love to do and want to talk about. Gather is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Allen & Company, The American Public Media Group, Hearst, The McGraw-Hill Companies, and Southern California Public Radio. For more information, visit www.gather.com. About Mom Central Mom Central Consulting, the premier marketing agency to Moms, works with over 200 national brands to reach, influence, and activate Moms in powerful word-of- mouth programs. The Boston-based company, founded by "parenting guru" (Wall Street Journal) Stacy DeBroff provides brands and agencies with the ability to successfully market to Moms. To find out how brands can effectively utilize these insights please contact Stacy DeBroff, CEO at stacy@Momcentral.com or 617-244- 3002 for a copy of our Survey Implications document. Short URL: http://pitch.pe/27297 About Gather About Gather Gather is the leading social network to make new friends and form new social circles. Most people want more friends to share some aspect of their lives and Gather brings people together around the things they love to do and want to talk about. Gather is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Allen & Company, The American Public Media Group, Hearst, The McGraw-Hill Companies, and Southern California Public Radio. For more information, visit www.gather.com. Contacting Gather Gather 99 Summer Street 7th Floor Boston, MA 02110 617-720-4000 Website: http://www.gather.com Press Contact Meagan Ellis Office: 617-904-9393 Cell: 508-439-3489 Email: firstname.lastname@example.org Twitter: RedHeadMeag Facebook: http://www.facebook.com/people/Meagan-Ellis/644180904 Interview Request Meagan Ellis Office: 617-904-9393 Cell: 508-439-3489 Email: email@example.com Product Sample Request Meagan Ellis Office: 617-904-9393 Cell: 508-439-3489 Email: firstname.lastname@example.org © Copyright 2009 PitchEngine, Inc.
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