VIEW Designer Jewelry by Ronaldo by jennyyingdi


									                                                                                                                             R O N A L D O SHARES TIPS
"Personalized customer service is the key."                                                                                  FOR J E W E L R Y C A R E
                                                                                                                             Cleaning your jewelry:
Gold Craft Associates/The Ronaldo Collec¬         only the finest raw materials, including 14kt                              The easiest and most inexpensive way to
tion has exhibited with Helen Brett shows         gold wire, platinum, sterling silver and 14kt                              clean your solid 14kt gold, platinum, 14kt
for at least 15 years, enjoying success at all    rolled gold to create his masterpieces. Once                               rolled gold and sterling silver jewelry is to
four shows in Memphis and New Orleans.            the designs are sculpted in metal, they are                                use any ordinary jewelry cleaner. Ronaldo
Ronaldo likes to ensure show attendance           finished with t o p quality gemstones, semi¬                               recommends The World's Wonder™. It's a
and drive buyers to his booth with incen¬         precious stones, cameos, pearls and coins.                                 great product that doesn't leave any residue
tives such as coupons and gift certificates.                                                                                 on your jewelry.
                                                  Some excellent examples of Ronaldo's skill
He builds excitement by sending a postcard
                                                  can been seen in the Monarch series, a col¬                                Simply pour some of the cleaner in a small
to current and prospective buyers before
                                                  lection of single, double, and triple basket
each show. "People don't have to attend                                                                                      plastic bowl and drop in your piece. Let
                                                  weave styles. These weaves have hundreds
shows anymore because of the Internet.                                                                                       it soak for a few minutes, use an old soft
                                                  of bends and turns that took over a year
They attend shows because they want to                                                                                       toothbrush to clean the crevices and rinse
                                                  to develop. "Working with 14kt gold and
get away from the stress of their lives and                                                                                  with warm water. You can let your jewelry
                                                  platinum is in quite a different league than
have a good time," he comments.                                                                                              dry naturally or use a cloth. We like to use
                                                  14kt rolled gold or silver," said Ronaldo,
                                                                                                                             a blow dryer on jewelry because it dries the
"Personalized customer service is the key.        "These materials are so hard, it is like trying
                                                                                                                             jewelry quicker and doesn't leave any water
Rather than spend money on advertising,           to bend and twist a coat hanger with your
                                                                                                                             spots. Once you're finished, put a plastic lid
I would rather put that money into taking         fingers. Imagine trying to wrap a coat
                                                                                                                             on the bowl to keep the cleaning solution
care of my customer. We do business like it       hanger around a pretzel without scratch¬
                                                                                                                             from evaporating. The cleaning solution
was done in the 50s or the 60s. I have direct     ing or denting the hanger or breaking the
                                                                                                                             can be reused.
contact with the customer," said Ronaldo.         pretzel." It sounds impossible, but that is
                                                  exactly what Ronaldo does when he uses
They offer a lifetime warranty on all of their                                                                               Cleaning Sterling Silver:
jewelry. They know that if the customer is        14kt gold wire and platinum to wrap around
                                                                                                                             No matter what you d o , silver will tarnish.
satisfied, the business will build naturally by   precious gemstones, pearls and cameos.
                                                                                                                             First use the jewelry cleaning method
word-of-mouth referrals.                                                                                                     described above. You may have to let the
                                                  Another outstanding example of master
                                                                                                                             piece soak longer than a few minutes, scrub
To keep up with the pace of his business,         craftsmanship     is Ronaldo's Byzantine
                                                                                                                             it with the toothbrush a little longer, or even
Ronaldo has trained 48 artisans in this           necklace. The Byzantine necklace has
                                                                                                                             go through the cleaning process more than
intricate art form. Every piece from Gold         over 780 individually made links, all made
                                                                                                                             once. If the tarnish still doesn't come out,
Craft Associates/The Ronaldo Collection           perfectly to within 1/1000 of an inch. Each
                                                                                                                             there are excellent silver cleaners on the
is handmade in Laconia, Indiana. Each             link is then put together one piece at a
                                                                                                                             market. Just remember to read the labels
piece begins as simple strands of wire and        time. This creation can take up to a week
                                                                                                                             carefully and follow the instructions on the
loose stones. One of the master artisans          to complete.
then sculpts the wire into a beautiful piece
                                                  Take     a     close      up   look    at    Ronaldo's    exquisite
of jewelry. But, the master artisan doesn't
                                                  work at the         Helen      Brett shows.         For the                CAUTION:
even start the piece until the order has been
                                                  latest   booth           information        check   www.                   Certain gemstones and semi-precious
placed - just another way Ronaldo makes
                                                   You       can    also   see     examples       gemstones can be damaged if you use an
sure the customer gets great service.
                                                  of his       beautiful     work   at                                       ultrasonic machine to clean your jewelry.
There are no molds or machine made                                                These machines use an acid based solution
jewelry pieces in The Ronaldo Collec-                                                                                        that you mix with water. This solution will
       tion. Ronaldo has developed and                                                                                       damage opals, pearls, and many of the
               copyrighted more than 892                                                                                     precious and semi-precious gemstones.
                       designs. He uses                                                                                      It will pull out the pigment in naturally
                                                                                                                             porous stones and many precious and semi¬
                                                                                                                             precious stones.

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