Information About Sachin Tendulkar_4_ by vimal.arpit


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Mike Denness incident
Main article: Mike Denness and Indian cricket team incident

In India's 2001 tour of South Africa in the second test match between
India and South Africa at St George's Park, Port Elizabeth match referee
Mike Denness fined four Indian players for excessive appealing as well as
the Indian captain Sourav Ganguly for not controlling his team.[121]
Tendulkar was given a suspended ban of one game by Mike Denness in light
of alleged ball tampering. Television cameras picked up images that
suggested Tendulkar may have been involved in cleaning the seam of the
cricket ball.[122] This can, under some conditions, amount to altering
the condition of the ball. The match referee Mike Denness found Sachin
Tendulkar guilty of ball tampering charges and handed him a one Test
match ban.[123] The incident escalated to include allegations of
racism,[124] and led to Mike Denness being barred from entering the venue
of the third test match. The ICC revoked the status of the match as a
Test as the teams rejected the appointed referee.[125] The charges
against Tendulkar and Sehwag's ban for excessive appealing triggered a
massive backlash from the Indian public.[126]
Ferrari import tax

In commemorating Tendulkar's feat of equalling Don Bradman's 29 centuries
in Test Cricket, automotive giant Ferrari invited Tendulkar to its
paddock in Silverstone on the eve of the British Grand Prix on 23 July
2002, to receive a Ferrari 360 Modena from the F1 world champion Michael
Schumacher.[127] On 4 September 2002 India's then finance minister
Jaswant Singh wrote to Tendulkar telling him that the government will
waive customs duty imposed on the car as a measure to applaud his
feat.[128] However the rules at the time stated that the customs duty can
be waived only when receiving an automobile as a prize and not as a gift.
It is claimed that the proposals to change the law (Customs Act) was put
forth in Financial Bill in February 2003 and amended was passed as a law
in May 2003. Subsequently the Ferrari was allowed to be brought to India
without payment of the customs duty (INR1.13 crore (US$225,435) or 120%
on the car value of INR75 lakh (US$149,600)).[129] When the move to waive
customs duty became public in July 2003, political and social activists
protested the waiver[130] and filed a PIL in the Delhi High Court. With
the controversy snowballing, Fiat India agreed to pay the import
Fan following
Sudhir Kumar Chaudhary, a fan of Tendulkar who earned the privilege of
tickets to all of India's home games

Tendulkar's entry into world cricket was hyped up by former Indian stars
and those who had seen him play. Tendulkar's consistent performances
earned him a fan following across the globe, including amongst Australian
crowds, where Tendulkar has consistently scored centuries.[59] One of the
most popular sayings by his fans is "Cricket is my religion and Sachin is
my God".[132] Cricinfo mentions in his profile that "... Tendulkar
remains, by a distance, the most worshipped cricketer in the world."[133]
During the Australian tour of India in 1998 Matthew Hayden said "I have
seen God. He bats at no. 4 in India in Tests."[134]
There have been many instances when Sachin's fans have done extreme
activities over Sachin's dismissal in the game. As per reports by many
Indian newspapers, a person hanged himself being distressed over Sachin's
failure to reach 100th century.[135]

Some analysts have found that Sachin is the greatest ever cricketer in
the world surpassing Don Bradman. At home in Mumbai, Tendulkar's fan
following has caused him to lead a different lifestyle. Ian Chappell has
said that he would be unable to cope with the lifestyle Tendulkar was
forced to lead, having to "wear a wig and go out and watch a movie only
at night".[118] In an interview with Tim Sheridan, Tendulkar admitted
that he sometimes went for quiet drives in the streets of Mumbai late at
night when he would be able to enjoy some peace and silence.[136]
Tendulkar has a presence in the popular social networking site Twitter
with the user name sachin_rt since May 2010.[137]
Business interests

Tendulkar's immense popularity has led him to be an early pioneer in
India on cricket business dealings when he signed a record sports
management deal with Worldtel in 1995, the value of the deal being INR30
crore (US$5.99 million) over five years.[138] His next contract with
WorldTel in 2001 was valued at INR80 crore (US$15.96 million) over five
years.[139] In 2006, he signed a contract with Saatchi and Saatchi's
ICONIX values at INR180 crore (US$35.91 million) over three years.[140]

Tendulkar has opened two restaurants: Tendulkar's[141] (Colaba, Mumbai)
and Sachin's[142] (Mulund, Mumbai) and Bangalore. Sachin owns these
restaurants in partnership with Sanjay Narang of Mars Restaurants.

In 2007, Tendulkar also announced a JV with the Future Group and Manipal
Group to launch healthcare and sports fitness products under the brand
name 'S Drive and Sach'.[143] A series of comic books by Virgin Comics is
also due to be published featuring him as a superhero.[144]
Commercial endorsements

Sachin Tendulkar has been sponsored by several brands throughout his
career including Boost (1990–present),[145] Pepsi (1992–2009),[146]
Action Shoes (1995–2000),[147] MRF (1999–2009),[148] Adidas (2000–
10),[149] Britannia (2001–07),[150] Fiat Palio (2001–03),[151] TVS (2002–
05),[152] ESPN Star Sports (2002–present),[153] Sunfeast (2007–13),[154]
Canon (2006–09),[155] Airtel (2004–06),[156] Reynolds (2007–
present),[157] G-Hanz (2005–07),[158] Sanyo BPL (2007–present),[159]
Toshiba (2010–present),[160] Colgate-Palmolive,[161] Philips,[161]
VISA,[161] Castrol India (2011–12),[162] Ujala Techno Bright[163] and
Coca-Cola (2011–13)[164]

He has also been a spokesperson for National Egg Coordination Committee
(2003–05),[165] AIDS Awareness Campaign (2005)[166] and Luminous India
Political career

In April 2012, Tendulkar accepted the Rajya Sabha nomination proposed by
the president. He is the first active sportsperson and cricketer to have
been nominated to the Rajya Sabha.[168] Reactions to this decision
included: Sanjay Manjrekar who said that he was "actually shocked by the
story itself, first by the nomination as it came without any warning. And
that Sachin has accepted it is even more shocking. When I visualise what
Sachin could possibly do after retirement, I thought something connected
to cricket, coaching and all that, may be some business or social
activity. But Rajya Sabha MP after retirement or even at this stage of
career is something that was not even in my wildest guess." MP and former
cricketer Kirti Azad said that the move was akin to an honourary degree
on an eminent person and said that "Why should he not be successful?
Unlike a Lok Sabha MP, he does not have to worry about his constituency
and he could focus on the topics related to sports. I’m confident he will
do a good job." Former Indian captain Dilip Vengsarkar reacted in saying
that "so far, they were nominating persons from other fields. Now that a
sportsman has been nominated to the Rajya Sabha, a good precedent has
been set." DNA questioned if Tendulkar could handle the political system
and was aware of the issues, though it also said that he has now outlined
in partisan politics in choosing a party after the nomination followed a
visit to the head of the Indian National Congress' residence in New
Delhi[169] at the behest of party MP Sanjay Nirupam.[170] The nomination
was also made by the president, who is a member of the INC, in the same
year as she faces re-election. Actor Sanjay Dutt, who had also tried to
become a MP, said that "it is an honour to be in the Rajya sabha. I am a
fan of Sachin. He is the pride and jewel of India. But, I am not happy
that he is a Rajya Sabha member. He should have been the way he is." He
was also said to have the support of Amitabh Bacchan.[171] His decision
to be a MP was also criticised in some quarters: Former Indian captain
Ajit Wadekar said that "hope[s Tendulkar] does not suffer the same fate
as another legend, Amitabh Bachchan, politics is a big game. He had only
said he is not going to retire soon. But, my fear is how will he divide
his time and responsibilities." Former member of the Indian 1983 Cricket
World Cup team Madan Lal was also surprised, saying that "the kind of
person Sachin is, we never expected him to take up politics." The
Maharashtrian party Shiv Sena's MP Sanjay Raut questioned the timing and
asked "is Sachin being used to divert attention from the problems
plaguing the Congress?" The Communist Party of India's Gurudas Dasgupta
sad that "I welcome the decision to nominate Tendulkar, but at the same
time when Sourav is in his top form, his name, too, should have been
considered."[170] His current colleague Harbhajan Singh said that he was
"proud that Sachin is getting the honour. He deserves much more than
that. May God bless him always."[172] Anti-corruption campaigner Baba
Ramdev said that the INC was using the nomination and Tendulkar's stature
to boost its battered image through series of scandals and electoral
defeats.[173] Five-time World Chess Champion, Viswanathan Anand said "I
hope he (Tendulkar) enjoys his role and he is able to do it very well.
It's a big step for him and I think he will enjoy it". [174] Former
Indian football captain Baichung Bhutia reacted neutrally saying a
nomination of a sports candidate was a personal choice to accept.

On 2 May, Tendulkar was elected to seat number 103 in the Rajya
Sabha.[175] He took the oath as a member of the Rajya Sabha on 4 June;
however he could not take the oath during the budget session due to the
ongoing IPL.[176] "Cricket comes first," Tendulkar said when reporters
asked whether he preferred cricket to parliament.[177] Sachin Tendulkar
had been alloted 5 Tughlak Lane bungalow, a type VII accommodation in
Lutyen's zone in New Delhi. The accomodation was just opposite to that of
Rahul Gandhi's residence.[178] However, he has politely turned down the

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