Online Portfolio at www.benlwilliams.com
firstname.lastname@example.org • 469-387-4998 • Flower Mound, TX
WHO I AM
I am a well rounded Web Developer, Information Architect, and User Interface Designer. I have
extensive experience creating websites from the ground up, integrating many with a variety of CMS’s
including DotNetNuke, Wordpress, SilverStripe, and Perch. I have developed branding, corporate
identities, public facing websites, intranet sites, and advertisements for professional products and
services. My recent interests have been leaning towards large-scale web application
development/architecture and the “mobile web”.
TECHNICAL SKILLS & SOFTWARE
Content Management Systems:
DotNetNuke, Perch, Drupal, Wordpress
Web Strategy and Best Practices:
Information Architecture, UI design, Graphic Design, Content Strategy, SEO
OS & Common Business Software:
Macintosh and Windows OS, Word, Excel, Power Point
Genares Worldwide Reservations
Web Developer/Designer | July 2011 - Present
I am responsible for everything website related, including the company’s corporate websites, front-end
development for the company's booking engine, and client website development.
Used Template Toolkit 2 for controlling The Genares Booking Engine and Mobile Booking
Engine’s View layer of the engine’s MVC.
Created custom header/footers that wrap around the Genares Booking Engine so that the
transition from the hotel website to the Booking Engine is visually smooth.
In process of customizing a Drupal based solution for custom Hotel web sites.
DFW International Airport
Intranet Redesign Consultant | April 2011 - June 2011
Brought in as a consultant to assist in the management and implementation of the Airport’s employee
intranet site. The ultimate goal being to create a more pleasant user experience, allow employees to
quickly and easily find specific content, as well as to easily browse and learn about all the departments
and initiatives of the Airport.
Acted as liaison between the Internal Communications, the IT department, and a third party
online marketing agency.
Performed detailed review with written recommendations for improvements.
Implemented dozens of improvements to the Intranet already in place while the redesign was
Created training documentation for Intranet contributors and set up a plan for continuous
training to circumvent the tendency of irregular practices between contributors trained at
different times by different people.
Created a tracking system for the popularity of Intranet news articles.
Set up a MailChimp account for various employee newsletters.
Lead Web Developer & Project Manager | November 2009 - April 2011
Specializing in UI design, strategy, front-end code, SEO, and graphic design of www.rivalroo.com.
Solely responsible for all (X)HTML & CSS.
Project manager for all development related activities, managing two programmers and two
other less technical employees.
Responsible for taking the founder’s visions for site and creating sound Information
Architecture and UI design.
Conceptualized and planned the technical implementation of the Rivalroo Teammates
program and the Teammates administration website (teammates.rivalroo.com), which allows
3 parties to put instances of Rivalroo’s core chat feature on their own websites.
Created two training videos explaining how the Teammates Program works.
Created detailed documentation of Rivalroo and the Teammates Program. This documentation
was used as a guide for our Patent attorney.
Various Freelance & Contract work
July 2009 - November 2009
Offered web development services to a variety of clients as both an independent freelancer (W-9) and
contractor (W-2). Clients include Fossil, BeautiControl, Puritan Life, Worlds of Wow, Ingen Systems,
Fast Armadillo, and Picture This. Responsibilities included:
All-inclusive information architecture, graphic/UI design, SEO, and CMS integration for
puritanlife.com and worldsofwow.com.
Sub-contractor doing custom coding and CMS integration for various new websites by Picture
This and Fast Armadillo.
Maintenance and improvements to information architecture of Beauti Control’s intranet.
Maintenance and email marketing work for Fossil.com
Web UI Engineer | October 2008 - July 2009
Front-end Web UI Designer/Developer for client projects.
Created attractive, usable, and standards compliant websites.
Key participant in company/client meetings.
Ensured information architecture and usability throughout the UI design.
Owned the visual design guide and specifications.
Worked with back-end engineers to deliver the final product.
Maintained company and client public websites.
Most of the Ingen Systems work revolved around DotNetNuke powered websites.
Al Boenker Insurance
Web Master | November 2007 – September 2008
Completely redesigned three main company web sites. Solely responsible for all of the following:
Creating an updated web presence for public facing websites.
Vast improvements to usability and SEO.
Graphic design and UI design.
Front-end and simple back-end code.
Complex form processing, connecting to an email list service via their API, and generating a
specially formatted text file to be attached to emails when users complete certain forms.
Also responsible for smaller web design projects that the company has from time to time.
Web Developer (Contractor) | June 2007 – October 2007
Maintained corporate web sites and assisted in information architecture of intranet.
Brought organization and order to a massive intranet site made up of thousands of pages of
Created cross-browser compatible HTML and CSS code.
Participated in usability testing as test taker and observer.
Created marketing concepts for web advertising and email marketing.
Web Designer (Contractor) | April 2007 – June 2007
Short term contract web designer.
Develop, implement, and maintain over 100 unique websites by using Netopia’s NXG platform.
Heavy use of Photoshop, and Fireworks, designing 3 to 5 unique small websites a day.
Coded websites using NXG and custom HTML & CSS.
Advanced Certification in Web Design | 2007
Basic Certification in Web Design | 2006
University of North Texas
Bachelor of Business Administration | 2004 - Major in Logistics
A partial list of books I have read for my continuing education:
Definitive Guide to Drupal 7
iPhone Human Interface Guidelines for Web Applications from developer.apple.com
The Smashing Book
The Principals of Project Management
The Web Designer’s Idea Book
Sexy Web Design
Unleashing the Ideavirus
Build Your Own ASP.NET 2.0 Web Site Using C# & VB
Beginning ASP.NET 2.0 E-Commerce in C# 2005: From Novice to Professional
The Search Engine Marketing Kit
The Big Red Fez: How to Make Any Web Site Better
Don't Make Me Think: A Common Sense Approach to Web Usability
CSS Mastery: Advanced Web Standards Solutions
PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide
Blogs I follow:
I keep up to date on the latest in the web development community by following these blogs and
viget.com (Advance, Engage, and Inspire blogs)
Pervious Owner of Ingen Systems / Current Owner of Fast Armadillo
Owner of Buzz Rocket Media
IT Director at Puritan Financial Companies
President of Empower Insurance
President & Founder of Rivalroo