2011 ACCESSORIES EDITORIAL CALENDAR
ACCESSORIES JUNE 2010 VOL. 111, NO.4 THE VOICE OF THE INDUSTRY
JUNE 2010/$5.50 TWITTER: @ACCESSORIESMAG
Summer Market Week: January 10-14, 2011
Dept Store Buys: Jan 31-Feb 4, 2011
Buyer Hall of Fame
Directions: Fall/Winter 2011-12
AccessoriesTheShow: Line Preview Section
Special Supplement: 2011 Calendar of Events
A BUSINESS JOURNALS PUBLICATION
Bonus Distribution: AccessoriesTheShow (New York
Fall 2010 & Las Vegas) Atlanta, Chicago, Dallas, Los Angeles,
OOH LA LA! San Francisco, New York Gift Fair, Accessories Buildings
11_ACC_P32:Advertorials 10/16/09 10:29 AM Page 32
during New York Market Week
10 Minutes With...
Ken Downing March
Robert Rose Senior Vice President & Fashion
Director of Neiman Marcus is
The Rose family is all
about trends. For more
than 60 years, this
family business has
Whimsical charm just jumps off this cute romper,
while soft pale flowers add femininity. Fun, vintage-
ready to talk and Lauren Parker
has a ton of questions
Hello, my jet-setting friend—which time zone are you in now?
Fall I Market Week: March 7-11, 2011
Actually, I just landed in Dallas. I’m at an airport, as always. I was at the
continued to keep its inspired flower necklaces with opaque stones will
Annual Industry Census Report
San Francisco store for customer events. Before that? New York,
add similar flirtiness to any outfit.
trend vision alive, par- Florida, Europe, Detroit...
ticularly that of original Last time we did an interview, you called me from the Prada
designer (and one of store in Milan. I hope you have a good international phone plan.
three brothers) Robert Phone? My Blackberry is my lifeline these days—it’s all about text and
e-mail now. I have a digital camera on my Blackberry, I blog from my
Rose. The company
sells under the Robert
Rose brand as well as
private label, but it is
We (Heart) Fun
Flirty hearts set against an all-white
canvas send a bold, flirtatious
message. Large cocktail rings of
Blackberry—I don’t even need a laptop. I’m always working, always
looking for trends, always snapping photos, always making notes. It
never stops! I run my life out of my jacket pocket. International Trade Show Section
I hear you. I’m honeymooning in Spain and Morocco next week,
gearing up for its first colored, opaque beaded clusters but will still be a lunatic with my camera seeking trends!
R&B legend Gladys
Knight—to debut next
March for television
capture the same mood. Wear them
with a wink and a smile.
Definitely visit Yves Saint Laurent’s Majorelle Gardens in Marrakech.
With his passing, we’re in a terrific Yves Saint Laurent moment. All
of this African/Moroccan styling—oversized jewels, fringes, feathers,
the continuation of the safari looks and Orientalism. Color is so
important this season, and many people are looking to Saint Laurent,
Bonus Distribution: Atlanta, Chicago, Dallas, Los Angeles,
the master of color—especially his use of hot pink with coral and
retailing. For Spring
Accessories Buildings during New York Market Week
orange. Not to mention those inky dark blues, saffrons, turquoise. His
2010, Robert Rose color sense was unlike anyone’s.
focuses on three distinct themes: Flirt— What are you loving on the runways?
a colorful, feminine and vintage-inspired Florals! From big, bold flowers worn layered on chiffon and organza to
group; Great Escape—an updated specta- small chinoiserie and wallpaper prints. I’m also crazy for all this idea of
collected jewelry—like the wearer has traveled the globe buying a piece
tor/nautical theme with layered chains, here, a piece there and wearing them as she goes. We’re seeing big
striped beads and ropes; and Picnic—a hoop earrings with feathers and stones, armloads of cuffs, amber
kitschy, preppy, slice of beads, and horn jewelry at Marni. The statement necklaces are amazing
but it’s no longer appropriate to wear just one! If you layer jewelry, you
Americana lifestyle. Picnic Time need to get credit for it!
This bold theme features
fun prints and patterns like With so much fashion coverage out there, how do you make
gingham checks, stripes, sure the Neiman’s lady is getting the ‘right’ information?
That’s why I need to talk to customers in the stores to make sure they’re
dots, stars, nautical
getting our message. Fashion is an evolution, not a revolution. Those
themes, preppy plaids
days of everyone following one thing—like Jacqueline Kennedy’s look—
and flowers. Enamel are over. Customers are following the blogs, the fashion channels, but
bangles with printed inlay they want to know how to put it all together. When I sit in the front row at
are particularly key. a fashion show, I love seeing the stories unfold, but I’m always thinking
of the Neiman Marcus customer: Will she love this as much as I do?
What message are you sending her these days?
Fall II Market Week: May 2-6, 2011
Forget that old Coco Chanel adage of getting dressed and then taking
two things off. Today, it’s about getting dressed and adding two more!
32 Accessories/November 2009
10 Accessories/January 2009
AccessoriesTheShow: Line Preview Section
OUTER GALAXY JUNGLE PATROL
SUGGESTED DELIVERY: APRIL DELIVERY MAY IN-STORE
SUGGESTED DELIVERY: MAY DELIVERY JUNE IN-STORE
Bonus Distribution: AccessoriesTheShow, FABB, Atlanta,
We strive to protect and preserve the environment as the preciousness
Fashion continues to move faster than the speed of light. What lies beyond
Chicago, Dallas, Los Angeles, San Francisco, Accessories
of nature is endangered. There’s a consciousness to “go green” and the
in discovered and undiscovered galaxies inspires a futuristic theme where prints, patterns and textures on fabrics and leathers are inspired by the
vaporous colors are highlighted by sparkling hues of precious metals that earth’s terrain. Military and uniform inspired silhouettes fuse with natural
resemble radiant, twinkling lights in the night sky. Fabrics incorporate new colors and motifs adding crispness to this overall casual trend. Camouflage
man made ingredients and finishes while combining the rawness of the prints mix with twill weaves, cotton canvas and jersey knits that are
planets’ natural minerals. Nylon, acetate, viscose, rayon, plastics and vinyl
are just some of the materials that will find their way into new shapes and
proportions of apparel and accessories. Watch for the visual effect of
graphic prints in geometric, digital and even Modern Art motifs where
distressed, sueded and weathered. The jungle and desert inspire colors
like burnt olive and desert palm, the perfect muted backgrounds for animal,
reptile and foliage prints. Watch for burnished metals, antique leathers,
canvas webbing and brass buttons. The trench coat makes a comeback
Buildings during New York Market Week
metallic surfaces and threads rocket with a new sparkle and shine. with the sleeveless jacket, cropped vest, knit leggings and cargo pants.
Be environmentally aware and fashionable at the same time.
SPRING/SUMMER 2011 ACCESSORIES TRENDS
MATERIALS Metal mesh and netting • Glazed cottons • Sequins and paillettes • Crisp satin • High gloss finishes • Foil and metallic leathers SPRING/SUMMER 2011 ACCESSORIES TRENDS
MATERIALS • MATERIALS • Crinkled gauze and cotton • Poplin and canvas • Bamboo and wicker • Stenciled canvas and leather • Camouflage prints • Exotic leathers
JEWELRY HANDBAGS BELTS HATS AND SCARVES AND SUNGLASSES LEGWEAR
• Shiny silver bangles • Metallic leather • Metal studs and HAIRGOODS WRAPS • Mirror lenses • Sequin leggings JEWELRY HANDBAGS BELTS HATS AND SCARVES SUNGLASSES LEGWEAR
and cuffs pouches grommet details • Patent headbands • SIlk charmeuse • Metal frames • Metallic rib knits • Burnished metal • Woven leather totes • Nylon and canvas HAIRGOODS AND WRAPS • Wrap-around styles • Animal print leggings
• Metal neck bands • Silver metallic snake • Metallic leather sashes • Metallic stretch oblongs • Goggle-like shapes • Sheer leggings chains/brass • Distressed leather webbing • Straw turn-down brims • Ikats and stencil print • Wood and horn frames • Rib knit surfaces
• Transparent glass satchels • Bold hardware closures headbands • Iridescent silk stoles • Oval-shaped frames • Fine mesh hose • Hammered and cross-body bags • Distressed leather • Canvas fisherman cotton wraps • Round matte tortoise • Sueded textures
beads • Sequin totes • Circular buckles • Sequin headbands • Metallic mesh • Wrap-around styles • Diagonal stripes distressed metals • Canvas doctor satchels contours styles • Open weave cotton frames • Printed socks with
• Big silver beaded and trims • Pleated leather straps • Shiny silk head scarves bias- cut oblongs • Mirrored shields • Graphic and circular • Carved wood and • Leather and canvas flap • Embossed croco straps • Cotton caps and bucket oblongs • Burnished metal frames leggings
necklaces • Metal frames with clear • Stretch metal and link • Molded colorful straws • Cowls and hoods patterns painted beads bags • Printed hair calf shapes • Crinkled gauze & silk • Carved plastic frames • Puckered knit
• Square hoop earrings stones chains • Metallic straw hats with • Metallic knit • Semiprecious stones • Washed metallic pant belts • Panama straws • Raw silk dobby weaves • Brown and green knee highs
• Flat metal link chains • Metallic mesh hobos high crowns infinity rings and beads finish on leather • Burnished metal • Stretch cotton • Self fringe and lenses • Crushed/layered
• Perforated patent
• Silk tassels and fringe • Long, layered beads
• Studs and nailheads on
• Animal print totes
• Woven leather straps
with roller buckles
• Tortoise hairclips
• Camouflage and animal
Retailer of the Year
Basso and Brooke
Holiday/Resort Market Week: August 1-5, 2011
ACCESSORIES TREND FORECASTING directions
ACCESSORIES TREND FORECASTING
48 Accessories/August 2010 August 2010/Accessories 49
Directions: Spring/Summer 2012
AccessoriesTheShow: Line Preview Section
ACCESSORIES MAGAZINE/NPD 2009 CENSUS REPORT
How I Did It
Bonus Distribution: AccessoriesTheShow (New York
Statistics from the retail and consumer community Founded around old oil wealth,
& Las Vegas), Atlanta, Chicago, Dallas, Los Angeles,
provide clear insights into the accessories industry the 100-year old Miss Jackson’s
uses its charms to strike it rich with
new generations. Lauren Parker
San Francisco, New York Gift Fair, Accessories Buildings
2010 Projected Market Share by Classification*
Miss Nelle Sheilds Jackson might be long gone but her legacy
is alive and well-dressed. Back in 1910, three years after the
Glenpool Oil Strike, the Pittsburgh native came to Tulsa to
during New York Market Week
Umbrellas .64% strike it rich—in luxury fashion retailing. Nelle Jackson retired in
Jewelry 30.18% the 1950s and the store was sold a few times over, but the
local community continued its love affair with the retailer. A
century later, the luxurious Miss Jackson’s has become a Tulsa
icon, catering to women who patronized the store with their
mothers and now shop with their own daughters, if not their
To celebrate its 100th year, Miss Jackson’s has been hosting
a string of elegant events to thank its loyal customers and
Sunglasses 5.29% open its arms to future generations. Accessories spoke with
Scarves 3.59% Judy White, Miss Jackson’s general manager, about the 100th
Small Leathergoods 8.84% anniversary festivities and how the store is working to balance
Watches 4.96% targeting both well-heeled “ladies who lunch” with younger,
Hats 2.99% more contemporary shoppers.
People must love that there actually was a Miss Jackson.
She started with just a lingerie shop, featuring European
* Projections provided by Accessories Magazine
designs. There was a lot of oil money back then and she was a
of Spring Market Week: November 7-11, 2011
successful milliner and corsetiere. In 1918, she started
traveling to Europe sourcing items for specific customers. Miss
Jackson’s had a strong personal shopper focus and still does.
Retailing is a mix of art and science. research—which has been widely cited by bags in U.S. department stores and national Personalized service remains one of our hallmarks.
To harness gut instinct and turn it into a business periodicals and utilized by the entire chain stores. The retailers providing this data
Even now that you’re owned by a big corporation?
successful strategy takes mastery and industry for more than two decades—this 2009 account for 90 percent of all accessories sales in Helmerich & Payne, a major drilling corporation and the owner
experience. But thanks to the rapid advance of census contains consumer information about these channels. of Utica Square, Miss Jackson’s current location, purchased
Top 100 Accessories Brands & Players
digital data collection and other connections to sales in specific classifications by retail channels, “NPD market research information helps the the store in 2001. But while we’re part of a big corporation and
consumers, the science of retailing provides a age, pricepoint, etc. By partnering with The NPD apparel, footwear and accessories industries have shareholders to answer to, we haven’t sacrified our
original standards—to provide ultimate service.
clearer look into consumers’ minds. Group, this census provides the most complete understand what, where and why consumers
To make Accessories Magazine’s Annual and comprehensive view of the changing retail are buying across all retail channels so Who is the Miss Jackson’s customer today?
Census Report even more comprehensive this scene. companies can stay on top of fashion industry We started with all that old oil money, but Miss Jackson’s has
E-Tailer/E-Commerce Retailer of the Year
year, we’ve expanded coverage to include Founded in 1967, NPD provides consumer trends and effectively connect with the reinvented itself. We still have the ladies who lunch but now we
consumer purchase information and panel, retail sales tracking services and special consumer,” says Mike Kuhl, vice president of have professionals too. We carry contemporary brands like
Juicy Couture to cater to the younger customer.
breakdowns in selling among a wide range of custom research across a broad range of fashion footwear and accessories at NPD.
retail channels. This new census information industries and accessories classifications, “This service addresses a critical information What have been the highlights of the 100th anniversary?
reflects a partnership between Accessories and including bags and luggage, watches, jewelry, need in the fashion marketplace, bringing We started in April with our anniversary gala. Then we had a
Bonus Distribution: Accessories Buildings during
The NPD Group, the leading global provider of sunglasses and small leathergoods. NPD also continuous and comprehensive monitoring of series of trunk shows, featuring more contemporary designers
consumer and market research. has a retail point-of-sale tracking service that accessories sales and consumer shopping like Claudia Lobao and Rebecca Minkoff. In fact, we have a
heightened trunk show schedule for the rest of the year. This
In addition to Accessories’ proprietary reports style-level sales of women’s and men’s behavior to the industry.”
summer we have a 100 Noteworthy Years event, which is a
music-inspired Fall Opening event, featuring various trunk
18 Accessories/March 2010
New York Market
26 Accessories/August 2010
2011 ACCESSORIESADVERTISING RATES
1X 3X 6X Dimensions (inches)
Full Page B/W $7,265 $5,835 $5,132 8 1/4 x 11 trims to 8 x 10 3/4
4/C $8,569 $7,139 $6,435
2/3 Page or 1/2 Island B/W $5,013 $4,026 $3,541 4 3/4 x 9 7/8 (2/3 vertical)
4/C $6,193 $5,211 $4,726 4 3/4 x 7 1/2 (1/2 island)
1/2 Page Horizontal B/W $4,432 $3,559 $3,131 7 1/4 x 4 3/4 9 (horizontal)
4/C $5,617 $4,744 $4,316
1/3 Page Square B/W $3,269 $2,626 $2,309 4 3/4 x 4 3/4 (square)
4/C $4,454 $3,811 $3,494
1/3 Page Vertical B/W $3,596 $2,889 $2,540 2 1/4 x 9 7/8 (vertical)
4/C $4,489 $4,192 $3,843
Advertising rates in Accessories are based on the number of ads in a 12-month period
16 1/2 x 11 trims to 16 x 10 3/4
2/C additional $500 to b/w rate.
(Standard process colors: magenta, cyan, yellow)
Full Page 1/3
Back Cover $7,815 2/3
Inside Back Cover, Inside Front Cover, Page 1 $6,995 1/2 island
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AFTER THE ADVERTISING SPACE CLOSING DATE
JANUARY MARCH MAY JUNE AUGUST NOVEMBER
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2011 ACCESSORIESTERMS &PRODUCTION
Terms & Conditions Production Requirements
CANCELLATIONS WILL NOT BE
Media: All submitted images, and/or files must be
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ACCEPTED AFTER THE ADVERTISING the digital files will be made if requested at cost
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Prepayment of the first advertisement is All ads supplied without a color proof will
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E-MAILED ADS CAN NOT BE ACCEPTED
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UNDER ANY CIRCUMSTANCES.
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to quoted space rate if applicable. Production Media Labeling content of proofs or files that do not conform
charges are non-commissionable and are in Requirements: to the specifications listed. Please confirm due
addition to any quoted space and color rate. If All materials submitted should be clearly labeled dates with the production department. If you
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The Hi-res PDF distilled files must have: We support files generated from QuarkXpress
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advertising until satisfactory payment is made.
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liability for all content (including text,
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Please see website www.accessories.com for images. Images should have a resolution
therefrom made against the publisher. The
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publisher reserves the right to reject any
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advertising which he feels is not in keeping
• Custom effects need to be applied prior to
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one of many different available alternate PROOFS FOR (4 COLOR ADS): colorizing, rotation, or special effects in a
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be corrected until the next issue. The customer
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occasional errors may occur. For these between digital file, and any proof not listed
reasons, the customer agrees that Business above. Proof must be screened at 133 line Mail Ad Materials to:
Journals Inc.’s liability for damages arising from screen on publication base, color calibration Accessories magazine
errors or omissions in the making up or printing SWOP Standards, Density max 260%-280%. Peg Eadie, Production Manager
of its publications shall be limited to the amount 50 Day Street
Norwalk, CT 06854
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