5 Definitions of Article Marketing
By: Matt Bacak
People interested in making a living from the internet have probably heard of article marketing.
Simply put, articles marketing is a technique where a person writes up specific information
about a product, service or individual and then publishes it on specific sites referred to as article
submission sites. Some of the main uses for article marketing include:
1. Search engine optimization
This is where one tries to get more visitors to a website and higher search engine rankings by
getting links from high traffic websites. For instance, an owner of a pet food website will write
up related articles and submit them to sites like Ezine articles with a back link to the home site.
People interested in getting more information will visit the linked website. Over time, the site
will start getting high quality visitors and therefore conversions.
2. Business branding
Article marketing is one of the most effective ways for a business to publicize its brand. All the
business owners need to do is write up a lot of useful information geared towards creation of
curiosity about business activities, products, opportunities etc. in readers’ minds. Depending on
the quality of the articles and writing style, readers will forward them to their networks. This
therefore causes the business brand and activities to be etched in the minds of many people.
Over time, a company will be able to build a very good reputation by controlling the outflow of
information to potential and current clients.
3. Affiliate marketing
Articles on marketing are one of the easiest tools to use in affiliate marketing. An online
marketer will write up articles geared towards enticing a reader to perform a predestined
action e.g. submit an email address, making a purchase etc. The marketer will either get a
percentage of the sale or the entire amount depending on who the owner of the product is. The
greatest advantage of using articles marketing for affiliate marketing endeavors is that a person
does not need to have a high traffic site in order to generate leads. All he has to is balance
quality and a sales pitch in order to get quality leads.
4. Educational purposes
The internet is one of the best places to get useful and updated information on virtually any
topic. You can therefore use articles marketing to provide people with information, either for
free or for a small sum. This is one of the ways authors use to market their books to the general
public i.e. by writing short blurbs about the contents of a given book with the intention of
increasing sales and readership. Educational articles on marketing tend to have very high
conversion rates because they are directed towards specific niches e.g. nanotechnology, java
5. Self promotion
Articles marketing can be used by people that want to make themselves known to the general
public. For instance, a motivational speaker can have articles written on him and submitted to
high traffic sites with the intention of getting more speaking engagements. This is usually more
effective than using other media outlets like magazines.
In a nutshell, article marketing is one of the more effective ways of getting started in online
marketing because very little technological expertise is required.
There are many strategies to making money on the internet, but nothing makes sense unless
you have a big list. Email Marketing is the most profitable way to make money on the internet.
When you build a list of hot and hungry prospects you control your future. Discover how to use
the internet and turn your computer into a cash gushing machine. Sign-up right now for Matt
Bacak’s FREE online newsletter to find out how to do exactly that - Go here: