EDP BOOTSTRAPPING AS OFTWARE COMPANY
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ENTREPRENEURSHIP DEVELOPMENT
PROGRAM (EDP)
Author :
Pawan Yadav
Bootstrapping a Software Company
The Essence of Experiences
USPs of this Book
Cracking stories of 17 CEOs for booting their first venture.
An Entrepreneurs Guide
The essence of Experiences
A step by step guide to open and run a start- up
Eye model
Bootstrapping a Software Company
The Essence of Experiences
Who is Entrepreneur ?
An entrepreneur is a leader who combines the resources like land, labor and capital
to create and to market the new goods or services.
Motivated
Seldom are willing to submit to authority
Optimist
Enthusiastic Vision
Unique Ideas
Positive Thinker
Inspirer sensible decision maker
Bootstrapping a Software Company
The Essence of Experiences
Few words to aspirants….
Fostering Entrepreneurship in India
With India's economy doing well, opportunities in entrepreneurship are immense.
Funds and capital, even mentorship is available for those who want to set up their
own operations.
For youngsters, it is advisable to gain experience in the industry, preferably in
small and medium enterprises where they can learn the ropes of business and use
the knowledge and skills to launch their own enterprise when they are ready.
Setting up your own company calls for a lot of hard work, so get into this business
only if you are passionate about it. Many organizations now exist to support
fledgling entrepreneurs, including government agencies, business incubators,
science parks and even non-government organizations (NGOs).
Bootstrapping a Software Company
The Essence of Experiences
Why one should become Entrepreneur ?
Although a lot of challenges are faced by the Entrepreneur but still it has certain
advantages
Enormous personal financial gain
Self-employment, own bossing, offering more job satisfaction and flexibility of the
work force
Freedom from the dependency on the jobs offered by others
Employment for others, often in better jobs
Ability to have great accomplishments
Bootstrapping a Software Company
The Essence of Experiences
Why only IT Industry..
Major contribution to country's GDP and export earnings
Contributing to employment up to significant numbers.
India developed a number of outsourcing companies specializing in
customer support via Internet or telephone connections.
With Such a wonderful growth in this sector it makes the wise decision
to start a business in this Industry.
Bootstrapping a Software Company
The Essence of Experiences
Why we initiated this concept….
Entrepreneurs
Successful Unsuccessful
Too busy to share the Demoralized / lacked
knowledge or secrets of motivation to research their
success failure
Some one needs to compile the actual requirements of a budding entrepreneur
and the secrets of successful entrepreneur.
Bootstrapping a Software Company
The Essence of Experiences
How We Make The Difference ??
There are books available in the market which tell you what
to do to become good managers…….
but none of the books will tell you how to become a good
entrepreneur
There are books which tell you what to do…….
but none of them will tell you what not to do.
Bootstrapping a Software Company
The Essence of Experiences
WHAT IF …….
YOU GET ALL THESE
GUIDELINES FROM
THOSE WHO
BOOTSRRAPPED
THEIR OWN
COMPANIES ???
Bootstrapping a Software Company
The Essence of Experiences
WHAT WILL
BE YOUR
REACTION ???
Bootstrapping a Software Company
The Essence of Experiences
Bootstrapping a Software Company
The Essence of Experiences
Bootstrapping a Software Company
The Essence of Experiences
A book which can be used as a guide by the budding entrepreneurs to
start up a software company.
This book is not based on theoretical aspect to start the company but
on a practical approach as it includes suitable formats for planning
required during each phase of company and also it carries the essence
of the experience shared by the successful entrepreneurs.
Bootstrapping a Software Company
The Essence of Experiences
What is Bootstrapping ?
Bootstrapping stands for:
The term derives its meaning from the expression "lifting oneself up by one's own
bootstraps", referring “to raising oneself up by one's own means”.
A step-by-step approach to open Software Company with little or no money
Bootstrapping a Software Company
The Essence of Experiences
Aim
Making the knowledge available to the potential contender so as to make them a
successful entrepreneur in Software Industry.
Bootstrapping a Software Company
The Essence of Experiences
Objective
Creating Entrepreneurs in software Industry.
Steer to start a software company with almost no money.
Creating a right knowledge platform for Budding Entrepreneurs.
A Real source for strategic approach to minimize the chances for startup's failure.
Bootstrapping a Software Company
The Essence of Experiences
Introduction
Bootstrapping a Software Company
The Essence of Experiences
This book is divided into following
PH 1 : Entrepreneur corner
The Entrepreneurial concept
Face to Face Talk
The Golden Words from Entrepreneur
Why to not start a start up ?
Building up the entrepreneur spirit
PH 2 : Software Industry – An Overview
Evaluation of Software Industry
Current situation for Indian Software industry
Future of Indian Software industry
Opportunities of Aspirant Indian
PH 3 : Pre Planning
Have a best failure plan
Market Research
Investment planning
Capital Expenditure (CAPEX) budgeting
PH 4 : Post Planning
Roles & Responsibilities of Top Management
Roles & Responsibilities of HR Deptt.
Roles & Responsibilities of Marketing Deptt.
Roles & Responsibilities of Software Development Deptt.
Roles & Responsibilities of Finance Deptt.
PH 5 : Helping Hands
Link to Funds & Knowledge
Software Technology Parks of India (STPI)
International Organization for Standardization (ISO)
Capability Maturity Model (CMM)
Lean in IT
Bootstrapping a Software Company
The Essence of Experiences
Let's HAVe A quick Look…….
Bootstrapping a Software Company
The Essence of Experiences
PH 1: Entrepreneur corner Fact to Face Talk
In the beginning it is important to get the correct information which is
required to execute the setup. Now the question is from whom to get the
information & guidance.
How about getting the guidance form the one who on their will started from
the scratch? For this reason we started interacting with the so called ‘GURUS’ of
IT world who can enlighten the way.
Bootstrapping a Software Company
The Essence of Experiences
PH 1: Entrepreneur corner Golden words from Entrepreneur
These are actually the small stories of the GURUS who had paved path for
their own fate & still continuing to achieve their dream goals because success is
not destination ,it’s a journey.
These GURUS started their journey with almost zero pennies but still tasted
the success. A sharing of experience form them.
Bootstrapping a Software Company
The Essence of Experiences
Golden words from Entrepreneurs Include following Jewels
Bootstrapping a Software Company
The Essence of Experiences
PH 1 : Entrepreneur corner Why to not start a startup
This chapter dearth the reasons why people says “They Can Not”.
It lists out all attributes of people’s all reluctance to start a start up
But actually these attributes is a State of Dilemma
After Knowing why we can not , we have given the cause why we can start a
startup.
BE POSITIVE… GO AHEAD TO CHASE YOUR DREAMS…
BECOME AN ENTRPRENUER
Bootstrapping a Software Company
The Essence of Experiences
PH 1: Entrepreneur corner Building up the entrepreneurial Spirit
The successful entrepreneurs have the FIRE in them to chase their dream and
bring it to reality . They may be from different arenas, having different skill sets
and all of them may have different way to achieve their goals but one thing
which is common in all of them is ATTITUDE towards their life
This parts helps to develop the entrepreneurial spirit with help of small
anecdote which helps to know more about …….
Attitude
Team Work
Keep Spark Alive
Failure A night Mare
Don’t let anyone steal your dreams
Secrets of Success
Bootstrapping a Software Company
The Essence of Experiences
PH 2: Software Industry Evolution of Software Industry
Here we have tried to give the major milestone achieved by the Software
Industry in it’s so far journey.
How the journey started
Gain in Pace
Acceleration in it’s effect
Beginning of new era
Bootstrapping a Software Company
The Essence of Experiences
PH 2: Software Industry Current Situation of Indian Software Industry
The Indian Software Industry has brought about a tremendous success for the
emerging economy. The software industry is the main component of the
Information technology in India. India's pool of young aged manpower is the
key behind this success story.
The Indian software industry specializes in the export of low-end software
development services.
Competing primarily on cost and availability of software talent.
Presently there are more than 500 software firms in the country which shows
the monumental advancement that the India Software Industry has
experienced.
Bootstrapping a Software Company
The Essence of Experiences
PH 2: Software Industry Future of Indian Software Industry
The rapid globalization of the software industry in recent years has
focused a great deal of attention on India whose software industry is now a
small but a growing part of the international division of labor.
The rise of the Indian software industry has provided substantial benefits
to U.S. firms, both users and developers of software. U.S. firms benefit
because Indian software firms compete fiercely among themselves for
contracts.
The Future is Bright !
Bootstrapping a Software Company
The Essence of Experiences
PH 2: Software Industry Opportunities For Aspirants in India
WHO ARE THERE TO GUIDE ? ?
Various agencies participate in entrepreneurial development across
India
To coordinate and oversee their activities, the Ministry of Industry –
Govt. of India has established the National Institute for
Entrepreneurship and Small Business Development (NIESBUD).
There are other Institutes to promote entrepreneurship in India
DARE
Tie
NEN
KICKSTART
EDII
Bootstrapping a Software Company
The Essence of Experiences
PH 3: Pre Planning Planning Before starting the company
Preplanning is all about aligning your self with
The current scenario of market to begin with specific arena (i.e.
Market research for potential business),
Analyzing risks on your head,
Arranging the funds for capital expenditure as well as for revenue
expenditure to keep yourself in phase of financial freedom at least for
six months.
FAILLING TO PLAN IS PLANNING TO FAIL
Bootstrapping a Software Company
The Essence of Experiences
PH 3: Pre Planning Planning Before starting the company
Have best Failure Plan- What if you fail
• Do the Impact & Risk analysis.
Market Research - Discovering your business arena
• Doing the Marketing Homework.
Investment Planning-Raising the Start up Capital
• Finding a Angel Investor
Capital Expenditure (CAPEX) Budgeting
• Justify to penny plan for spend.
Capital Expenditure Vs Revenue Expenditure: The Financial Freedom
• Required to maintain the Financial health of the organization.
Your Starting CAPEX should not exceed more than 30% of money committed by Angel OR
Venture Capitalist. If it is so please re-justify to your each penny planned to spend in
Starting CAPEX.
Bootstrapping a Software Company
The Essence of Experiences
PH 4: Post Planning Execution of Project once started
What is Post Planning ?
Preplanning is required to build up the minimum level of company.
Post planning is a phase where one is ready to execute the project
with the help of all the departments of organization.
Post planning is a total teamwork where department’s contribution
counts.
Post planning is required to execute the company once it is built up
to a minimum level, sustaining and expanding it successfully.
This is a phase where one can plan for all integral departments’
functioning methodology, Roles and responsibilities required for
smooth execution.
Bootstrapping a Software Company
The Essence of Experiences
PH 4: Post Planning Execution of Project once started
One must have done the followings before Post Planning
One must have got Angel/venture capitalist who is ready to
become your strategic partner/ready invest on your idea.
At least a few links are located few links to get the projects on
regular basis .
Market research done during preplanning phase helps to get the
Projects , if not projects at least a positive indication.
Bootstrapping a Software Company
The Essence of Experiences
PH 4: Post Planning Execution of Project once started
Department Formations
Every body can not perform each and every task. Each individual has to
Perform it’s function in an organization. Similarly the Departments are formed
to perform specific functions.
Each department may have the different objective but they work together to
accomplish organization GOAL.
The Integral departments of any software organizations are as follows
Top Management
HR Department
Marketing and Sales Department (Business development Department)
Software Development Department.
Finance Department
Bootstrapping a Software Company
The Essence of Experiences
PH 4: Post Planning Execution of Project once started
Significance of each Department
The significance of each department can be understood with the help of
“ Eye Model”
HR Departments : Mouth - Arrange the resources required to run the company.
Technical &Marketing Department : Eye - Provides methods of execution and
links for projects on regular and standard basis.
Finance & Accounts department : Nose - Senses the profitability on execution of
projects and its track record.
Top Management : Ear & Brain - Listen; analyze the issues of company and final
authority for decision-making.
For any startup, Functioning & execution of every department is must rather than
creation of department physically. Number of people allocated to department for
any start up hardly matters but execution of roles and responsibilities is must
Bootstrapping a Software Company
The Essence of Experiences
PH 4: Post Planning Execution of Project once started
This section of the book will help to know the each department by their function
and the resources required by them.
PART 1: Roles and Responsibilities of Top Management
PART 2: Roles & Responsibilities of HR Department
PART 3: Roles &Responsibilities of Marketing Department
PART 4: Roles &Responsibilities of Software Development department
PART 5: Roles &Responsibilities of Finance Department
Bootstrapping a Software Company
The Essence of Experiences
PH 5 : Helping Hands Who can help you meet your dreams
There are many enthusiastic people out here who start there companies but face lot
of problems because lack of proper help in terms of finance guidance, support and
exposure to the market. This Phase talks about same.
PART-1: Links to Funds & Knowledge :
Here we have told the about various organization that helps a startup.
PART2 : Software Technology Park of India (STPI) :
Brief overview of theme .
PART-3 : ISO- International Organization for Standardization :
Benefits of ISO to the new setups..
PART-4 : CMM -Capability Maturity Model :
Overview & benefits.
PART-5 : Lean in IT :
Introduction to the concept & it’s applicability in IT industry.
Bootstrapping a Software Company
The Essence of Experiences
DON`T PUT CLAMP TO CEILING OF YOUR DREAMS
Bootstrapping a Software Company
The Essence of Experiences
Because
FORTUNE FAVOURS THE BRAVE,
&
INITIATIVE PAYS THE RICH REWARDS
&
OPPORTUNITY NEVER KNOCKS TO YOUR DOOR, YOU HAVE TO CREATE IT & GRAB IT
Bootstrapping a Software Company
The Essence of Experiences
For Any Query, write us at:
bootstrapping.pawan@gmail.com
www.bootstrappingasoftwarecompany.com
Bootstrapping a Software Company
The Essence of Experiences
THANK YOU
Bootstrapping a Software Company
The Essence of Experiences
Pillars behind this concept
Bootstrapping a Software Company
The Essence of Experiences
Pillars behind this concept
Bootstrapping a Software Company
The Essence of Experiences
NOTABLE MILESTONES
Recently , MET -CORPORATE B SCHOOL
incorporated this book as part of their
Curriculum under EDP Program
www.metbschool.com
This book has been launched at
International level
by
Shroff publishers
( Among Top Ten Publishers of India).
Available on all best websites of
world
www.amzon.com
www.flipkart.com
www.indiaplaza.com etc.
Bootstrapping a Software Company
The Essence of Experiences
Appreciated
by
Indian Express
Best on- line seller for
Month
of Nov -2010
on following portal
www.shop.socialworker.com
Bootstrapping a Software Company
The Essence of Experiences
Testimonials
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