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									                                   Marketing Management
                                   2nd Quiz 1 to 22 Lecture
                                           By Naji
                                       Repeating Ignore

   Which of the following is included in task environment?
1.     Select correct option:
   Economy
   Technology
   Media
   Promotion

   Tight cost control is associated with which of the following strategy?
2.     Select correct option:
   Market segmentation strategy
   Market dominance strategy
   Differentiation strategy
   Cost leadership strategy

   Which one of the following tend to market high end goods and services and are able to use a
   premium pricing strategy in a specific market segment.
3.     Select correct option:
   Followers
   Challengers
   Leaders
   Nichers

   Financial summary of a marketing plan includes all EXCEPT:
4.     Select correct option:
   Pro-forma income statement
   Month-by-month agenda
   Breakeven analysis
   Assumptions

   The loyalty marketing focuses on establishing long term relationship between:
5.     Select correct option:
   Company and retailer
   Retailer and customer
   Retailer and consumer
   Company and customer

   Which of the following are called value maximizers?
6.      Select correct option:
   Sellers
   Customers
      Marketers
      Manufacturers

      Which of the following aggressive strategy is without direction?
 7.       Select correct option:
      Reactor
      Analyzer
      Defender
      Prospector

      The _____ is the central instrument for directing and coordinating the marketing effort.
 8.        Select correct option:
      Business plan
      Production plan
      Market plan
      Selling plan

    Which of the following can be used to improve the customer’s viewpoint about firm’s products
    and services?
 9.     Select correct option:
    Experiential innovation
    Customer interface
    Experiential world of customers
    Building experiential platform

    Which of the following is NOT a part of financial summary?
10.     Select correct option:
    Financial requirements
    Pro-forma income statement
    Margin analysis
    Break-even analysis

      Which of the following is Not a component of a marketing plan?
11.       Select correct option:
      Marketing advantages
      Environmental analysis
      Executive summary
      Marketing implementation

      Which of the following market dominance strategy involves less risk of competitive attacks?
12.       Select correct option:
      Challengers
      Leaders
      Followers
      Nichers
    Pictures and specification of product are added in which of the following part of the marketing
    plan?
13.     Select correct option:
    Financial summary
    Executive summary
    Situation analysis
    Appendix

      Which of the following is NOT included in product decisions?
14.        Select correct option:
      Styling
      Brand name
      Warehousing
      Packaging

      Insurance service would BEST be described as which kind of a product?
15.       Select correct option:
      Convenience
      Unsought
      Specialty
      Durable

    When any customer does not fully likes the product or talks in favor of the product, it is known
    as:
16.     Select correct option:
    Bad – mouth
    Word of mouth
    Bad impression
    Unfavorable products

    Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes,
    warranties, returns, designs and features?
17.     Select correct option:
    Product
    Price
    Promotion
    Place

    Which of the following BEST describes the consumer’s preference for products that are widely
    available to them?
18.      Select correct option:
    Production concept
    Marketing concept
    Selling concept
    Product concept
    Which of the following is the period when sales fall off and profits drop?
19.      Select correct option:
    Introduction
    Growth
    Maturity
    Decline

    In the _____, the firm faces a trade-off between high market share and high current profit.
20.      Select correct option:
    Introduction stage
    Growth stage
    Maturity stage
    Decline stage

      The growth stage of a product life cycle is associated with:
21.       Select correct option:
      Rapidly rising sales
      Low sales
      Declining sales
      Low profit

      All of the following are the examples of controllable factorsEXCEPT:
22.        Select correct option:
      Line of business
      Corporate culture
      Overall objectives of organizations
      Competition in the market

      Core competency guides a firm recombining its abilities in response to demands from the:
23.       Select correct option:
      Retailer
      Wholesaler
      Environment
      Supplier

      Additional cost is associated with which of the following strategy?
24.       Select correct option:
      Market segmentation strategy
      Market dominance strategy
      Differentiation strategy
      Cost leadership strategy

    Identify which of the following is an aggressive strategy.
25.      Select correct option:
    Intensification
    Diversification
      Harvesting
      Vertical integration

      Retailers are considered under which of the following environment?
26.       Select correct option:
      Broad
      Weak
      Task
      Competitive

      Which of the following BEST describes the definition of marketing mix?
27.       Select correct option:
      The way business distribute the products in the market
      The way product are arranged in the stores
      The way product is priced
      The way business elements are combined to meet the needs of customers

      Identify the strategy that deals with the rate of new product development.
28.       Select correct option:
      Vertical integration
      Horizontal integration
      Innovation strategy
      Aggressiveness strategy

    In which of the following marketing strategy companies develop the brand name, brand image
    and product portfolio analysis?
29.      Select correct option:
    Product
    Pricing
    Promotion
    Distribution

      The decisions regarding bundling of a product are related to:
30.       Select correct option:
      Product
      Price
      Distribution
      Promotion

      Which of the following is the period when sales become very low and profits drop?
31.        Select correct option:
      Introduction
      Growth
      Maturity
      Decline
    Which of the following is the task of selecting an overall company strategy for long-run survival
    and growth?
32.     Select correct option:
    Mid-term planning
    Short-term planning
    Annual market planning
    Strategic market planning

      All of the following are the examples of unsought goods EXCEPT:
33.        Select correct option:
      Course books
      Encyclopedia
      Funeral plots
      Insurance policy

    A customer requirement about any product in which he/ she needs to avail core features in that
    product, is called:
34.     Select correct option:
    Real need
    Stated need
    Unstated need
    Delighted need

    Which of the following is known as a set of marketing tools used by the firms to pursue its
    marketing objectives in the target market?
35.     Select correct option:
    Marketing mix
    Promotion mix
    Offering mix
    Product mix

    When a firm attempts to increase sales during the maturity stage of the PLC by changing
    one or more marketing mix elements, it is _____.
36.     Select correct option:
    Improving advertising
    Changing promotion
    Modifying the marketing mix
    Increasing promotion budget

      Which of the following is NOT a purpose of a marketing plan?
37.        Select correct option:
      It specifies how resources are to be allocated
      It co-ordinates marketing and production activities
      It assigns responsibilities, tasks and timing
      It assists in management control
    Which of the following is NOT a type of vertical integration?
38.     Select correct option:
    Unbalanced vertical integration
    Balanced vertical integration
    Forward vertical integration
    Backward vertical integration

    A product is showing rapidly rising sales and profits are also high. Identify the product is at:
39.      Select correct option:
    Introduction stage
    Growth stage
    Maturity stage
    Decline stage

    Which of the following is an advantage that enables business to survive against its competition
    over a long period of time.
40.     Select correct option:
    Marketing advantage
    Sustainable competitive advantage
    Core competency
    Competitive advantage

    In term of marketing mix, a television show like Tariq Aziz show is an example of:
41.      Select correct option:
    Product
    Price
    Place
    Promotion

    Which of the following is NOT a force in the macro environment?
42.      Select correct option:
    Cultural
    Political
    Economic
    Supplier

    Which of the following represent the companies which prefer to follow rather than challenge?
43.    Select correct option:
    Market challenger
    Market follower
    Market nicher
    Market leader

      Market –oriented firms focus on:
44.       Select correct option:
      Retailers
      Distributors
      Customers
      Wholesalers

      In which stage of the product life cycle does a product reach its peak sales?
45.        Select correct option:
      Introduction
      Growth
      Maturity
      Decline

    Sales decline in the decline stage of the PLC because of technological advances, increased
    competition, and _____.
46.     Select correct option:
    Shifts in unemployment
    Shifts in the economy
    Shifts in consumer tastes and preferences
    Foreign imports

    Which of the following are products and services bought by final consumers for personal
    consumption? These include convenience products, shopping products, specialty
    products, and unsought products.
47.     Select correct option:
    Material and parts
    Consumer products
    Industrial products
    Capital items

      Need becomes ________ when they are directed towards a specific object.
48.        Select correct option:
      Actual need
      Want
      Satisfaction
      Demand

      Which of the following is TRUE about marketing concept?
49.        Select correct option:
      The customer is always right
      Business is about making money
      Sell, sell, and sell
      Keep prices low

    Identify the products that the customer usually buys frequently and with a minimum of
    comparison and buying effort.
50.     Select correct option:
    Specialty
      Convenience
      Unsought
      Augmented

      Which of the following is also called an Export market?
51.       Select correct option:
      Consumer market
      Business market
      Global market
      Government market

    Which of the following emphasizes on profit margins rather than revenue?
52.    Select correct option:
    Market leader
    Market challenger
    Market nicher
    Market follower

    Which of the following is a strategic planning method that some organizations use to make
    flexible long-term plans?
53.      Select correct option:
    Monitoring
    Forecasting
    Scenario planning
    Guerrilla marketing

    The consumer products and services with unique characteristics or brand identification for which
    a significant group of buyers is willing to make a special purchase effort are
    called:
54.      Select correct option:
    Industrial products
    Specialty products
    Unsought products
    Shopping products

    The marketing plan should open with a brief summary of the main goals and recommendations.
    This is called:
55.     Select correct option:
    Business analysis
    Situation analysis
    Executive summary
    Mission statement

      Which of the following tells about the details of the plan?
56.        Select correct option:
      Title page
      Market analysis
      Marketing strategy
      Executive summary

    Which stage in the PLC normally lasts longer and poses strong challenges to the marketing
    managers?
57.      Select correct option:
    Introduction
    Growth
    Maturity
    Decline

      Which of the following is NOT a part of broad environment?
58.       Select correct option:
      Economy
      Demographics
      Technology
      Corporate culture

    Buying and selling of mass consumer goods and services comes under which of the following
    markets?
59.     Select correct option:
    Business markets
    Global markets
    Consumer markets
    Government markets

    Among the various elements, the brand name, belongs to which of the following?
60.     Select correct option:
    Core product
    Actual product
    Augmented product
    Specialty product

      While considering the place for a product which of the following is important for customer.
61.       Select correct option:
      Communication
      Convenience
      Cost
      Solution

    ABC Company has introduced a new beverage in the market. The company must inform
    customers about the availability and the benefits of the beverage. Identify the activitiy of
    marketing mix involved.
62.     Select correct option:
    Place
      Price
      Promotion
      Product

      Which of the following is usually the target of a market challenger?
63.      Select correct option:
      Market nicher
      Market leader
      Market follower
      Market segment

    The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called:
64.     Select correct option:
    Product Cost
    Product Value
    Product need
    Product Satisfaction

    Product planners need to think about products and services on three levels. Each level adds more
    customer value. The most basic level is the _____, which addresses the
    question, “What is the buyer really buying?”
65.     Select correct option:
    Augmented product
    Actual product
    Core benefit
    Specialty product

    Which of the following markets involve buying and selling of goods for their utility and enabling
    them to make or re-sell a product to others?
66.     Select correct option:
    Consumer markets
    Business markets
    Global markets
    Government markets

      Relationship marketing is also known as:
67.       Select correct option:
      Brand marketing
      Value marketing
      Loyalty marketing
      Experiential marketing

    Which of the following is an example of ancillary service?
68.     Select correct option:
    warranty
    Promotion
      Labeling
      Packaging

      Which one of the following BEST describes the human need?
69.       Select correct option:
      Food
      French-fries
      Burger
      Pizza

      Aggressive selling is a characteristic of which of the following concept of marketing?
70.        Select correct option:
      Production concept
      Marketing concept
      Selling concept
      Product concept

    A firm is producing standardized products and enjoying the economies of scale by
    producing more. The firm is following which of the following strategy?
71.      Select correct option:
    Differentiation strategy
    Cost leadership strategy
    Market dominance strategy
    Market segmentation strategy

    Which of the following 4Ps of marketing mix involves decisions regarding channels coverage,
    assortments, locations, inventories or transports?
72.     Select correct option:
    Product
    Price
    Place
    Promotion

    Which of the following firms emphasis on product’s benefits to the customers rather than on
    product attributes.
73.     Select correct option:
    Product oriented
    Market oriented
    Sales oriented
    Production oriented

      Which of the following is a controllable factor for marketers?
74.       Select correct option:
      Competition
      Technology
      Corporate culture
      Economy

    Which of the following is NOT a technique of measuring customer satisfaction and monitoring
    customer’s complaint?
75.      Select correct option:
    Customer complaints database
    Exit interviews
    Web and telephone information hotlines
    Business Analysis

    Decisions regarding covering area of a product are included in which of the following marketing
    strategy of a market plan?
76.      Select correct option:
    Distribution
    Promotion
    Pricing
    Product

    Which of the following stage in the PLC is characterized by rapid market acceptance, increasing
    sales, and increasing profits?
77.      Select correct option:
    Introduction
    Growth
    Maturity
    Decline

    A company designs the product with little or no input from customers, the company is practicing
    which of the following concept?
78.      Select correct option:
    Product concept
    Marketing concept
    Selling concept
    Production concept

      Which of the following gives the exact position of a company’s product with respect to market?
79.       Select correct option:
      Market analysis
      Consumer analysis
      Macro analysis
      Micro analysis

      Which of the following has a quick response towards a new product?
80.       Select correct option:
      Early majority
      Early adopters
      Late majority
      Laggards

    Which of the following is NOT included in business analysis?
81.     Select correct option:
    Management analysis
    Cost analysis
    Sales forecast
    Profit analysis

    A brand which cost more than other products is called:
82.     Select correct option:
    Premium brand
    Economy brand
    Co-brand
    Family brand

    The purchase of which of the following items is least likely to be affected by demographic
    factors?
83.      Select correct option:
    Car
    Furniture
    Computer
    Sugar

    The label on a soft drink can be read "cool and refreshing." For what reason these words are
    used?
84.     Select correct option:
    To encourage multiple purchases
    To provide information
    To promote the product
    To satisfy legal requirements

      Which of the following is a major determinant of demand for the product in the market?
85.       Select correct option:
      Planning
      Promotion
      Price
      Place

      Which of the following is NOT an external source of idea generation?
86.       Select correct option:
      Top management
      Competitors
      Suppliers
      Customers
    Which of the following is the price which company receives after accounting for discounts,
    allowances, promotions, and other incentives?
87.      Select correct option:
    Premium
    Cooperative
    Effective
    Efficient

      Which of the following is the first step in the new product development process?
88.       Select correct option:
      Idea generation
      Idea development
      Idea screening
      Idea testing

    Which of the following is a strategy of using a successful brand name to launch a new or
    modified product in a new category?
89.     Select correct option:
    Line extension
    Co- branding
    Brand extension
    Multibranding

    In the product adoption process, the consumer is stimulated to seek information about the
    innovation at which of the following stage?
90.      Select correct option:
    Interest
    Trial
    Awareness
    Evaluation

    All of the following are reasons, people will buy a premium priced product, EXCEPT:
91.      Select correct option:
    Self-interest
    Flawless performance
    Sign of self-worth
    Indication of good quality

    A brand which is created and owned by a reseller of a product or service is known as:
92.     Select correct option:
    Co-brand
    Private brand
    Manufacturer's brand
    Licensed brand

      Which of the following method is mostly used in the retailing?
93.        Select correct option:
      Courier service
      Online shops
      Self-service
      Counter-service

      A secondary use package can best be defined by which of the following?
94.        Select correct option:
      Can be used as a promotional tool
      Can be reused for purposes other than its initial use
      Facilitates transportation, storage, and handling for middlemen
      Is recyclable and environmentally safe

    Which of the following is NOT a part of consumer adoption process?
95.      Select correct option:
    Convenience
    Trail
    Evaluation
    Interest

    Which of the following is considered as dead end of distribution?
96.     Select correct option:
    Promotion
    Warehousing
    Wholesaling
    Retailing

    The most flexible element of marketing mix which can be changed quickly is:
97.     Select correct option:
    Promotion
    Price
    Place
    Product

      Which of the following explains the description of the product?
98.       Select correct option:
      Brand
      Container
      Labeling
      Packaging

      Critical path analysis is useful at which stage of the product development Process?
99.        Select correct option:
      Commercialization
      Concept development
      Beta testing
       Business Analysis

     Which of the following sets floor for the price that company can charge for its product?
100.     Select correct option:
     Product
     Premium
     Promotion
     Cost

     Price is the only element in the marketing mix that produces:
101.     Select correct option:
     Fixed cost
     Expense
     Variable cost
     Revenue

     In which of the following company specifically creates a brand to counter a competitive threat?
102.     Select correct option:
     Fighting brand
     Co-brand
     Family brand
     Individual brand

       Identify the type of packaging for ice creams.
103.       Select correct option:
       Primary packaging
       Secondary packaging
       Transport packaging
       Decorative packaging

     Which of the following is used to test the customer preference about the new product
     design?
104.     Select correct option:
     Concept testing
     Conjoint analysis
     Beta testing
     Business Analysis

     Identify the commercialization decision which involves decisions regarding launch of product in
     single or multiple localities?
105.      Select correct option:
     Why to launch the product?
     How to launch the product?
     Where to launch the product?
     When to launch the product?
     A firm is developing a new product and has placed the advertisement of the product. The firm is
     at which stage of the new product development process?
106.      Select correct option:
     Commercialization
     Concept development
     Beta testing
     Business Analysis

       The price of an executive is:
107.       Select correct option:
       Premium
       Cost
       Salary
       Wage

       Which of the following is also called as prestige price?
108.       Select correct option:
       Skimming price
       Penetration price
       Psychological price
       Premium price

     At which of the following stage of consumer adoption process the consumer decides whether to
     use the product or not?
109.      Select correct option:
     Awareness
     Interest
     Trial
     Evaluation

     Which of the following involves designing and manufacturing the container or wrapper for a
     product?
110.     Select correct option:
     Labeling
     Branding
     Product line
     Packaging

     Idea-reducing stage of new product development process is called:
111.     Select correct option:
     Concept development
     Product concept
     Idea screening
     Idea generation

       Which of the following takes place at retailer’s end?
112.        Select correct option:
       Promotion
       Placing
       Pricing
       Exchange

       During which stage of new product development does the firm consider profitability?
113.       Select correct option:
       Idea generation
       Business analysis
       Market testing
       Product development

     Which of the following element of marketing mix customer analyzes at the last, taking a decision
     of buying a particular product?
114.     Select correct option:
     Promotion
     Place
     Price
     Product

     In which of the following company introduces new brand names under the same product
     category?
115.     Select correct option:
     Multibrands
     Brand extension
     Line extension
     New brands

								
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