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Promotional Products VS Television Advertising
They make a big impact for a low price and businesses both large and small can use them in
their marketing campaigns to boost their ROI without burning a hole in their marketing budget!
That is why these magical little items have increasingly gained in popularity over and above the
otherwise blue-eyed baby of advertising-the television ad.
I am talking about personalized promotional products. They have grown in popularity over
the years and the most obvious reason for that is that people love receiving freebies! Research
testifies to the fact that people are able to recall the advertiser nearly all the time with imprinted
promotional products, and that is just the tip of the iceberg.
It's no secret-advertising on television is expensive. It goes without saying that it is not as
effective or lasting as giving away personalized promotional products to existing and potential
customers. More often than not companies spend a ransom on television advertising only to find
that it did not bring in the desired targeted business. In addition, it is not enough to broadcast an
ad just once on air. All people simply cannot be watching TV on that particular channel or even at
any given time slot. So, one must repeatedly broadcast the ad over and over across multiple
channels and across a variety of time slots to maximize the reach; and even then one cannot be
sure of the actual number of people reached.
With imprinted promotional products on the other hand, one can define a clear targeted audience
and quantify how many people can be targeted at a given time. As part of an advertising
campaign a company can target a certain section of the market and then choose business gifts
that will most effectively get the message across.
With TV advertising, once the ad has been seen, the viewer often is left with nothing but a
mental image/impression of the product or service being advertised that can quite often be
overwritten by another new audio-visual impression via another ad. But with personalized
promotional products people not only keep them for a long time but repeatedly use them as well.
With each use not only is the imprinted company logo re-impressed upon the user's mind, but
the logo is seen by other people who happen to be around the original user; thus, creating a
daisy chain of impressions.
This effectively brings down the cost-per-impression of business gifts. The average cost-per-
impression of promotional giveaways is just $0.005 cents, and with the economy having got
most businesses in a wine-press of sorts right now, one can see why more and more companies
are turning to promos to do their marketing. Nothing is as effective as employing advertising
specialties to make a lasting impression in the minds of customers and patrons, and to grow
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