October Bracelets

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					                                                                 Press Information
                                                                 April 2007


Amanda Kay Ltd launched in 2004 with a range of unique designs using semi-
precious stones personally sourced from around the world.

Based in London, the company sells to private clients through top-tier personal
shoppers, via its regular invitation-only events plus through London’s most
prestigious concierge service, Quintessentially. Amanda Kay designs are now stocked
exclusively at the prestigious and cutting-edge store, Felt.

Amanda Tuvey, the designer behind Amanda Kay Ltd, regularly travels to Hong
Kong, Thailand, Singapore and Bali to source the finest stones. Utilising the unique
qualities of the gems, Amanda weaves them with pure silver and gold wire to create
bold, original designs.

The company recently launched its Birthstone Collection of
ready-to-wear necklaces, earrings and bracelets made from 9ct
gold or silver, starting at £95 (dependant on the stone), which
can be tailored according to the recipient’s birthstone. May’s
collection (right), is studded with different cuts and shapes of
Emerald. The collection, initially available only to
Quintessentially clients, will be rolled out at the end of May

The latest collection features the designer’s trademark 9ct
gold or silver lariats (Moonstone Showgirl, £280 pictured
right) studded with semi-precious and precious stones,
plus an interchangeable necklace, “Hmmm” (£385 pictured
bottom right). Lariats are extremely popular because of the
number of ways they can be knotted, making them
wearable by anyone and with any neckline.
                    The Scarf (pictured left and right, £1,730) builds on
                    one of the company’s signature lariat designs and
                    drapes sexily around the neck - perfect for a
                    dramatic evening-look or a backless dress. Made up
of three interlinked strands of Tourmaline interspersed with faceted
nuggets of Emerald, Aquamarine, Rose quartz and Iolite, it is also
available in an Apatite, Garnet, Iolite and Ruby version.

Amanda Kay Ltd specialises in personal commissions. The bespoke service includes a
client consultation and offers original designs and one-off charm bracelets made
especially for the wearer. They are beautifully presented, and all personal
commissions come with a personalised letter outlining the special qualities of the
stones and how best to care for them. Personalised charm bracelets start at £165
with lariats and necklaces priced according to the materials.

The ready-to-wear collection can be viewed at www.amandakay.co.uk but due to
the limited edition nature of each season’s collection, it is only possible to purchase
over the phone on +44 (0) 7866 487 395.

                    About Amanda Tuvey

                    Amanda Tuvey founded Amanda Kay Ltd when she saw there
                    was very little offered in good quality jewellery at reasonable
prices. With a creative background including courses in jewellery-making and
silversmithing at Central St Martins, as well as dabbling in furniture and print design,
Tuvey realised the need for a bespoke jewellery service that used only the finest
semi-precious stones and materials sourced from around the world. The words
‘plated’ are never uttered in the workshop. She has travelled extensively locating
Emeralds and Rubies from India, sterling silver chains from Bali, and pearls from

For further information or images, please contact:
Amanda on (+44) 07866 487 395, or amanda@amandakay.co.uk

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