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Potential market _ Tata Indicoms MBA PROJECT REPORT MARKETING

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					BABASAB PATIL   1
  Executive Summary.



     The main objective of this study is to understand the public awareness of Tata

  Indicoms Don’t Stop Mobile Phone & to study customer profile & understand the

  potential market for Don’t Stop Mobile Phone.

     The sample size for this study is 100 respondents and a structured questionnaire

  was used to collect information from them.

     In this survey it was found that only 64% of the respondents are aware about this

  scheme & Tata have a heavy compitation with Reliance & Airtel.



Objectives




BABASAB PATIL                                                                       2
      To know the awareness of the customer about Tata Indicom.

      To study consumer profile.

      To study market potential for Tata Indicom telephone service in Dharwad city.




SCOPE OF THE STUDY

    The study will help the company to know the awareness of Tata Indicom’s Don’t

       Stop Mobile in Dharwad city.

    The study will help to know the potential market for Don’t Stop Mobile.

    The company can find out where their competitors stand.

    The study will help the company to know the customer profile.

    The study covers the customers who are mobile users & non users in Dharwad city.



LIMITATIONS OF THE STUDY

       Not single work is exception      to the limitations every work has got its own

limitations, so due to time constraint my study confines only to Dharwad city and it is not




BABASAB PATIL                                                                            3
possible to make extensive study. It is assumed that the sample selected represents entire

population.



RESEARCH METHODOLOGY



Data source:          Primary data (field survey)

Area of Research:     Dharwad city.

Research instrument: Questionnaire.

Sample Plan:          Personal Interview.

Sample Unit:          Businessman, Students, Job holders, etc.

Sampling method:      Non probability method, Convenience sampling method.

Sample Size:          100 respondents.




BABASAB PATIL                                                                           4
\




About Tata Group

Tata Group Profile



       The Tata Group Comprises 93 Companies Operating in seven Business Sectors.

Information Systems & Communication, Engineering, Materials, Services, Consumer

Products and Chemicals. The Group was founded by ‘Jamsetji Tata’ in the mid 19 th

century, a period when India had just set out on the road to gaining independence from

British rule. Consequently, Jamsetji Tata and those who followed him aligned business

opportunities with the objective of Nation building.




BABASAB PATIL                                                                       5
         The Tata Group is one of India’s Largest & most respected business

conglomerates, with revenues in 2004-05 of $ 17.8 billion, the equivalent of about 2.8

percent of the country’s GDP.



         The Tata companies together employ some 220,000 people. The group’s 32

publicly listed enterprises among them standout names such as Tata Steel, TCS, Tata

Motors and Tata Tea have a combined market Capitalization that is the highest Indian

business houses in the Private sector and a share holder base of over 2 Million.



         The Tata Group has operations in more than 40 countries across six continents, and

its companies export products and services to 140 nations.



         The Tata Family of companies shares set of five core values Integrity,

Understanding, Excellence, Unity, and Responsibilities. These Values which have been

part of the group’s beliefs and convictions from its earliest days continue to guide and

drive the business decisions of Tata companies. The Group and its enterprise have been

stead fast and distinctive in their adherence to business ethics and their commitment to

corporate social responsibility. This is a legacy that has earned the Group the trust of many

millions of stakeholders in a measure few business houses any where in the world can

match.



LEADERSHIP WITH TRUST




BABASAB PATIL                                                                              6
The Tata Group is one of India’s oldest, targeted and most respected business

conglomerates. The group’s business are spread over seven business sectors. It comprises

93 companies and operates in six continents. It employs some 220,000 people and

collectively has a shareholder base of over two million.




THE SEVEN BUSINESS SECTORS;

   I ENGINEERING

       1. Tata Auto Comp Systems.

       2. Tata Motors.

       Engineering Service:

           1. Tata Projects.

           2. TCE Consulting Engineering.

           3. Voltas.

       Engineering Products:

           1. TAL-Manufacturing Solutions.

           2. Telco Constructions Equipments Comp.

           3. TRF.



BABASAB PATIL                                                                         7
   II. MATERIALS:

     1. Tata Advanced Materials.

     2. Tata Steels.

   III. ENERGY

     1. Tata B.P.Solar.

     2. Tata Power.

   IV.CHGEMICALS

     1. Rallis India.

     2. Tata Chemicals.

     3. Tata Pigments.




   V. SERVICES

     1. Indian Hotels.

     2. THDC.

     3. Tata AIG General Insurance.

     4. Tata AIG Life Insurance.

     5. Tata Asset Management.

     6. Tata Financial Services.

     7. Tata Investment.

     8. Tata Share Registry.

     9. Tata Economic Consultancy services.

     10. Tata Quality Management Services.




BABASAB PATIL                                 8
     11. Tata Services.

     12. Tata Strategic Management Group.

   VI. CONSUMER PRODUCTS

     1. Tata Tea.

     2. Tata Ceramics.

     3. Tata Mc Graw Hill Publishing Comp.

     4. Tital Industries.

     5. Trent.




   VII. INFORMATION SYSTEMS & COMMUNICATION

     1. Nelito Systems.

     2. TCS.

     3. Tata Elxsi.

     4. Serwizsol.

     5. Tata Infotech.

     6. Tata Technology.

     7. Idea Cellular.

     8. Tata Teleservices.

     9. VSNL.

     10. Tatanet.

     11. Nelco.



BABASAB PATIL                                 9
Purpose/ Objectives



       At Tata Group the purpose is to improve the quality of life of the communities they

serve. They do this through leadership in sectors of National Economic significance, to

which the group brings a unique set of capabilities. This requires them to grow

aggressively in focused areas of business, about which they were well aware.

       There heritage of returning to society what they earn trust among consumers,

employees, shareholder & community. This heritage is being continuously enriched by the

formalization of the high standards of behavior expected from employees and companies.




BABASAB PATIL                                                                          10
       The Tata name is unique asset representing leadership with trust. Leveraging this

asset to enhance group synergy and becoming globally competitive is the route to

sustained growth and long term success.




       FIVE CORE VALUES

       The Tata Group has always sought to be a valued driven organization. These

values continue to direct the group’s growth and businesses. The core Tata values under

pinning the way they do business are:

           1. INTEGRITY.

           2. UNDERSTANDING.

           3. EXCELLENCE.

           4. UNITY.

           5. RESPONSIBILITY.




BABASAB PATIL                                                                        11
BOARD OF DIRECTORS.
Mr. Ratan N. Tata          Mr. K. A. Chaukar                 Mr. S. K. Gupta
Designation: Chairman      Designation: Managing Director.   Designation : Group
Telecom                                                                     Advisor
Company : Tata Sons Ltd    Company : Tata Industries Ltd.    Designation : Director

Mr. R. Gopalakrishnan     Mr. N. S. Ramachandran             Mr. I. Hussain
Company : Tata Sons Ltd   Designation : Director             Designation : Direc
                          Company : TTSL         .           Company : Tata Sons
Ltd.


Dr. Mukund Govind Rajan Mr. N. Srinath                         Dr. J. J. Irani
Designation : Vice President Designation : Director            Designation        :
Director
Company : Tata Sons Ltd. Company : Tata Sons Ltd               Company : TTSL.

                           .



BABASAB PATIL                                                                    12
Mr. S. Ramadorai
Designation: CEO & Managing Director
Company: Tata Consultancy Services Limited.




About Tata Teleservices Limited (TTSL)

       The Tata Group presence in the telecom sector, Incorporated in 1996, the company

was first to launch CDMA mobile services in India (in A.P) circle.

       Tata Teleservices is the part of core. Tata Group, which has over 90 companies

over 220,000 employees and more than 2 million shareholders. With an investment over

9000 crore in Telecom.

       Tata Teleservices spreads the group’s presence in the Telecom sector. Incorporated

in 1996. Tata Teleservices was the first to launch CDMA mobile services in India in the

circle of Andhra Pradesh.




BABASAB PATIL                                                                         13
        Starting with the major acquisition of Hughes Tele.com (India) Limited [now

renamed Tata Teleservices (Maharashtra) Limited] in December 2002, the company has

swung in to expansion mode. Tata Teleservices operates in 20 circles i.e. Andhra Pradesh,

Chennai, Maharashtra, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Harayana, Himachal

Pradesh, Uttar Pradesh(East), Uttar Pradesh (West), Kerla, Kolkata, Madhya Pradesh and

West Bengal. The investment in Tata Teleservices Limited (including Tata Teleservices

(Maharashtra) Limited) as on March 2005 totals 14,446 crores.

        Having Pioneered the CDMA 3G1x technology platform in India. Tata

Teleservices has established a robust and reliable telecom infrastructure that ensures

quality in its services.

        It has partnered with Motorola, Eric son, Lucent and ECI Telecom for the

deployment of a reliable, technologically advanced network




            o The company, which heralded convergence technologies in the Indian

                Telecom sectors. Today this is market leader in the fixed wireless telephone

                market with a customer base of over One Million for the period ended 2.8

                for the period ended September 2005.

        Tata Teleservices bouquet of telephone services includes Mobile services, Fixed

Wireless Phones, Public Booth Telephony, Wireless services; other services include value

added services like voice portal, roaming, 3-way conferencing, group calling and data

services.




BABASAB PATIL                                                                            14
       Tata company launches Prepaid FWP and Public Booth Phones, a range of new

handsets, new voice and data services such as BREW games, picture messaging,

polyphonic ring tones, interactive applications like NEWS, Cricket, Astrology, etc. these

are in addition to its existing services of post paid mobile, post paid mobile and post paid

mobile FWP. Tata services has strong workforce of [6000]. In addition, TTSL has created

more than [20000] indirect jobs through outsourcing of its manpower needs. [Number may

be verified from HR].

       Today, Tata Teleservices limited along with Tata Teleservices (Maharastra)

Limited serve more than 6 million customers in 160 towns and aims at 4000 towns by

March 06. With an ambitious rollout both within existing circles and across new circles,

Tata Teleservices is to provide customers with enhanced customer service and

convenience, Tata Teleservices Limited launched “ihelp”-an Intra Voice Response

System.




       Products & Services TTSL

                Tata Indicom offers a complete range of offer able telecom solutions for

our home and business needs. Be it Tata Indicom Mobile, Smart Wireless Service, Public

Phone Booths, Broadband or Centrex. They are present in every sphere of the

telecommunications market, endeavoring to make our life comfortable hassle free. They

have a wide range of products and services offering to meet every need of yours.

       Voice:

            Tata Indicom Mobile



BABASAB PATIL                                                                            15
           Tata Indicom walky

           Tata Indicom Fixed Wire phone Connection

           Tata Indicom ISDN Services

           Tata Indicom Centrex

           Tata Indicom E1 Links

           Tata Indicom Basic/ Primer rates ISDN

           Tata Indicom Managed Leased Lines

           Tata Indicom Direct Inward Dialing(DID)

           Tata Indicom Public Phone Booths

           Tata Indicom Voice Reminders Services

   Data

           Tata Indicom Shared and Dedicated Internet Bandwidth

           Tata Indicom Virtual Private Network (VPN)



           Tata Indicom Hosting Services

           Tata Indicom Internet Access Solutions

           Tata Indicom ADSL & DSL

           Tata Indicom Internet Through Mobile

   Internet

           Tata Indicom Postpaid Internet Connection

           Tata Indicom Broadband Internet Service

           Tata Indicom Corporate Dial up

           Tata Indicom Corporate Internet ISDL




BABASAB PATIL                                                      16
               Tata Indicom Internate Private Leased Circuits(IPLC)

               Tata Indicom Internate Leased Lines(ILL)

               Tata Indicom Managed Data Network Services (MDNS)

               Tata Indicom INMARSAT

               Tata Indicom TV Uplink

               Tata Indicom Internet Data Centers

               Tata Indicom NLD Leased Line

       Tata Indicom Conference Services

               Tata Indicom Conference Call Services

               Tata Indicom Web conferences Services




Tata Teleservices Market Share 2005

      Tata Teleservices (TTSL) crosses the 4.5 million subscriber mark.

      India’s youngest National Telecom player increases wireless market share to 11.74

       percent during the month of June.

      Within the CDMA Wireless segment, TTSL achieves a cumulative market share of

       25 percent. TTSL records consistent increases in subscriber base and market share,

       month on month.

      Tata Indicom is amongst the fastest growing brands in India today.




BABASAB PATIL                                                                         17
          Tata Teleservices, one of India’s premier mobile and fixed service

   providers, announced that they have achieved a market share of 12 percent in the

   month of June.

   Tata Teleservices is No 4 slot in terms of incremental market share in the wireless

   market in the month of June.

          Tata Teleservices is now present in over 1400 towns across 20 circles of the

   country. The Company has achieved a market share of 62 percent in fixed wireless

   service in June 2005. This clearly indicates that brand Tata Indicom surging ahead,

   and is today one of India’s fastest growing telecom brands.

          Tata Teleservices enjoys a substantial presence in the countries telecom

   space, and is all set to redefine the existing benchmarks of the telecom service

   category in India through marketing innovations and introduction of new

   generation value added services.




          The Tata Indicom brand name spance across retail, enterprise, wholesale as

   well as Inter National services offered by the telecom service arms. Today TTSL is

   committed to providing the best services to all it’s the customers and making Tata

   Indicom the Preferred Choice of million of customers across the country.




BABASAB PATIL                                                                      18
   About Tata Indicom & its Milestones:

          March 1996

          Letter of intent (LOI) issued to the company in March 13,1996 to provide

   basic telephone services in the state of Andhra Pradesh.

          November 1997

          Licence agreement signed with DOT for operating basic telephone services

   in the circle of Andhra Pradesh on November 14.




BABASAB PATIL                                                                  19
          1998

          First to introduce the concept of smart card technology in Pay Telephone

   business. Tata has signed up with Schumberger of France to establish their

          November 2002

          Tata Teleservices Services unveils its new brand Tata Indicom while

   launching its services (CDMA Mobile, Basic Phone Connect Tamil Nadu and

   Karnataka).

          December 2002

          Tata Indicom launched in Delhi & Gujarat.

          Tata Teleservices Services spreads its service network to the national

   capital and Gujarat. Services inaugurates by the then mini information Technology

   Late Shri Pramod Mahajan.

   March 2003

          Tata Indicom customer base across 50,000 more than half million people

   across the nation are now satisfied customers of Tata Indicom.



   August 2003

          Tata Indicom customer base crosses 80,000. CDMA Mobile service

   launched in Maharastra.

   January 2004

          Tata Indicom crossed the half million customer market in fixed wireless

   segment by registering over 300% growth in its fixed wireless customer base since

   January 2003. With over half million Fixed Wireless retail customers and over




BABASAB PATIL                                                                    20
   30,000 Fixed Wireless Payphones. Tata Indicom continues to be the leader in

   Fixed Wireless Segment.

   February 2004

            Tata Indicom subscribers can now send International SMS across 170

   countries and 533 operators. Tata Indicom launches SMS based entertainment and

   Entertainment services

   March 2004

            QUALCOMM and Tata Teleservices announce plans to offer Wireless

   application and services Via BREWTM and BREW cha Solutions.

   April 2004

            Tata Teleservices launches Tata Indicom Prepay Service on smart Service

   in New Delhi and Hyderabad, which offers 25% savings on monthly usage.



   June 2004

            Tata Indicom Subscriber base crosses 2 million marks.



   September 2004

            Tata Indicom launches prepaid service under the brand name of “True

   Paid”.

   October 2004

            Tata Indicom repositions its fixed Wireless Phone category under the brand

   name “Walky”.

   February 2005




BABASAB PATIL                                                                      21
           Tata Indicom competes roll outs in new circles with its services now

   available in 20 circles.

   March 2005

           Tata Indicom launches its exclusive portal for women on its mobile phones

   called “Women’s Zone”.

   May 2005

           Tata Indicom service made available in 100 cities. Tata Indicom crosses the

   critical 1,000 city marks.

           Tata Indicom Subscriber base touches the 4 million mark.

   June 2005

           Tata Indicom launches its first own exclusively branded phone under the

   brand name “Indicom Gem”.

   August 2005

           Tata Indicom Subscriber base touches the 5 million mark. Tata Indicom

   service made available in 1500 cities. Tata Indicom crosses the 1500 city mark.



   October 2005

           Tata Indicom launches the first of its kind offer “Non Stop Mobile in the

   Mobile Prepaid market”.

           Tata Indicom Subscriber base crosses the 6 million mark.

   November 2005

           Tata Indicom acquire over 1 million gross subscribers in the in this month.

   And Tata Indicom Subscriber base crosses the 7 million mark.




BABASAB PATIL                                                                        22
   About Mahima Technologies

   Showroom:

        Mahaveer Plaza,

        Tikare Road,

        Dharwad

        Ph: 5510469, 5510569.




BABASAB PATIL                   23
               This Mahima Technologies is in nature of Franchise system. And it is

       serving people up to its best capacity with staff capacity strength of 7 in Dharwad.

       The management team is:

                   1. Mr. Basavaraj N.N      -Showroom Manager.

                   2. Miss. Amruta           -Pre sales Executive.

                   3. Miss. Mamta.           -Cashier.

                   4. Mr. Vinay.             -Prepaid Sales Executive.

                   5. Miss. Pallavi          -Customer Care Executive.

                   6. Mr. Chandan            -Customer Care Executive.

                   7. Mr. Basavaraj Y.       -Login Co-ordinator.

               Sales Executives.

                   1. Mr. Shivu.

                   2. Mr. Shamil.

                   3. Mr. Naveen.

                   4. Mr. Vishal.

                   5. Mr. Virendra.

               The showroom serves to the people of Dharwad from morning 8.30 to 6.30

in all 7 days of a week.



Research Design

       The research will be conducted to gather information from 100 respondents & a

structured questionnaire will be used to collect the information from the respondents. The

data which is collected from them will be analyzed and classified.

Management problem


BABASAB PATIL                                                                           24
       People prefer Reliance over to Tata Indicom.

Research Problem

       In this the research problem is to understand why people prefer Reliance Mobile

Phone Service over to Tata Indicom.

Objective

      Potential market for Tata Indicom’s don’t stop mobile phone service in Dharwad

       city)

      To determine the market share in Dharwad city.

Sub Objective

      Publicity.

      To know the Income (purchasing power) of the respondents.

      To know the Awareness level about Tata Indicom’s don’t stop mobile phone

       service.

Sources of data

       Primary data: This data will be collected directly from respondents by personnel

interview through questionnaire.




       Secondary data: This data is generally developed and published for some purpose

other than for helping to solve the problem at hand. In this study the secondary data is

collected from interaction and discussions with officials At Tata Indicom showroom @

Dharwad. & also this data collect from Magazines, Websites of the firm Tata Indicom.com

Questionnaire




BABASAB PATIL                                                                        25
       A structured questionnaire was designed to collect the data from the respondents.

Before collecting the data a pilot survey of 10 respondents was done to know the accuracy

of the questionnaire and to know the questions which can be easy to understandable by the

respondents. After this survey some corrections were made and finally used to collect

information from 100 respondents from various areas in Dharwad city.



Method of Sampling

Population: Individuals from Dharwad city.

Sample Frame: Individuals wishing to avail telephone service in Dharwad city.

Extent : Dharwad.

Time/Period of the study : 15-05-2006 to 15-07-2006.

Sample unit: Individuals (Businessman, Students, Professionals, House wives, Job

Holders.)

Sample Method: Non-probability sampling, Convenience sampling method.

Sample size: 100 respondents.




Measurement Technique



        During this research questionnaire is used as measurement techniques for

obtaining information directly from the respondents.




BABASAB PATIL                                                                         26
Analysis of the Data

       In this study the relationship between independent variable and independent

variables are expressed in the form of percentage of the total population and the data is

analysed by using tabular and graphical representation.



Ethics of Research

      Report is based on facts and is not manipulated.

      Report is not misleading any way.

      Feelings of the respondents unhurt.




BABASAB PATIL                                                                         27
BABASAB PATIL   28
Hypothesis

   1. More number of people in Dharwad city has monthly income below Rs.5000?
Sample size (n) = 100
Found No =47
Method Z test
H0=P>50%




BABASAB PATIL                                                               29
H1>P<50%
Z=P-PO
PO(1- PO)
   N
Where P=Found Number/Sample Size
PO=1-P
P=47/100=0.47
PO =1-0.47=0.53
=0.47-0.53
 0.53(1-0.53)
       100
=0.06
0.049
=1.22
@=a 0.05 level of significance the critical value of Z @=1.96. The computed value of
Z=1.22 falling in the acceptance region thus Null Hypothesis is accepted. This indicates
that nearly half of the population belongs to Middle class with monthly income is below
Rs.5000. Thus they can potential customer.




   2. More number of people in Dharwad city are aware/knows nothing about Tata
        Indicoms Don’t Stop Mobile?
Sample size (n) = 100
Found No =36
Method Z test
H0=P>50%
H1>P<50%
Z=P-PO
PO(1- PO)



BABASAB PATIL                                                                        30
   N
Where P=Found Number/Sample Size
PO=1-P
P=36/100=0.36
PO =1-0.36=0.64
=0.36-0.64
 0.64 (1-0.64)
       100
=0.28
0.048
=5.83
@=a 0.05 level of significance the critical value of Z @=1.96. The computed value of
Z=5.83falling in the acceptance region thus Null Hypothesis is rejected. This indicates that
there is no evidence to support the hypothesis. It can therefore be concluded that the
awareness level of Tata Indicom is more.




BABASAB PATIL                                                                            31
Everyday sales of the different mobile Phones in the Dharwad city.(information is

directly collected from mobile phone sellers.)

Tata Indicom (Nagashanti Teleservices)

Reliance(Maniyar collections)

Airtel (Niky teleservices)

Hutch (Niky teleservices)




BABASAB PATIL                                                                 32
Spice (Niky teleservices)



Company                     Every day sales

Tata                        7-8

Reliance                    50

Airtel                      4

Hutch                       1

Spice                       1( in 4 days)




     1. Are you using any Mobile Phone service?



Yes               No                   Total

66                44                   100



     2. If yes which mobile phone service you have?



Airtel                            28

BSNL                              09

Tata Indicom                      05

Reliance                          14

Spice                             02

Hutch                             08




BABASAB PATIL                                         33
Total                        66



   3. Why did you choose this company?

Price                        08

Good Service                 12

Network                      27

Advertisement                02

Offers/Schemes               16

Others                       01

Total                        66



   4. What is the main purpose to have a mobile?

Out Going                     03

In coming                     22

Messaging                     04

For all                       37

Total                         66

   5. Every month how much you are spending on your mobile?

Below Rs.300                  47

Rs.300-Rs.500                 18

Rs.500-Rs.1000                01

Rs.1000 & above               00

Total                         66




BABASAB PATIL                                                 34
     6. Do you want to have/change your mobile phone service in near future?

Yes                              34

No                               49

May be                           17

Total                            100



         7. If yes which company you have planned?

Airtel                          13

BSNL                            04

Tata Indicom                    03

Reliance                        05

Spice                           03

Hutch                           05`

Not decided                     18

Total                           51



         8. Why you will choose this company?

Price                           12

Offers/Schemes                  24

Network                         12

Advertisement                   01




BABASAB PATIL                                                                  35
Others                             02

Total                              51



     9. Do you know about Tata Indicom’s don’t Stop mobile scheme (2 years out

     going free)?

Yes                                  64

No                                   36

Total                                100

          10. If yes how do you came to know?



Executive                            04

Friends                              19

Television                           27

NEWS Paper                           13

Pamphlet                             01

Others                               01

Total                                64




          11. Do you want to have this service in future?



Yes                                  31

No                                   33




BABASAB PATIL                                                              36
Total                             64



     12. What is your sex (Gender)?



Male                             82

Female                           18

Total                            100




     13. What is your age?



15-20                            09

20-30                            55

30-40                            25

Above                            11

Total                            100




     14. Are you living in your own house?



Yes                              74

No                               26




BABASAB PATIL                                37
Total                            100



             15. Do you own the following?



Car                              16

Colour TV                        57

Bike                             43

Refrigerator                     27

None in above                    22



         16. What is your Occupation?



Job holder                        20

Businessman                       30

Professional                      09

Student                           19

Others                            22

Total                             100




         17. What is your monthly income?

Below Rs.5,000                     47




BABASAB PATIL                                38
Rs.5,000-10,000    22


Rs.10,000-15,000   04


Above 15,000       05


No Earnings        22

Total              100




BABASAB PATIL            39
BABASAB PATIL   40
                   50


                   45


                   40


                   35


                   30


                   25


                   20
                                                                                 Series1
                   15


                   10


                   5


                   0
                        Tata   Reliance   Airtel   Hutch   Spice




          The above graph shows that the every day sales of different mobile phones

   in Dharwad city from different shops & also in the survey it was found that

   Reliance is top @ present situation. Maniyar collection who is a dealer of Reliance

   phones every day he is selling 50 mobile phones. Tata is @ second position,

   Nagashanti teleservices are selling 7-8 mobile phones everyday. Airtel is @ third

   position, Hutch is @ fourth at least one connection everyday & Spice is @ Fifth

   position one connection in every four day & these services are selling by Niky

   teleservices.




BABASAB PATIL                                                                      41
   1. Are you using any mobile phone service?




         44




                                                          66




                                Yes   No




   From this survey it was found that amongst 100 respondent 66% are using mobile

   phones and remaining 34% of respondents are not using any mobile phone service.

   This indicates that in Dharwad city maximum number of people are using mobile

   phones.




BABASAB PATIL                                                                   42
   2. If yes which mobile phone service you have?




     30               Airtel




     25




     20
                                                                              Airtel
                                                                              BSNL
                                                                              Tata
                                                Reliance
     15                                                                       Reliance
                                                                              Spice
                                                                              Hutch

                               BSNL
     10                                                            Hutch


                                       Tata

      5
                                                           Spice



      0
                                         1




   The above graph shows that the number of respondent presently using different

   mobile phone services.

             In the total 100 respondents 28% of respondents are using Airtel’s service.

              This shows that the Airtel is at top.

             9% of respondents are using BSNL.

             Only 5% of respondents are using Tata Indicom mobile phones.

             14% of respondents are using Reliance mobile phones. This indicates that

              reliance is at second position.

             2% of respondents are using Spice.

             8% of respondents are using Hutch.




BABASAB PATIL                                                                            43
   3. Why did you choose this company?




      30
                                                Network



      25




      20
                                                                                           Price
                                                                          Offers           Good Service
                                                                                           Network
      15                                                                                   Advertisement
                                 Good Service                                              Offers
                                                                                           Other


      10                 Price




      5
                                                          Advertisement
                                                                                   Other


      0
                                                   1




           The above graph shows that the reasons for choosing different mobile phone

           services.

In the total 100 respondents.

                      8% of respondents give preference for Price.

                      12% of respondents give preference to Good Service.

                  27% of respondents give preference for Network Coverage.

                  Only 2% of respondents choose their service because of Advertisement.

                  16% of respondents have chosen or give preference for Offers or Schemes.

                  1% of respondents choose others. Others include friends are working etc.




BABASAB PATIL                                                                                              44
 4. What is the main purpose to have a mobile?




                                     3




                                                          22

                                                                  Out Going03
                                                                  Incoming
                                                                  Messaging
                                                                  For All
      37



                                                   4




    The above graph shows that what is the main purpose to have or purchase mobile

    phone services. In the survey below mentioned points were found.

              In the total 100 respondents 3% of respondents are purchased mobile

               phone for making out going calls.

              22% of respondents are purchase for Incoming calls.

              Only 4% of respondents were purchased for Message purpose.

              And 37% of respondents are purchase for all purpose.




BABASAB PATIL                                                                   45
 5. Every month how much you are spending on your mobile?




            47




                                 18



                                                   1                 0          S1




        Below 30047            300-500          500-1,000        Above 1,000




    The above graph shows the expenses that are spending every month on their

    mobile phones.

            47% of respondents are spending every month below Rs.300.

                18% of respondents are spending from Rs300 to Rs.500 every month on

             their mobile phones.

            Only 1% of respondents are spending Rs.500 to Rs.1000 per month.

            No one is spending Rs.1000 and above.




BABASAB PATIL                                                                        46
   6. Do you want to have/change your mobile phone service in near future?

                                                49




       50
                           34
       45


       40


       35
                                                                                       Yes
       30                                                          17                  No
                                                                                       May be
       25


       20


       15


       10


       5


       0
                   Yes                     No             May be




   The above graph shows that the number of respondent wants to have mobile

   phones that do not have mobile phones and the respondents who wants to change

   their service that they already have.

           In the total 100 respondents 34% of respondents wants to have or change

            their mobile phones.

           Nearly 49% of respondents are don’t want to have or don’t want to change

            their mobile phone services.

           And remaining 17% of respondents are not decided weather they have to

            buy or not.




BABASAB PATIL                                                                    47
       7. If yes which company you have planned?




                     18


                                                                     13      Airtel
                                                                             BSNL
                                                                             Tata
                                                                             Reliance
                                                                             Spice
                                                                             Hutch
                                                                             Not Decided
           5

                    3                                            4
                                    5               3




   The above graph shows that the respondents who want to change or have a new

   mobile phone service.

          13% of respondents have planned to buy Airtels service.

          4% of respondents have planned to buy BSNL.

          3% of respondents have planned to buy Tata Indicom.

          5% of respondents have planned to buy Reliance.

          3% of respondents have planned to buy Spice.

          5% of respondents have planned to buy Hutch.

          And 18% of respondents have not decided.




BABASAB PATIL                                                              48
 8. Why you will choose this company?


                              Offers
   25




   20




   15

                Price                      Network
                                                                                         Series1



   10




    5

                                                                           Others
                                                        Advertisement


    0
            Price         Offers        Network      Advertisement      Others




    The above graph shows that the reasons for choosing different mobile phone

    services.



           12% of respondents give preference for Price.

           24% of respondents have chosen or give preference for Offers or Schemes

           12% of respondents give preference to Network Coverage.

           1% of respondents give preference for Advertisement.

           2% of respondents choose others. Others include friends are working etc.




BABASAB PATIL                                                                       49
       9. Do you know about Tata Indicom’s Don’t Stop mobile scheme (2 years out

          going free)?




                                   Yes
  70



  60



  50
                                                     No
                                                                                      Yes
  40                                                                                  No



  30



  20



  10



  0
                                     1




       The above graph shows that the number of respondent are aware about Tata

       Indicoms’s Don’t stop Mobile Phones.

              In the survey it was found that in the total 100 respondents 64% of

               respondents are aware about this scheme.

              And remaining 36% of respondents are unaware about this scheme.




BABASAB PATIL                                                                    50
      10. Yes how do you come to know?




 30                                27




 25


                           19
 20
                                                                             Executive
                                                                             Friends
                                                                             TV
                                            13                               NEWS Paper
 15
                                                                             Pamphlet
                                                                             Other


 10


                  4
 5
                                                     1        1



 0
                                    1




      The above graph shows that the number of respondents are come to know about

      this scheme from diffrent mediums.

             Only 4% of respondents are come to know from the executives.

             10% of respondents are come to know from their friends.

             27% of respondents are come to know from Television.

             13% of respondents are come to know from local NEWS Papers.

             1% of respondents are come to know from Pamphlets.

             And 1% of respondents are come to know from other source.




BABASAB PATIL                                                                  51
11. Do you want to have this service in future?




                                                         No



    33




   32.5




    32
                                                                                       Yes
                                                                                       No

   31.5
                                       Yes



    31




   30.5




    30
                                         1




          The above graph shows the number of respondents wants to have this service in

          future or not.

                   31% of respondents want to have this service.

                 And remaining 33% of respondents don’t want to have this service.




BABASAB PATIL                                                                         52
 12. What is your sex (Gender)?




                                 Male


 90


 80


 70


 60
                                                                                   Male
                                                                                   Female
 50


 40
                                                  Female

 30


 20


 10


  0
                                    1




      The above graph shows that the sex wise classification of the respondents.

             In total 100 respondents 82% of respondents are males.

             And remaining 18% of respondents are females.




BABASAB PATIL                                                                      53
 13. What is your age?




 60                                20-30




 50




 40
                                                                                    15-20
                                                                                    20-30
                                                                                    30-40
 30                                            30-40
                                                                                    Above 40




 20

                                                          Above 40
                       15-20

 10




  0
                                        1




      The above graph shows that the age wise classification of the respondents.

              In the total 100 respondents 9% of respondents are coming under the age

              between 15 to 20 years.

             55% of respondents are coming under the age between 20 to 30 years.

             25% of respondents are coming under the age between 30 to 40 years.

             And remaining 11% of respondents are coming under the age of 40 years

              and above.




BABASAB PATIL                                                                       54
 14. Are you living in your own house?




                                   Yes

  80


  70


  60


  50                                                                                    Yes
                                                                                        No

  40
                                                     No


  30


  20


  10


  0
                                     1




       The above graph shows that the number of respondents are living in their own

       house.

                In the total of 100 respondents the74% of respondents have their own

                house.

                Remaining 26% of respondents do not have their own house.




BABASAB PATIL                                                                     55
15. Do you own the following?




                          None in Above             Car



        Refridgerator                                                                Car
                                                                                     Colour TV
                                                                                     Bike
                                                                                     Refridgerator
                                                                         Colour TV   None in Above



                                 Bike




      The above graph shows that the number of respondents is using the following

      luxuries goods.

                 16 respondents out of 100 respondents are using Car.

                   57 respondents out of 100 respondents are using Colour TV.

                  43 respondents out of 100 respondents are using Bikes.

                  27 respondents out of 100 respondents are using Refrigerator.

                  22 respondents out of 100 respondents are using not using above

                   mentioned Luxuries goods.




BABASAB PATIL                                                                            56
 16. What is your Occupation?




                              30

 30




 25
                                                           22

                    20
                                                     19
 20
                                                                                 Job Holder
                                                                                 Businessman
                                                                                 Professional
 15                                                                              Student
                                                                                 Others

                                         9
 10




 5




 0
                                     1




      The above graph shows that the respondents occupation.

             20% of respondents are job holders.

             30% of respondents are Business mans.

             9% of respondents are Professionals.

             19% of respondents are Students.

             Remaining 22% of respondents others. Others include House wives etc.




BABASAB PATIL                                                                        57
 17. What is your monthly income?




                    47
 50


 45


 40


 35

                                                                                 Below 5,000
 30
                                                                                 5,000-10,000
                               22                          22                    10,000-15,000
 25                                                                              Above 15,000
                                                                                 No Earnings
 20


 15


 10                                               5
                                          4

 5


 0
                                     1




      The above graph shows that the monthly income of the respondents. In the survey

      it was found that out of 100 respondents.

             47% of respondents are come under below Rs.5000 per month.

             22% of respondents are coming under Rs.5000 to 10,000 per month.

             4% of respondents are coming under 10,000 to 15,000 per month.

             Only 5% of respondents are coming under Rs.15,000 & above.

             And remaining 22% of respondents do not have any income.




BABASAB PATIL                                                                        58
Findings

     In 100 respondents presently 66% of respondents are using mobile phones and

      Airtel is at top because maximum number of respondents are using this service

      means 28% of respondents are using Airtel.

     More number of respondents gave more preference to network coverage for that

      reason they have preferred different services. In this survey it was found that 27%

      of respondents prefer network coverage.

     In this survey it was found that 47% of respondents are spending below Rs.300

      every month. This indicates that maximum number of respondents wants have a

      mobile phone service at affordable price with less expenses.

     In this survey it was found that 18% of respondents who wants have to have or

      change their mobile phone near future have not yet planned.

     It was found that 24% of respondents will choose their mobile phone service on the

      basis of different offers or schemes which is provided by the company.

     In Dharwad city 64% respondents are aware about Tata Indicoms Don’t Stop

      Mobile Schemes. This shows that maximum number of respondent in Dharwad

      city is aware or knows about this scheme.

     In this survey it was found that 27% of respondents are come to know about this

      scheme through television. This indicates that advertisement through television is

      more effective source for creating awareness.

     31% of respondents in Dharwad want to have Tata Indicom’s Don’t stop mobile

      scheme. This shows the potentiality for this scheme in Dharwad city.




BABASAB PATIL                                                                         59
    In the survey it was found that 9% of respondents who are job holders were more

     interested to have this service.

    In 100 respondents 82% of respondents are males. This shows that in Dharwad

     maximum numbers of respondents are male respondents who are using mobile

     phones.

    It was found that 47% of respondents are having their monthly income below

     Rs.5000 per month.




BABASAB PATIL                                                                    60
Conclusion

       From the survey analysis it was found that in Dharwad City more than half of

respondents are aware about Tata Indicoms Don’t Stop Mobile and maximum number of

respondents are come to know only from TV and from their friends.

       In this survey it was also found that more number of respondents have perception

in their mind that the Network Coverage of the Tata Indicom is not good as compare to

others. But @ present the sales of the Tata Indicom Mobiles shows that the perception of

the respondents is changing towards Tata Indicom.

       In short many respondents are still not decided to which company’s service they

have or buy and nearly 31% of the respondents want to have this service. So they have

opportunity in Dharwad city and the company has an opportunity so it suggests that they

catch the such customers to tap the market.




BABASAB PATIL                                                                        61
Recommendations

  1. More number of respondents have their monthly income below Rs.5000. And such

     kind of population wants to have mobile phones at affordable price & this Don’t

     Stop mobile scheme they can afford so it suggest that to catch such kind of

     population.

  2. More number of the respondents are come to know about this scheme from TV and

     Friends. So it suggests that they should use other sources of advertisement like Big

     Eye Catching Hoardings and Road shows etc as Reliance is doing in Dharwad.

  3. More number of the respondents don’t want to have this service. Reason for that is

     they have perception that the network of the Tata Indicom is not good compare to

     its compotators. So it suggests that the co should take relevant steps or promotional

     activities to change the perception.

  4. Tata has a heavy compitation with Airtel & Reliance. Reliance is offering various

     schemes to catch middle & lower class segment so Tata should also introduce more

     number of offers to attract such segment.

  5. In the Dharwad more number of people have ability to purchase mobile phones this

     indicates that Dharwad has a big market for mobile phones. So catch such kind of

     population to tap the market or to utilize such kind of opportunity.




BABASAB PATIL                                                                          62
BABASAB PATIL   63
Bibliography.



     MARKETING RESEARCH BY DONALD S. TULL & DELL HAWKINS.

     PRINCIPLE OF MARKETING BY PHILLIP KOTLER & ARMSTRONG.

     NEWSPAPER AND MAGZINES

     COMPANY MANUALS.

     WWW.TATA INDICOM.COM.




BABASAB PATIL                                                 64
This is an anonymous survey
(Please do not mention your name)
Dear respondent.
    1. Are you using any mobile phone service? (if no go to Q No 6)
              a) Yes                       b) No
   2. If yes which mobile phone service you have?
              a) Air tel                            b) BSNL
              c) Tata Indicom                       d) Reliance
              e) Spice                              f) Hutch
   6. Why did you choose this company?
              a) Price                              b) Good service
              c) Network                            d) Advertisement
              e) Others
   7. What is the main purpose to have a mobile?
              a) Out going calls           b) Incoming calls
              c) Messaging                 d) for all
   8. Every month how much you are spending on your mobile?
              a) Below 300                 b) 300-500
              c) 500-1000                  d) Above 1000
   9. Do you want to have/change your mobile phone service in near future?
              a) Yes                       b) No
              c) May be


   10. If yes which company you have planned?
              a) Air tel                            b) BSNL
              c) Tata Indicom                       d) Reliance
              e) Spice                              f) Hutch
              g) Not Decided
   11. Why you will choose this company?
              a) Price                     b) Schemes
              c) Network                   d) Advertisement
              e) Others



BABASAB PATIL                                                                65
   12. Do you know about Tata Indicom’s Don’t Stop mobile scheme (2 years out going
      free)? (if no skip to Q No 12)
              a) Yes                        b) No
   13. If yes how do you came to know?
              a) Executive                  b) Friends
              c) TV                         d) NEWS Paper
              e) Pamphlet                   f) Others
   14. Do you want to have this service in future?
              a) Yes                        b) No
   12. What is your sex?
              a) Male                       b) Female
   13. What is your age?
              a) 15-20                      b) 20-30
              c) 30-40                      d) 40 and above
   14. Are you living in your own house?
              a) Yes                        b) No
   15. Are you using the following?
              a) Car                        b) Colour TV
              c) Bike                        d) Refrigerator
              e) None in Above


   16. What is your Occupation?
              a) Job Holder                 b) Businessman
              c) Professional               d) Student
              e) Others


   17. What is your monthly income?
              a) Below 5000                 b) 5000-10,000
              c) 10,000-15,000              d) Above 15,000
              e) No earnings
Any Suggestions:




BABASAB PATIL                                                                   66
QNo 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17

1   a   d   a   d   a   c   g   b   a   c    b    b    B    a    b    e    e

2   a   d   e   b   a   b           a   c    b    b    C    a    a    e    e

3   b                   a   g   a   b             a    C    a    b    e    a




BABASAB PATIL                                                              67
4    a   b   b   d   c   b           a   d   a   a   D   a   cd    a   d

5    a   a   c   d   b   b           b           a   D   b   c     a   b

6    b                   a   g   c   a   c   a   a   C   a   c     a   b

7    a   b   c   d   b   b           a   c   a   b   C   a   bd    a   b

8    a   a   d   b   a   b           b           a   A   a   e     d   e

9    b                   a   a   c   b           a   B   b   b     e   a

10   a   a   d   b   a   b           b           a   C   b   bcd   e   c

11   a   f   e   d   a   a   a   b   a   d   a   a   C   a   abc   b   a

12   a   d   b   b   a   b           a   d   b   a   C   a   b     a   d

13   a   d   e   b   a   c   g   d   b           a   D   b   e     c   a

14   a   d   b   b   a   b           a   d   b   a   C   a   b     a   d

15   a   a   c   d   a   b           a   b   b   a   B   a   f     e   a

16   a   a   c   b   b   b           b           a   C   a   abcd e    b

17   a   a   c   d   a   b           a   c   a   a   B   b   e     c   a

18   b                   a   a   a   a   b   a   a   B   b   b     e   a

19   b                   c   g   b   a   c   b   a   B   b   e     b   a

20   b                   a   a   a   a   b   a   a   B   a   b     e   a

21   b                   b           b           a   B   b   abcd d    e

22   a   f   e   b   a   c   g   b   a   d   a   a   C   b   e     a   c

23   b                   a   d   b   a   b   a   a   D   a   e     a   e

24   b                   b           b           a   B   a   e     a   b

25   b                   a   f   b   a   d   b   a   C   b   e     a   b

26   a   c   b   d   b   b           a   b   a   a   D   a   c     a   c




BABASAB PATIL                                                          68
27   a   f   e   d   a   b           b           a   B   a   ab    b   a

28   b                   a   a   c   a   b   b   a   B   b   b     d   e

29   b                   b           b           b   A   b   b     d   e

30   a   b   c   d   a   b           a   c   a   b   B   b   b     a   b

31   a   c   b   d   b   b           a   c   a   b   C   a   a     a   b

32   b                   b           b           b   A   a   b     d   e

33   a   a   b   a   b   b           b           a   B   a   bc    b   a

34   b                   a   a   c   b           a   B   a   bc    b   a

35   a   d   b   d   a   b           b           a   B   a   c     b   a

36   b                   b           b           b   D   b   b     a   c

37   a   a   b   d   a   a   g   b   a   c   a   b   C   a   a     a   b

38   a   d   a   b   a   c   g   a   b           a   B   a   e     c   a

39   a   f   a   d   a   a   a   b   a   d   b   a   B   a   bcd   e   a

40   a   f   a   d   a   a   e   b   a   c   a   a   C   a   e     e   a

41   a   b   c   d   a   b           a   b   b   a   B   a   bc    b   b

42   b                   b           b           a   D   b   e     e   a

43   b                   c   a   c   a   b   b   a   B   b   c     d   e

44   b                   c   g   c   a   b   b   a   B   a   e     b   a

45   a   a   c   d   a   a   a   a   a   c   a   a   C   a   b     b   a

46   a   a   c   d   a   a   b   a   a   d   b   a   B   a   e     b   b

47   a   d   e   d   b   c   g   b   a   b   b   b   C   a   acd   e   e

48   a   e   e   d   b   b           b           a   B   a   bc    c   b

49   a   a   e   d   a   c   f   b   b           a   B   a   c     b   a




BABASAB PATIL                                                          69
50   a   b   c   b   a   b           a   f   b   a   B   a   c     b   a

51   a   a   e   d   b   b           b           a   B   a   b     b   b

52   a   a   c   b   a   b           a   b   b   a   B   a   c     b   a

53   b                   b           a   b   b   a   C   a   e     b   a

54   b                   b           a   b   b   a   C   a   e     b   a

55   b                   a   g   b   a   b   a   a   C   a   e     b   a

56   a   a   a   d   a   a   a   b   b           a   B   a   abcd b    b

57   b                   a   d   a   a   d   b   a   B   b   e     b   a

58   a   b   c   d   b   b           a   c   b   a   C   a   c     b   b

59   a   c   f   d   a   b           a   c   a   b   B   a   bd    e   e

60   a   a   c   b   a   c   b   a   b           a   B   a   bd    d   e

61   a   d   a   d   b   b           a   b   b   a   B   a   bcd   c   a

62   a   d   c   d   a   b           a   e   b   a   B   a   bcd   d   a

63   b                   c   f   b   a   c   b   a   B   a   bcd   b   a

64   a   a   b   b   b   c   c   b   a   b   a   a   B   a   b     e   a

65   a   a   c   c   a   b           a   c   a   b   B   a   b     c   f

66   a   d   a   b   b   b           a   c   b   a   B   a   abcd b    b

67   a   a   c   b   a   b           a   c   a   a   A   a   abcd d    a

68   a   a   c   b   a   a   e   a   b           b   A   a   abcd d    e

69   b                   a   c   b   a   c   a   b   A   a   c     d   e

70   a   c   e   a   b   b           b   c   b   b   A   a   bd    d   e

71   b                   b           b           b   A   b   e     d   a

72   a   d   b   d   b   b           a   b   a   a   B   a   abcd d    e




BABASAB PATIL                                                          70
73   a   b   e   d   a   a   c   b   a   a   a   a   D   a   bcd   a   d

74   a   a   c   d   a   b           a   c   a   a   B   a   c     a   a

75   a   a   c   b   a   b           a   a   b   a   D   a   bcd   a   a

76   b                   b           b           a   D   a   bc    a   a

77   b                   a   g   c   a   b   a   a   D   a   abcd b    b

78   a   a   c   d   b   b           a   c   b   a   B   a   bcd   c   a

79   b                   a   g   a   a   a   b   a   B   b   b     b   a

80   a   f   e   c   a   c   g   b   b           a   B   a   abcd b    b

81   a   b   c   d   a   b           a   c   b   a   B   b   b     b   a

82   b                   a   d   b   a   c   a   a   C   b   b     b   a

83   a   a   c   b   a   a   e   a   a   c   b   a   B   b   b     b   a

84   a   a   e   d   a   b           b           a   B   a   c     d   e

85   b                   a   d   a   b           a   B   b   e     e   a

86   b                   a   f   e   a   c   a   a   B   b   e     e   a

87   b                   a   b   c   b           a   C   b   b     e   a

88   a   a   c   b   a   a   a   b   b           a   B   a   b     e   a

89   a   a   b   a   b   b           a   b   b   a   B   a   c     b   a

90   b                   a   f   b   b           a   A   a   abc   d   e

91   a   a   c   b   a   a   g   c   b           a   C   a   e     a   b

92   a   a   b   b   a   b           a   c   b   b   B   b   e     e   e

93   a   c   e   d   a   c   g   b   a   d   a   a   C   a   c     c   b

94   a   d   c   b   a   c   g   b   a   d   a   a   C   b   bd    c   b

95   a   f   e   c   a   a   b   c   a   d   b   b   B   a   bd    d   e




BABASAB PATIL                                                          71
96    a   b   c   d   c   b           a   a   b   a   C   a   abcd c   b

97    b                   a   a   d   a   c   a   a   B   a   bd   d   e

98    a   d   c   d   a   c   g   c   a   b   b   a   B   a   bc   e   a

99    a   c   a   d   a   a   a   b   a   d   b   a   B   a   c    b   a

100   a   f   e   c   a   c   d   c   a   b   a   a   B   a   e    d   e




BABASAB PATIL                                                          72

				
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babasab patil babasab patil management trainee https://sites.google.com/site/babambafinance/
About is presently working for ASHOK IRON group Belguam he has completed his MBA master degree in Finance from Basaveshwar Engineering College, Bagalkot.(Autonomous)Patils some majour projects are Organization : GIOJIT PNB PARIBAS Financial Services Ltd Bagalkot.Project Title:A Study on Technical Analysis of Automobile Sector. Organization :S S H S K LTD NIPANI.  Project Title :A study on Ratio Analysis of SSHSK LDT Nipni.