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Strategic Management Process_ Strategic Planning

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Strategic Management Process_ Strategic Planning Powered By Docstoc
					Jessica Burns, Mike Baker, John Klinger
Strategic Management
 Definition- the art and science of formulating,
 implementing, and evaluating cross-functional
 decisions that enable an organization to achieve its
 objectives
Stages of Strategic Management
 Formulating- developing a vision and mission
 statement, identifying an organization’s external
 opportunities and threats, determining internal
 strengths and weaknesses, establishing long-term
 objectives, generating alternative strategies, and
 choosing strategies to pursue
Stages of Strategic Management
 Implementation- establish annual objectives, devise
  policies, motivate employees, and allocate resources so
  formulated strategies can be executed.
 Evaluation-final stage, includes 3 fundamental
  activities
   Reviewing external and internal factors as bases for
    current strategies
   Measuring performance
   Taking corrective actions
Strategic Planning
 Definition- an organization’s process of defining its
 strategy, or direction, and making decisions on
 allocating its resources to pursue this strategy
SWOT Analysis
 Tool used to evaluate internal strengths and
  weaknesses and external opportunities and threats
 Used in strategic planning
Uncle Sam’s Pizza
 1432 Locus Lane
 State College, PA

Small family based pizza shop located in downtown
 State College Pennsylvania dedicated to providing the
 best service and food at low prices
Uncle Sam’s Pizza
 Vision statement- to be recognized as a leader in our industry by
  communicating accurate information and providing exceptional
  service

 Mission Statement- Our commitment to exceptional customer
  service and maximization of profits will be managed closely. By
  investing in technology and our diverse work force, we will be
  recognized for our strong financial performance and our
  commitment to our customers and employees. Our management
  team will regularly review our existing products and services as
  well as new ventures to ensure that we are maximizing the
  potential of our company. Our leadership team will be dedicated
  to seven core values: entrepreneurial culture, integrity, diversity,
  innovation, respect, efficiency, and community
Objectives/Goals
 Provide exceptional customer service
 Timely delivery of products
 Maintain low cost of production
 Follow newest technology available
SWOT
 Strengths
    Convenience
    Customer service
    Location
    Pricing
 Weaknesses
    Time/cost
    Employee training
    Limited expansion
    Competition
SWOT
 Opportunities
    Open more locations
    Re-evaluate operations
    Evaluate technological advances
 Threats
    Competition-low barriers to entry, many other shops
     around
    Small company- difficult to compete with large
     companies
    Small profit margins
Strategies
 Strong marketing and advertising
 Hire, train and motivate employees to provide
  exceptional service
 Willingness to be flexible
 Purchase only the best products
 Capture market share by gaining customer loyalty
Evaluation
 Financial evaluation
 Product evaluation
 Employee evaluations
 Customer surveys
 Compare performance with similar sized pizza shops

				
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posted:6/13/2012
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