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Andy Liaupsin

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					Webcasting 101+
KySTE 2012



Media Services
Knowledge, Information and Data Services
Kentucky Department of Education
Andy Liaupsin
 B.A. from UK
 Systems Analyst for 20 years at Fayette
  Co. Health Dept.
 Electronics Specialist at Wenner-Gren
  Biomechanical Laboratory
Clint Goins
 B.S. from Murray State (Go Racers!)
 Former Disc Jockey
 Worked at 3 TV Stations
 Reporter/Segment Producer for “KY
  Afield”
 Video Services Mgr. at KSU Land Grant
  Programs
 Sports Video Freelancer
Starting out
   Determine parameters
    ◦   We use 640X360 pixels (16:9)
    ◦   We use 48 kbps audio
    ◦   We use 350 kbps video
    ◦   Why did we pick these?
Our 2 systems
   Wirecast
    ◦ Inexpensive
    ◦ Light
    ◦ Limited in features
   TriCaster
    ◦ Feature laden
    ◦ Bulky
    ◦ More expensive
Our Studio
Even Bad Content Can Look Good
 Use a light(s).
 Keep lens at eye level or slightly lower.
 Don’t use camera mic.
 Practice the rule of thirds.
 Make webcast as visual as possible.
 2 cams better than one, 3 better than 2,
  etc.
Talent Advice
 If using a green screen…DON’T WEAR
  GREEN!!!
 No bracelets, watches or necklaces
 No tight pattern shirts/jackets
Viewer Log Metrics
 Track live viewers
 Track archive viewers
 Might want to keep this data close to the
  vest.
Promotion
 Like voting in Chicago, advertise early and
  often. Send out several emails about the
  upcoming webcast, ESPECIALLY right
  before air.
 Get others to include it in their regular
  communications to their audiences.
Media Services Team
 Andrew.Liaupsin@education.ky.gov
 Clint.Goins@education.ky.gov

				
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