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Vice President Creative Director in Seattle WA Resume Robert Leung

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Vice President Creative Director in Seattle WA Resume Robert Leung Powered By Docstoc
					ROBERT C. LEUNG
BRONXVILLE NY 10708 • C 914-830-9597 • PORTFOLIO: rcleung.com

SUMMARY OF QUALIFICATIONS
Accomplished Creative Director with 20 years of creating sales boosting advertising, and marketing
campaigns for a wide range of major national and local brands.
        Consistently created breakthrough Print, TV, Radio, Direct Mail, Collateral, Internet campaigns.
        Motivates and mentors creative teams
        Insightful analysis and development of marketing strategies
        Skilled presenter. Excellent client rapport.
        Self-Starter. Team Player. Innovator.


RCL & ASSOC NY                                                                           12/11– Present
CREATIVE DIRECTOR
Developing Unique Branding Concepts and Promotions, Idea Generation Sessions,
Creative Strategic & Marketing Analysis.
ACCOUNTS: KPR ADVT NEW BUSINESS CONCEPTS • FLAUM COMM • PROTOPIC, ENBREL,
DEPOMED, STAVZOR • Z-COIL FOOTWEAR INC. • WELCOME HOME NY REALTY


NORTH SHORE ANIMAL LEAGUE of AMERICA                                                       5/10 to 11/12
CREATIVE DIRECTOR
Re-branding of major non profit organization. Develop and oversee all strategic and creative for TV, Print,
collateral and online advertising and promotion. Manage, inspire and mentor creative department staff and
freelance teams.
        Spearheading national rollout and re-branding under the new tagline I authored:
        “When it comes to saving lives we’re in a league of our own.”
        This year marks the first year in the last 4 that NSALA is in the black.


RCL & ASSOC NY                                                                                3/08 – 5/10
CREATIVE DIRECTOR
Developed unique Branding Concepts and promotional Tie ins, Lead Idea Generation Sessions,
Proponent of more Creative Strategic & Marketing Analysis.
        Launched Z-Coil Footwear from startup to 400 franchises nationwide. Corporate ID,
        Product Name Generation, Packaging, Corporate and Franchise Ad campaigns
        Specializing in New Business Pitch Concepts that challenge expectations
ACCOUNTS: KPR ADVT NEW BUSINESS CONCEPTS • FLAUM COMM • PROTOPIC, ENBREL,
DEPOMED, STAVZOR • Z-COIL FOOTWEAR INC. • WELCOME HOME NY REALTY
CENTRON MEDICAL ADVERTISING NY                                                                   5/07 – 3/08
VP CREATIVE GROUP SUPERVISOR
Creative development of all print, collateral and internet materials for national dermatological drug line.
Supervised four creative teams.
         Proactively addressed clients need for new sales force communication tools on extremely
         difficult deadlines. Results: Increased sales, corporate morale and greater client trust.
ACCOUNTS: STIEFEL LABORATORIES, INC - BRANDS: OLUX • OLUX-E • LUXIQ • VERDESO •
SORIATANE


CARRAFIELLO, DIEHL & ASSOCIATES NY                                                                5/89 – 3/07
SVP ASSOCIATE CREATIVE DIRECTOR
Creative development of all TV, print, radio, collateral and internet materials. Supervised two creative teams.
    •    Helped build Centrum nutritional franchise into #1 multivitamin worldwide.
         $100 million to $1 billion.
    •    Created March of Dimes pro bono TV spot that inspired record breaking donations
ACCOUNTS: CENTRUM VITAMINS • JOHNSON & JOHNSON • BAYER • FRUIT SIMPLE • ELATIONS
JOINT DRINK • PATRICK EWING SPORSTSWEAR • PINE-SOL • COMBAT • DYNATRIM WEIGHT LOSS
PRODUCTS • CALTRATE • BELMAY FRAGRANCES • ETHICON ENDO SURGERY


CAMPBELL-MITHUN NY                           VP CREATIVE SUPERVISOR                                5/87 – 5/89
Creative development of all TV, print, radio, collateral.
ACCOUNTS: ANACIN • NISSAN AUTOMOTIVE • MINOLTA CAMERAS • TAMPAX


GREY ADVERTISING NY                          VP ART DIRECTOR                                        5/80 – 5/87
Creative development of all TV, print, radio, collateral.
ACCOUNTS: MITSUBISHI MOTORS • RENAULT AUTOMOTIVE • DANSKIN • IZOD LACOSTE
• NO-NONSENSE PANTYHOSE • HEINZ FOOD PROUCTS • ABC-TV • ZENA JEANS • ROLODEX OFFICE
EQUIPMENT




EDUCATION
PRATT INSTITUTEGRADUATED B.A. INDUSTRIAL DESIGN
HS OF ART & DESIGN GRADUATED: MAJOR – ARCHITECTURE
TECHKNOW
INDESIGN • PHOTOSHOP • ILLUSTRATOR • GOLIVE • FLASH • QUARK7
PERSONAL INTERESTS
COMPETITIVE CHESS • SCUBA DIVING • COMPUTER GRAPHICS • TEACHING • DEVELOPMENT OF
MEN’S TEAMS • PUBLISHED MAGAZINE/INTERNET AUTHOR • COMMUNITY SERVICE DIRECTOR

				
DOCUMENT INFO
Description: Robert Leung is an accomplished Creative Director with 20 years of creating sales boosting advertising, and marketing campaigns for a wide range of major national and local brands.